SpotMe Blog

AUGUST 25, 2022

These are events where all speakers are physically present at the event venue. These are events where all speakers are physically present at the event venue. These are events where speakers and attendees are physically present at multiple venues (i.e. What better way than to create a buyer persona? What they are.

Planning 98

Planning Practices Budget Programs Work Management 98

Valasys

JUNE 10, 2019

Segmenting the Click-Through rate of individual campaigns helps in designing & executing conversion driven campaigns. Unique Visits from Specific Target Accounts: Tracking unique visits from specific target accounts after a webinar, presentation or email campaign may imply some of the highly interested accounts.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Only B2B

OCTOBER 11, 2017

You know, One of the common mistake made in email campaigns is to “hard sell” your product. After receiving a few “ shop now ” emails, I would not open their newsletter because I know I don’t want to buy anything right now. Buyer persona: Every company has an ideal buyer and you will have to define it.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 48

Hubspot

JUNE 20, 2018

At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too. Segment your email lists by buyer persona. Run a promotion on a partner website or email newsletter. Collect email addresses at registration.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Outgrow

APRIL 8, 2020

Through these outcomes, Sisu was able to build better buyer personas and it resulted in a terrific 200% boost in lead generation ! Email marketing is one of the traditional channels for marketing, yet the most effective one. Newsletters and one-off campaigns are good strategies, no doubt. And, it’s here to stay.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Trade Press Services

APRIL 8, 2024

Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. Poorly Defined or Segmented Audiences Any successful business needs to know its clients and understand its ideal buyer personas.

Email Marketing 87

Email Marketing Work Management Marketing Management Planning 87

Act-On

NOVEMBER 27, 2023

For example, Tower Federal Credit Union used a basic email marketing tool for email nurturing. Using marketing automation, the organization automated email campaigns and improved segmentation efforts. As a result, they experienced a 300% increase in open rates on follow-up emails.

Sales Qualified Leads 181

Sales Qualified Leads Practices Marketing Automation Services Campaigns 181

Contently

APRIL 18, 2023

These four points can help you focus on the right channels: Identify your target audience: If you don’t already have buyer personas developed, you should conduct research to understand who your target audience is and where they are most active online.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Valasys

APRIL 17, 2023

By targeting specific audiences with tailored content, you can increase the chances of them taking the desired action, whether purchasing, filling out a form, or subscribing to your newsletter. Emails Yet another essential channel is emailing. When it comes to personalizing content, emails are the best way to go about it.

Marketing Automation Services 52

Marketing Automation Services Personalization Content Marketing SMS 52

Oktopost

JUNE 22, 2021

Measuring the success of your campaigns is essential to understanding what works and what needs to be improved. It’s crucial to identify the key metrics that matter when tracking data for your email campaigns. Or, perhaps you are trying to increase sales conversions from your email promotions.

Email Marketing 113

Email Marketing B2B Marketing Work Management Marketing Management 113

Optinmonster

NOVEMBER 22, 2023

Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells. We’ll also share some effective email copywriting examples that you can use for inspiration. That’ll hurt your email open rate.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Only B2B

MARCH 13, 2020

You need a strategy and a detailed lead nurturing workflow to be able to convert marketing qualified leads to sales qualified leads and then to a buyer. Look Marketers use a range of tools (drip campaigns, newsletters, content etc) to convert marketing qualified leads to sales qualified leads, but all of it centered around one single idea.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Martech Advisor

OCTOBER 11, 2019

With the use of smart software, brands can introduce customers to the products most likely to appeal to them, and even present that information in a way that their customers are more inclined to engage with, says Anita Sambol, Content Strategist & GraphicDesigner, Point Visible. Email marketing is no different.

Top of Funnel 78

Top of Funnel Leads Lead Marketing Qualified Leads 78

Brandpoint

JULY 12, 2018

Creating buyer personas. A case study is usually presented in the third person, meaning it is written in the voice and viewpoint of an independent reporter. Fortunately, you have complete control over your case studies — from the client you highlight, to the presentation of the content, to the promotion strategy.

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

Metadata

AUGUST 3, 2021

We started with Sales as our core audience, then attracted other revenue personas as our content strategy matured and grew. Your brand tone is how you present yourself to the world. We chose to host a webinar every ~8 weeks, along with a more frequent cadence of email campaigns. And speaking of brand… ours is unique.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

DivvyHQ

AUGUST 23, 2019

Or what about that event email campaign you almost forgot about? So, when considering your goals, break it down according to a buyer’s journey. Does a prospect sign up for your newsletter or follow you on social media before they are actually ready to talk about doing business with you? Understand Your Buyer Personas.

Tips 78

Tips Ad Building Buyer Personas Content 78

Unbound B2B

JANUARY 11, 2023

Develop your buyer persona One of the most critical aspects of a B2B sales strategy is identifying and targeting the right audience. These personas are developed by analyzing and interviewing your current customers. Aside from cadences, cold emails, and newsletters, how else can email marketing benefit you?

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Outgrow

SEPTEMBER 20, 2019

Statistics show the segmented email campaigns have an open rate that is 14.32% higher. This can be done by sending them personalized content, on the basis of their position in their buyer’s journey. For someone in the middle funnel, you can lead them to a calculator that estimates the ROI of their present marketing strategy.

Outgrow 75

Outgrow Paid Content Top of Funnel Classified Ads 75

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. The solution?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40