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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.

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9 Reasons Small Businesses Should Utilize Content Marketing

Scoop.it

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . But before we begin listing the reasons, let’s first see what content marketing is. . But why is that? .

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Content Marketing: A Key Component of Professional Services Marketing Plans

Hinge Marketing

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Traditional Marketing 101. Content Marketing—A Better Way.

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Content Marketing and Halloween: 5 Eerie Similarities

KoMarketing Associates

During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Learn from the Competition. Image source ). Image source ).

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10 Questions to ask in a B2B Content Marketing Questionnaire

KoMarketing Associates

As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. Value to B2B content marketers : Understanding the product or message of the organization is not enough to start a content strategy.

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B2B Content Marketing: Do More Than Reinvent the Wheel

KoMarketing Associates

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content. Third-Party Outreach.

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5 Game Changers Content Marketers Can Steal from House of Cards

KoMarketing Associates

Now, I’m not suggesting that content marketers follow the Underwoods’ lead per se (because that would be nuts), but their brand of “ruthless pragmatism” does deserve to be held under the microscope. Content marketing can (and should) take on a similar long game. Why should not same not be true of content marketing?