Vision6

JANUARY 31, 2023

We’ve probably all received at least one, but I bet heaps more, after all they’re a staple for business. It is not a mass marketing email with personalised content but a message sent off by a trigger event. On the other hand, marketing emails are used for promotion, generating leads, or building brand awareness.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Litmus

AUGUST 29, 2022

Good news: you can fix your email reputation with these steps. How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. Your email deliverability is a result of your email reputation. But nothing happens. . Email bounces.

CAN-SPAM 105

CAN-SPAM Deliverability Domain Lead Scoring 105

Rev

JULY 15, 2019

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Nervous about deliverability?

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

Optinmonster

DECEMBER 18, 2023

In this post, we’re sharing some of the best SMTP providers so you can pick the right one for your site. Your notifications will also be less likely to end up in customers’ spam folders. Transactional emails are not only an important part of your email marketing. What Is SMTP? Plus, it’s super easy to set up.

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Work Management Marketing Management 70

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. 1, Google removed accounts people created over two years ago but never used. Your Google account will remain active because of those other logins.

Marketing & Strategy 103

Marketing & Strategy CAN-SPAM Opt-out Work Management 103

Optinmonster

JUNE 11, 2020

Lead form spam is a real problem. At OptinMonster, we use invisible honeypot to keep spammers away, but today we’re taking our spam protection to a new level. I am excited to share that now you can use Google reCAPTCHA with OptinMonster to prevent bots from adding fake email addresses to your email marketing list.

Paid Search Agency 98

Paid Search Agency Google CAN-SPAM Deliverability 98

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 82

Email Marketing Planning Open Rate Click Rate 82

Martech Advisor

OCTOBER 21, 2019

An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Optinmonster

APRIL 13, 2021

Based on these factors, we’ve listed out the top WordPress newsletter and email marketing tools. And to make it convenient, we’ve categorized it according to your newsletter marketing journey: Grow Your Email List. The first step in newsletter marketing is to collect leads and grow your subscriber list.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

ConvertKit

APRIL 30, 2019

Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Know who is reading your emails.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Know who is reading your emails.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

BenchmarkONE

SEPTEMBER 27, 2019

There are no shortage of email marketing tools for small businesses, which is totally logical: Email marketing remains a really powerful tool for small businesses , in part because they have more flexibility with their brand and image. Email marketing is a tremendous relationship-building channel. Deliverability Tools.

Small Business Marketing 76

Small Business Marketing Budget Programs Email Marketing Paid Search Agency 76

Litmus

OCTOBER 24, 2019

Our research shows brands that use an extensive pre-send checklist see a substantially higher ROI (48:1) than those who don’t (38:1)—and that might be due to a missed broken link, a terrible accessible experience, or maybe your email got caught in the spam folder and didn’t reach your subscribers in the first place. Curious how?

Automation 44

Automation CAN-SPAM Deliverability Marketing Analytics Tools 44

Optinmonster

JULY 6, 2021

Plus, if a returning customer does not opt into marketing emails each time they purchase something, Shopify will automatically tag them as ‘transactional’ and unsubscribe them from marketing emails. You can then trigger automated emails to new subscribers to welcome them to your brand. block bad bots.

API 59

API Template Rules Click Rate 59

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. However, there are hundreds of platforms you can choose from and that can be overwhelming. Quick Comparison of top 10 email marketing softwares (ESPs). 9 per month.

Enterprise Management 259

Enterprise Management Email Marketing Paid Search Agency Work Management 259

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. Table of Contents.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? Event Management, Deliverability. The 8 best B2B Email Marketing Software 1. Integration.

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. With your target audience in mind, you can create email sign up forms that give your audience a great experience from the first step in their email subscriber journey. What’s that, you ask?

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Adobe Experience Cloud Blog

MAY 2, 2014

Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Today, I’m a Business Consultant at Marketo, and I speak to many new marketing automation buyers about their paths to success.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tips 48

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. With your target audience in mind, you can create email sign up forms that give your audience a great experience from the first step in their email subscriber journey. What’s that, you ask?

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Optinmonster

JUNE 7, 2021

Plus, you can trigger emails to be sent as soon as someone signs up for a newsletter, discount, free trial, and more. Sendinblue is one of the best email service providers (ESPs) on the market. It has one of the highest deliverability rates, so you can be sure your emails hit the subscriber’s inbox.

API 69

API Template Display Custom Publishing 69

Optinmonster

APRIL 26, 2021

Fortunately, there are plenty of Shopify newsletter apps that help you make your email marketing campaigns successful. In this post, we’ll show you the best newsletter and email marketing apps for Shopify to grow subscribers and improve engagement. Taking Your Newsletter Marketing to the Next Level. Ready to get started?

Newsletter 83

Newsletter Marketing Analytics Tools Best Practices Enterprise Management 83

Optinmonster

AUGUST 20, 2023

Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. However, finding the right tools to streamline your email marketing efforts can be a challenging task. OptinMonster OptinMonster is hands down the #1 email marketing plugin for WordPress. And the best part?

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

Litmus

MAY 13, 2022

Templates also allow marketers or designers who don’t code to build a great email campaign themselves. Because there’s something already there, it can be easy to overlook that default content. Ensuring that your links work correctly and quickly direct subscribers to the appropriate page can make or break your campaign.

Template 94

Template CAN-SPAM Deliverability Opt-out 94

SalesIntel

JUNE 2, 2021

Email marketing continues to be one of the most popular, direct, and cost-effective mediums of reaching out to your potential customers. With more businesses trying to grab their customers’ attention, successful email marketing takes center stage. If your email marketing ROI is less than impressive, it’s time to make a change.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Litmus

MARCH 30, 2021

Nearly 54% of marketers spend an hour or more on testing and troubleshooting each email they send—and 27% want to spend less time doing so—according to our State of Email Workflows research. This can add up, especially during busy email seasons. And every minute you save on testing your campaigns can make a big difference.

Process 105

Process Automation CAN-SPAM Landing Pages 105

Litmus

AUGUST 18, 2020

An agile email marketing process helps you create better emails, faster so you stay timely, relevant, and ahead of the competition. In our first post about agile email marketing, we talked about the content and development micro-efficiencies to help you become agile. Feedback can come from different people and from different places.

Efficiency 99

Efficiency Email Marketing Marketing Analytics Tools Deliverability 99

Optinmonster

MARCH 24, 2021

Do you want to offer email marketing solutions that are repackaged with your own branding? When you run an agency or email marketing business, you’ll need to rely on tools and platforms that help your clients grow their businesses. Why Use White Label Email Marketing Tools. Top White Label Email Marketing Tools.

Paid Search Agency 101

Paid Search Agency Marketing Automation Services Advertising Agencies Enterprise Management 101

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Optinmonster

MARCH 8, 2023

Do you know how to run a successful email marketing campaign? According to a study by Campaign Monitor, for every $1 spent on email marketing, the average return on investment is $44. With such high ROI potential, knowing how to run an email marketing campaign successfully is crucial. 1) What Is an Email Marketing Campaign?

Email Marketing 136

Email Marketing Campaigns Work Management Marketing Management 136

Litmus

SEPTEMBER 11, 2019

Let’s talk about outsourcing email marketing, because even marketing heroes need sidekicks sometimes. With an average ROI of $42 for every $1 spent, it pays to get email marketing right. 31% of email marketers use outside agencies or the services arm of their email service provider for some portion of their email marketing.

Work Management 55

Work Management Budget Programs Marketing Budget Paid Search Agency 55

Single Grain

NOVEMBER 18, 2022

AWeber is an affordable, reliable email marketing solution that helps businesses stay in touch with their customers and prospects. Overall, AWeber is a great choice for small businesses and entrepreneurs (particularly beginners) who want an easy-to-use, affordable email marketing software. Get My Free Marketing Plan .

Marketing Automation Services 52

Marketing Automation Services Autoresponders Landing Pages eCommerce 52

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. How can you grow the size of your email marketing list?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

SalesIntel

JUNE 30, 2021

Not every business can set the pace due to a lack of resources, strategy, or other limitations. Data quality enables the marketers and sales reps to perform the most effective outreach, with targeted content, to the correct decision-makers that are ready to buy. However, what holds the key is the pace at which your business grows.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Webbiquity

APRIL 8, 2013

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s How can you make sure your emails avoid the spam filter and actually reach their intended recipients? How can you minimize unsubscribes? How can you craft killer subject lines that maximize open rates?

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s That means email marketers need to be more thoughtful and creative in terms of attracting subscribers., That means email marketers need to be more thoughtful and creative in terms of attracting subscribers.,

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100