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YouTube Marketing: Creating Your Brand

Brightedge

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing?

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Careful, YouTube: Facebook and Instagram Might Be Coming for You

Hubspot

This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. The Question of YouTube. That's certainly what happened to YouTube, which remains a -- if not the -- top platform for video consumption.

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The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. YouTube reaches more U.S. adults aged 18-34 than any cable network. Most used social networks on mobile. How We Share.

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. In years past, TV was the only form of media you could use to reach a massive market during prime hours -- but now, people aren't watching as much. The Rise of Digital Advertising. plus setup costs.

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The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life

Contently

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

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Is Facebook Suffocating the Rest of Social Media?

Convince & Convert

Ten percent of the country doesn’t have cable or satellite TV, and six percent (under the age of 45) don’t have a cell phone. This means that the number of Americans engaged in just about every social media activity was reduced in the past year. Forrester analyst Augie Ray made a case for this plateau on his blog recently.

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.