Buyer Personas: The Missing Piece of Your SEO Strategy

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In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Buyer personas are created using quantitative analysis, market research, anecdotal observations, and many other data sources.

Steps to Creating Buyer Persona Profiles [Infographic]

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We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

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How To Use Personas For Better Marketing

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Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is. This is where personas come in.

Salesforce Sync: What, Why & How?

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ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. ZoomInfo’s Salesforce Sync helps bridge the gap here by connecting our go-to-market intelligence directly to Salesforce.

How To Build Your Go To Market Strategy

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With a quality data-driven strategy you can identify exactly how to approach target buyers. Without it your solution might not reach target buyers , or even no buyers at all. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020.

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41 Expert Opinions on Data Hygiene Best Practices

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Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. . Contact and account data fuels everything I do as a marketer— from buyer persona creation to targeted advertising to co-marketing partnerships.

Here’s Where Your GTM Strategy Is Failing

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From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019.

How to Create An Ideal Client Profile

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link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. But just like buyer personas, they should be based on real data. B2B Growth icp personasHave you ever planned something out so that it would make accomplishing an end goal easier?

Can Your Marketing Team Increase Sales Productivity?

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Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. The benefits of using buyer personas are well-documented ( source ): 36% of companies have created shorter sales cycles using personas. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

How to Create a Targeted B2B Customer Profile

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In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? Customer profiles are based on current and past customers, while buyer personas are built from various data sources.

The Beginner’s Guide to Marketing for Financial Advisors

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Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients. Create buyer personas and target prospects that fit this persona. Contact ZoomInfo today to learn more.

October 2018 B2B Blog Post Round-Up

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If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience. The right audience is defined as the types of consumers who match your buyer personas. What are buyer personas?

Customer Segmentation: How to Woo Leads with the Right Content

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Customer segmentation is a marketing strategy that organizes buyers into groups. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). link] — ZoomInfo (@ZoomInfo) January 27, 2021.

Technographics: 6 Reasons to Use Technographic Data

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If you’ve read any of our previous blog posts—you know we’re big on buyer personas. Think about it, if you don’t thoroughly understand your best buyers, how will you target new, qualified prospects? The good news is, technographics can drastically improve your buyer personas. Get Started with ZoomInfo. ZoomInfo’s data just got smarter with the acquisition of Datanyze, the worldwide leader in technographic data.

How to Use SEO to Increase Your SaaS Website Traffic

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Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020.

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

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30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. If your marketing database isn’t accurate or up-to-date, you might be sending prospects content that doesn’t align where they are in the buyer’s journey. Buyer personas don’t hold up.

February 2019 B2B Blog Post Round-Up

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We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns.

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7 Ways to Optimize Your Lead Generation Landing Pages

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Use your buyer personas to assess whether or not your landing pages speak directly to your ideal customer. Do your lead generation landing pages use language that resonates with your buyers? Do they use imagery that your buyer will respond to? Are they in line with your best buyer’s purchase preferences? Learn how to create your buyer personas here: The Beginner’s Guide to Buyer Personas. Contact ZoomInfo today!

7 Ways to Improve Your Lead Management Process

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But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. Lead management allows your business to effectively organize and nurture leads throughout the buyer’s journey, and improve your response time to sales-ready leads. Create buyer personas.

35+ Experts Weigh In on Data Hygiene Best Practices

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Before we get into it, some background information: The following expert opinions about data cleanliness were taken from ZoomInfo’s last Twitter Chat about— you guessed it— data hygiene. Contact and account data fuels everything I do as a marketer— from buyer persona creation to targeted advertising to co-marketing partnerships. Molly Clarke, Director of Digital Marketing ZoomInfo. Krysta Williams, Social Media Manager ZoomInfo.

How to Measure the Success of Lead Generation

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With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas.

15 Expert Opinions About Business Data

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Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. ZoomInfo. Anna Fisher, Senior Director of Marketing, ZoomInfo. ZoomInfo. If you’ve been in marketing for any length of time, it’s likely that you’ve already created your buyer personas. It’s important that your buyer personas take these changes into account.”. ZoomInfo. Your buyers have spoken and generic business communications no longer cut it. ZoomInfo.

Information without Innovation is Just Data: The Modern Guide to Business Intelligence

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We’ve seen this firsthand at ZoomInfo in the way customers and sales prospects talk about our services. Before sales intelligence and data providers were common terms in the B2B space, there were list brokers and lead sellers— the questionable precursors to what companies like ZoomInfo have come to be today. . Companies want a lot of accurate information about the prospects and buyers most likely to do business with them.

6 Ways to Generate More Logistics Leads

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Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Segment Your Current Personas. The types of profiles created from these questions are called buyer personas and will help you greatly in tailoring your communications to these peoples’ needs. Targeting your buyers with relevant messaging and content increases your chances of getting a response.

How to Measure the Success of Lead Generation

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With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas.

The Beginner’s Guide to Lead Scoring

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So that begs the question: How do you determine which leads are most likely to become buyers? Create buyer personas. That’s where buyer personas come in. A buyer persona is a semi-fictional representation of your ideal customer. Each buyer persona profile is made up of criteria gleaned from quantitative research, anecdotal observations, and existing customer data. More importantly, which campaigns generated the most buyers?

4 Signs Your Customer and Contact Database Needs Help

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A reputable service will be able to provide you with the names, email addresses, and direct dials of prospects who match your buyer personas. Contact ZoomInfo today to learn how we can help you clean up and manage your B2B contact database. The post 4 Signs Your Customer and Contact Database Needs Help appeared first on ZoomInfo Blog. Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets.

How to Create a Comprehensive Content Calendar for Your B2B

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A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. And, as your team grows, more people will have a hand in a variety of products, channels, and personas. The only way to truly reach the entirety of your Total Addressable Market (TAM) is to create a comprehensive content calendar that accounts for all personas across all channels and all stages of the buyer’s journey.

The Impact of Bad B2B Marketing Data

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In fact, we often recommend that marketers analyze their existing customer base to create buyer personas as the first step of any new marketing initiative. Unfortunately, if your database contains inaccuracies you might be basing your buyer personas on completely false information. ZoomInfo can help. The post The Impact of Bad B2B Marketing Data appeared first on ZoomInfo Blog.

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6 Ways to Improve Your B2B Sales Prospecting

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Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. B2B sales prospecting is the act of looking for potential buyers, customers, or clients to convert into new business. 1. Understand your Best Buyer. Although buyer personas are typically considered marketing territory, they’re also critical to the sales prospecting process. What buyer persona do they fall under?

The Sales Prospecting Strategy Guide

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B2B sales prospecting is a stage of the sales process that involves looking for potential buyers, customers, or clients, and then nurturing those relationships as a way to convert them into new business. Sales Prospecting in the Age of Buyer Empowerment. Stay connected to your buyers.

4 Critical Door-to-Door Sales Lessons for Marketers

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Use the resources available to develop buyer personas. Then, create your strategy around the details and behaviors outlined within your buyer persona profiles. Simply creating buyer personas is not enough. In order to truly connect with potential buyers, you must continue to collect information with each interaction you have with a prospect. Contact ZoomInfo today to learn how our contact database can scale and improve your marketing efforts!

4 Lessons B2B Marketers Can Learn from B2C Marketers

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If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. You’re likely already using buyer personas to inform and improve your marketing efforts. But, having only a few personas isn’t going to cut it if you want a complete view of your audience.

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7 Steps to Improve Email Deliverability

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So if Cecilia in sales is no longer the right contact, you’ll find out who is and can take things one step further, fueling your funnel with other similar contacts that match your buyer personas. ZoomInfo can help! The post 7 Steps to Improve Email Deliverability appeared first on ZoomInfo Blog. Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention?

How to Build a Better B2B Sales Tech Stack

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As the modern buyer’s become more sophisticated and educated, sales teams have pivoted away from spray-and-pray outbound strategies to more consultative outreach. Identify, connect, and engage with qualified buyer personas faster, using market intelligence ! ZoomInfo can help! The post How to Build a Better B2B Sales Tech Stack appeared first on ZoomInfo Blog.

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List Segmentation: The Key to Email Marketing

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So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Segmenting your lists based on purchase history can turn a one-time customer into a lifelong buyer. Buyer’s Journey: A subscriber who just joined your email list after reading a blog post is much less likely to make a purchase than someone who downloads three case studies and signs up for a free trial.

8 Simple Steps to Prep Your Webinar Funnel for Sales

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This requires a strategic approach, starting with: Who is the target buyer you want to attend your webinar? Choose a Buyer -Centered Topic for Your Webinar. However, your buyers want to know how you can help them solve a business problem.

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