Trade Press Services

SEPTEMBER 25, 2023

It’s important to showcase organizational successes, strengths and industry reputation through case studies, testimonials, industry awards and accolades. Content such as blogs, articles, webinars , videos and white papers serve as valuable resources for demonstrating expertise and success. Timing is crucial in B2B sales.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. B2B marketers need to rely on niche-specific targeting strategies.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The Point

JULY 1, 2019

Secondary offers are calls to action – usually placed on a thank you page or in a fulfillment email – related to the action the prospect just took – as in: thank you for downloading our white paper, here’s a recorded Webinar you might like.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

ANNUITAS

AUGUST 19, 2014

What we’ve done is we’ve said every white paper is going to be 25 points. If I download and consume a white paper in my late stage nurture, shouldn’t that be more valuable than something I downloaded prior to white paper, perhaps in my Engagement content? That’s number one.”.

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

KoMarketing Associates

JULY 12, 2018

Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Webbiquity

SEPTEMBER 7, 2010

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Madison Logic

AUGUST 31, 2023

Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels. Which Channels to Include in Your ABM Strategy? It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Biznology

FEBRUARY 17, 2016

Webinar/Seminar Decks and Scripts. First, the entire deck can be uploaded to sites like Slideshare, which is great for expanding your reach with that site’s audience and which can have SEO benefits as well. Walk Prospects Through the Buying Cycle. Paydirt again! There are two ways you can use the content in these decks.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Biznology

OCTOBER 24, 2013

If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

markempa

OCTOBER 27, 2014

Numerous studies show that swift follow-ups increase conversion. Make sure your email reply has a real person’s name on it. Remember, people buy from people. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. .

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. white papers, case studies, website copy, videos, podcasts, blogs). A pay-per-click plan, as supported by the research, would include the following elements: Reviewing product promotion strategy, geography strategy, and budgeting available.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. white papers, case studies, website copy, videos, podcasts, blogs). A pay-per-click plan, as supported by the research, would include the following elements: Reviewing product promotion strategy, geography strategy, and budgeting available.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

NuSpark Consulting

JUNE 26, 2010

I write this post assuming the targeting audience is not aware of what marketing automation is or is unsure of why it is essential. There is a pre-conceived notion that marketing automation is overly expensive, but that is not the case. Understand the customer buying process. Have an ideal customer profile.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Ranking 100

Everything Technology Marketing

APRIL 8, 2010

These buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. This exercise will help you understand how your customers are progressing through the steps of the buying cycle.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Engagio

JUNE 10, 2019

Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. You need to identify the individuals and determine the concerns and questions they may have during each phase of the buying cycle. Instead, they represent networks of decision-makers.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

NuSpark Consulting

OCTOBER 24, 2011

Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. In complex B2B sales, people still buy from people.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

NuSpark Consulting

OCTOBER 24, 2011

Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. In complex B2B sales, people still buy from people.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

6sense

APRIL 13, 2016

Over the past decade content marketing has improved the buying experience of B2B decision makers. Today, before making an investment in new strategies, technologies and skill sets a manager can educate herself by looking across analyst briefings, industry reports, white papers, case studies and technical reviews.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Laser-focus your solutions to the target audiences most likely to buy from you. How long are their buying cycles?

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

NuSpark Consulting

JULY 9, 2010

If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. If you’re a complex product/service, you need to nurture your prospects throughout the buying cycle with quality content and marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. If you’re a complex product/service, you need to nurture your prospects throughout the buying cycle with quality content and marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. Marketers are getting in their own way when it comes to drafting their engagement strategies. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

JUNE 22, 2010

One of the best ways we have found to connect with customers one-on-one is through interactive white papers. The results – interactive white papers are more than 65% more effective than their static counterpart at attracting qualified leads and speeding up the sales process.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

Smashmouth Marketing

JUNE 19, 2009

The lists were smaller in size than the other two clients, but each contact was receiving valuable contact through white papers, webinar invites, analyst studies, blog links, etc. In two cases, they outsource the management of the nurturing process to us. We were converting them to meetings at astonishing rates.

Work Management 100

Work Management B2B Best Practices Stats 100

Smashmouth Marketing

JUNE 15, 2009

The lists were smaller in size than the other two clients, but each contact was receiving valuable contact through white papers, webinar invites, analyst studies, blog links, etc. In two cases, they outsource the management of the nurturing process to us. We were converting them to meetings at astonishing rates.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. The key is making best use of all content available to the marketer, plus a good strategy when creating new content.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ?

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60