MLT Creative

APRIL 13, 2012

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth. MLT Creative recently had the pleasure of hosting Mark W.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon!

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Word of Mouth Marketing. Voice Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Biznology

SEPTEMBER 4, 2015

The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers. Creating Buzz: An example of creating buzz through social channels comes from Ford Motor Company and their Fiesta Movement campaign behind the U.S. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

Marketing Insider Group

AUGUST 27, 2019

Before the digital age of content marketing, event planners had to rely on flyers, TV and radio commercials, and word of mouth to market their events. Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. Teaser Campaigns. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

Hubspot

JULY 17, 2017

They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. Target your product or service well, don’t be afraid to rely on word of mouth, and foster an influencer channel that is loyal to your brand. 9 Brands That Don't Do Traditional Marketing.

Marketing Budget 77

Marketing Budget Word of Mouth Brand Identity Branding 77

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. It’s also people sharing recommendations (or warnings) about your products or services on their own accounts, review videos on sites such as YouTube, or reviews on sites such as Yelp.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Anything Goes Marketing

MAY 13, 2007

tools such as Youtube , facebook , and myspace. In any case, the campaign is smart, funny and should raise some buzz for the cause of children in America. In any case, the campaign is smart, funny and should raise some buzz for the cause of children in America. Good luck Susie!! social networks.

Web 2.0 100

Web 2.0 Viral Marketing Word of Mouth Creativity 100

Webbiquity

JULY 28, 2010

He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Adobe Experience Cloud Blog

AUGUST 21, 2014

You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Mortiz doesn’t post every day, but she’s always got a fresh, authoritative take on the latest buzz. Word-of-mouth marketing is huge right now, so tap in. We Are Social. Why We Like It: Ms. Check it Out: Heidi Cohen.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

SEPTEMBER 7, 2010

I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Buying behaviors : More and more information is available off the official corporate website and on social media sites ranging from LinkedIn and Twitter to YouTube and SlideShare.

Lead Generation 48

Lead Generation Social Media Social Marketing Lead Scoring 48

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. But, it's not all conversational. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

SEPTEMBER 20, 2011

Rewarding Brand Advocates: In the world of outbound marketing, it wasn't easy for word-of-mouth buzz to spread quickly about your business. Dell Enterprise , for example, has an entire tab on its Facebook page dedicated to sharing content from its YouTube account. That has all changed.

Facebook 28

Facebook Paid Search Agency Companies B2B Thought Leadership 28

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Optinmonster

FEBRUARY 27, 2024

YouTube Marketers don’t usually think of YouTube as a growth hacking tool because of its perception as the most popular video streaming website. According to research: The average successful conversion rate of YouTube ads is 12%. 70% of users say that YouTube video ads help them discover new businesses.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Single Grain

JANUARY 22, 2024

Word-of-Mouth and Referral Programs: Encouraging word-of-mouth through exceptional customer service and creating referral programs can be a highly effective and low-cost marketing strategy. Satisfied customers are likely to refer others, helping to spread the word about your business organically.

Budget Programs 52

Budget Programs Advertising Agencies Word of Mouth Lead Ranking 52

Hubspot

NOVEMBER 4, 2011

Why it's Awesome: This is an example of a great like-gating image that also includes an email opt-in form as well as Twitter and YouTube links above the fold. The Burt's Bees Facebook Page uses a customer tab to aggregate the global online word-of-mouth buzz about its products in an interesting and unique way.

Facebook 28

Facebook Best Practices Paid Search Agency Television marketing 28

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Sprout Social

OCTOBER 4, 2022

Creating buzz and increasing impressions for your marketing team. Employee posts boost buzz around your business from trusted voices. Employee advocacy posts create a steady flow of digital word-of-mouth marketing from trusted voices. Boosting employee engagement for your HR team. Increasing earned media for your PR team.

Paid Content 82

Paid Content Budget Programs Brand Identity Branding 82

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Hubspot

MARCH 1, 2012

You can't monitor word-of-mouth, but you sure can monitor word-of-tweet! The advertisement was posed as a challenge by Mustafa, and later hosted on YouTube. A hashtag is another avenue for peering into the actual effectiveness of your offline efforts. The easiest free way to do so is to use HashTracking.com.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 14, 2010

The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Seek Content Inspiration Creating successful social media content isn’t just status updates. Take your top keywords (including your company name, product name, etc.) What shows up in these search results? How much photo and video content appears?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. There’s nobody that feels worse than I do.

Social Media 156

Social Media Media PR Webinar Metrics 156

BuzzSumo

FEBRUARY 24, 2021

Video : Using platforms like YouTube or Vimeo, you can produce videos of curated content. For example, let’s say you com across five different articles that talk about how to create social media buzz. It also brings in automatic content amplification (word-of-mouth, social shares and/or backlinks).

Curation 145

Curation Content Distribution Trends 145