Biznology

SEPTEMBER 4, 2015

The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers. Creating Buzz: An example of creating buzz through social channels comes from Ford Motor Company and their Fiesta Movement campaign behind the U.S. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

markempa

AUGUST 15, 2006

Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st. This should be just in time to inspire you during your fall budget and planning season.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. As an expert, people and companies will seek you out when they have problems. As an expert, people and companies will seek you out when they have problems.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 23, 2005

So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Tips on how to effectively promote your events. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

SEPTEMBER 20, 2005

" The series was created to promote the 2005 Lead Generation Summit. " The series was created to promote the 2005 Lead Generation Summit. a new cartoon series by MarketingSherpa called "Sales Lead Hell." Each cartoon gives some pithy insight into the sales and marketing "feud."

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. “Tweet seats” promoted at PPAC (foxprovidence.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

markempa

MAY 18, 2007

Lead generation must be promoted from the top down and bottom up. Share lead generation best practices amongst the sales team. Assign revenue goals to your joint sales and marketing plan. Be flexible in your planning, so that you can adapt to changing requirements. Develop a culture that values leads by creating a universal lead definition.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 23, 2005

I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies. from Jack Yoest Not every request for pricing is an objection. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Convince & Convert

JULY 28, 2010

Social media is much to noisy for people to pay attention to obvious self promotion. He shows not only the power of helping his prospects and customers, but the power of helping other business by promoting THEM in his guide. Making himself a local expert, promoting other businesses is win-win.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

markempa

JULY 7, 2006

Are there upcoming events that should be promoted when calling? Are there other questions that would help you better prepare for the next action? Are current lead criteria adequate for qualifying prospects? How many calls does it take to reach the prospect? How many days after receiving the lead does follow-up begin?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

AUGUST 24, 2010

We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. an audience. No selling, just showing.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

markempa

JUNE 7, 2005

It is just being overused and abused as a hollow form of self promotion. It is just being overused and abused as a hollow form of self promotion. Thought leadership is an outside assessment based on what others say about you NOT what you say about you. Is the term "thought leadership" to blame? I rather like it.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Convince & Convert

MARCH 4, 2010

If you create consistently good content, and promote it vigorously, your blog should eventually succeed. That’s what a lot of multi-author corporate blogs feel like, so is it any wonder that there aren’t many subscribers? Blogging success is a slow march, not a mad dash.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MARCH 10, 2010

[link] Bizbuz Man Staggering Social Media Insights – The Best of Twitter 20 eBook | Convince & Convert News | Social Media Consulting [link] [link] John Sonnhalter RT @jaybaer: Staggering Social Media Insights – The Best of Twitter 20 eBook [link] [link] Marco van de Kamp RT @jaybaer: Staggering Social Media Insights – The Best (..)

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 24, 2010

The truly believe in the products they promote. [link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. great points. funny, I was reading “What the Dog Saw&# by Malcom Gladwell today. There is a story about Ron Popeil in the book.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JUNE 2, 2010

This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. U have to see what Diesel is doing to promote their jeans with social media [link] [link] maatmann @JeansStyle RT @lorirtaylor This is future! [link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MAY 27, 2010

Since then, Bulbstorm has run several more Idea Challenges promotions for Tornados, with a success level that’s pretty astounding.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Sabrina Horn curvecomms Great post – We (as an agency) are often surprised to see that other PR agencies aren't involved in Social Media – when online media relations are arguably more important than traditional media relations simply because of their permanence on the web. Cordell I really enjoyed your post!

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

SmartBrief - Marketing

AUGUST 11, 2023

Advertising certainly plays a role here, but it works best when magnified with other forms of earned media like public relations, word of mouth and influencers – all which require a brand to do something buzz-worthy. Kiss & Tell: Recommending the brand to others is the point of the Net Promoter Score.

Brand Identity 52

Brand Identity Branding Data Hygiene Lead Scoring 52

Convince & Convert

MARCH 23, 2010

Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do). Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 1, 2010

This is an NBA franchise that quite clearly is promoting their social media presence on the home page of their Web site. As I said, their Facebook page isn't that bad, and there are about 25 million companies that are doing worse social media than the T-Wolves. At the same time, this is not a local dry cleaner.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? link] Dave Ryan Great Post.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

They can’t Quibble: We (MotiveQuest) have social media metrics (brand advocacy via the Online Promoter Score) that have a strong, positive correlation to sales – see case study of work we did with MINI USA here: [link] TO’B [link] Tom O’Brien Great post Jason – here is my addition – and a quibble.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 15, 2010

If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. It’s an information annuity that can’t be replicated elsewhere.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Self-promotion, Internet style , June 10, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Martech Advisor

OCTOBER 18, 2019

It is an outcome of a brand’s public relations and branding, and customer experience efforts. You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” Product Reviews. Deliver Amazing Customer Experiences.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

JUNE 11, 2010

I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

Convince & Convert

MARCH 22, 2010

I hope you’ll consider registering for the Social Media Success Summit, and if you do, please use and promote this link ( [link] ) – if you do, I’ll make a few bucks. He knows what he’s doing, and I can assure you the content will be solid.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108