Zoominfo

JUNE 26, 2020

Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020. Find Your Buyer Personas.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

AUGUST 11, 2020

link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. But just like buyer personas, they should be based on real data. And Finally… While similar to buyer personas, your ideal client profiles are on a larger scale and focus more on accounts rather than individual buyers.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. You do your research, figure out relevant messaging for each of your buyer personas, and right before you go to execute the game plan, you realize you never checked Salesforce to check on ownership.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

JULY 13, 2020

They don’t serve a whole lot of purpose when it comes to making personas the best they can be. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like? What is a buyer persona, and who does it help? Identify buyer personas!

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

JUNE 25, 2019

The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. ZoomInfo can help you turn your rotten apples into apple pie! Contact ZoomInfo today for more information! Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic].

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

MARCH 24, 2021

30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. Buyer personas don’t hold up. Your buyer personas play a significant role in directing appropriate content to the right buyers. How Can You Use Data to Build Better Personas? What Is Poor Data Quality?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

JANUARY 11, 2021

In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

JULY 9, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. ZoomInfo, powered by DiscoverOrg , offers the comprehensive B2B contact database you need to find and engage with high-quality candidates. The post The Cost of a Bad Hire [Infographic] appeared first on ZoomInfo Blog.

Cost 188

Cost Zoominfo Buyer Personas B2B Sales 188

Zoominfo

APRIL 14, 2019

Steps to Creating Buyer Persona Profiles [Infographic]. For more information about improving your B2B marketing campaigns, contact ZoomInfo today. The post 4 Problems with Marketing Automation [Infographic] appeared first on ZoomInfo Blog. How to Increase Sales Productivity [Infographic].

Marketing Automation Services 174

Marketing Automation Services Marketing Automation Automation Zoominfo 174

Zoominfo

MARCH 17, 2021

Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020. Furthermore, avoid ranking for technical terms that aren’t familiar to your target audience.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Zoominfo

APRIL 23, 2019

Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? Find Your Buyer Personas Finding and organizing buyer personas is a way to define characteristics of different potential customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

FEBRUARY 23, 2021

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

MARCH 6, 2021

Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). link] — ZoomInfo (@ZoomInfo) January 27, 2021. Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Why Is Customer Segmentation Analysis Important?

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

MARCH 12, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about ZoomInfo, contact our sales team. The post Marketing Madness 2018: Your Starting Lineup [Infographic] appeared first on ZoomInfo Blog. Give the Gift of Automated Data Maintenance [Infographic].

Zoominfo 188

Zoominfo Buyer Personas B2B Sales Marketing & Strategy 188

Zoominfo

DECEMBER 3, 2018

In fact, we often recommend that marketers analyze their existing customer base to create buyer personas as the first step of any new marketing initiative. Unfortunately, if your database contains inaccuracies you might be basing your buyer personas on completely false information. ZoomInfo can help.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

OCTOBER 5, 2021

First, you need to understand your buyer personas. Once you’ve looked at the data and analyzed information such as the job function, company size, and industry of your best buyers, it’s much easier to hit them with relevant campaigns. If it’s not, you’re damaging your demand generation and lead generation campaigns.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Zoominfo

JUNE 5, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about sourcing better candidates, contact ZoomInfo today! The post Find Your Next Passive Candidate [Infographic] appeared first on ZoomInfo Blog. Executive Recruiting Tips on How to Recruit Like a Shark [Infographic].

Zoominfo 185

Zoominfo Buyer Personas Marketing Proposals Sales Qualified Leads 185

Zoominfo

OCTOBER 24, 2018

If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Zoominfo

FEBRUARY 12, 2019

Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment? For this reason, buyer personas are essential to your lead management strategy. But if you’re not, here’s a quick rundown.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

MARCH 5, 2018

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

AUGUST 11, 2020

link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020 Building An Ideal Client Profile Template As we said earlier, ideal client profiles are fictional representations of your best clients. But just like buyer personas , they should be based on real data.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

FEBRUARY 12, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Shorten Your Forms to Improve Your Inbound Marketing [Infographic].

Zoominfo 165

Zoominfo Buyer Personas Paid Search Agency B2B Sales 165

Zoominfo

JULY 29, 2019

“Contact and account data fuels everything I do as a marketer— from buyer persona creation to targeted advertising to co-marketing partnerships. ” Digital Marketing, ZoomInfo Click to tweet — “As a sales organization and go-to-market engine , contact and account data is priority number one for our team. .”

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JULY 25, 2023

Develop Your Ideal Customer Profile An ICP is a buyer persona that combines firmographic and behavioral data, usually based on your best accounts, to create a description of the perfect lead. In this way, growth marketing has evolved beyond its one-off “growth hack” origins and can contribute to sustained growth.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Here’s the criteria they consider with every potential transaction: 1.

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Marketing Insider Group

JULY 10, 2023

The information is critical to building buyer personas that don’t suck. Buyer intent is a competitive sector, so you can probably customize a good deal by haggling with your sales rep. Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Image Source 2.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. Is ZoomInfo an integral part of your GTM strategy? Case in point, Atlatl worked with ZoomInfo to refine its ICP, and conversion rates improved by 400% — from 1.8%

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

OCTOBER 28, 2018

If you’ve read any of our previous blog posts—you know we’re big on buyer personas. Think about it, if you don’t thoroughly understand your best buyers, how will you target new, qualified prospects? The good news is, technographics can drastically improve your buyer personas. Get Started with ZoomInfo.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Zoominfo

JUNE 26, 2018

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. Anna Fisher, Senior Director of Marketing, ZoomInfo. If you’ve been in marketing for any length of time, it’s likely that you’ve already created your buyer personas. It’s important that your buyer personas take these changes into account.”.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

FEBRUARY 11, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Shorten Your Forms to Improve Your Inbound Marketing [Infographic].

Lead Scoring 157

Lead Scoring Lead Ranking Zoominfo Buyer Personas 157

Zoominfo

APRIL 18, 2019

The types of profiles created from these questions are called buyer personas and will help you greatly in tailoring your communications to these peoples’ needs. Once you’ve identified your different personas, create relevant talk tracks, voicemail scripts, email templates, and pitch templates for each one. ZoomInfo can help!

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140