SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 355

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 355

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Attending webinars or events. Visiting specific product pages on your website.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Full Circle Insights

OCTOBER 4, 2023

The Full Circle Webinar Series is in full swing this fall! Our first official fall webinar focused on uniting marketing and sales to drive revenue growth. This webinar addresses some of the underlying issues that sales and marketing teams encounter when working together. So many times, right?!

Multi-Touch Attribution 98

Multi-Touch Attribution Top of Funnel Full Circle Insights Sales Qualified Leads 98

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. By analyzing this data, you gain valuable insights into their needs, challenges, and stages in the buying journey. Ditch the scattershot approach and focus your efforts on companies demonstrating active buying intent.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . B2B marketers should diagnose the most salient points to build out what makes a particular audience, buying group, or persona different from others.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

DemandBase

JULY 16, 2020

We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Only B2B

APRIL 3, 2024

Leveraging intent data empowers you to: Target the right audience: Concentrate your sales and marketing efforts on companies exhibiting clear buying signals for your offerings. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

LiveRamp

OCTOBER 31, 2018

LiveRamp recently invited Forrester analyst Michelle Beeson , who serves eBusiness and channel strategy professionals, to share her thoughts on what retailers can do differently this season to maximize their revenue opportunities from holiday shoppers. Forrester reports that in 2017, 51% of all U.S. It’s crunch time.

Webinar Metrics 40

Webinar Metrics Tips Forrester Touchpoints 40

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. Its simple shocking since its proven that customer are more likely to buy when you respond that still companies don’t get it.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. Watch this webinar presentation for free at Digital Marketing Depot. Snapshot: What is account-based marketing?

Account Based Marketing 138

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 138

Heinz Marketing

SEPTEMBER 25, 2021

Forrester analysts share their insights into what chief executive of emerging B2B companies are looking for to build their revenue engine. Now, clients have developed a similar disinclination to buying a “solution.” To Combat Death By Webinar, B2B Hybrid Events Hit Yet Another Gear.

B2B 111

B2B B2B Sales Webinar Metrics Forrester 111

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. Engaged: In the engaged stage, marketers measure activities from those in the targeted account buying group, using first-party cookie data to track activity on the vendor site. .

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Full Circle Insights

SEPTEMBER 22, 2022

But the original waterfall tracks campaigns and activities associated with a person, and B2B marketers are selling to buying groups, not individuals. Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is. Download eBook.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. ABOUT BRIANNA WATTS. Brianna Watts is the content coordinator for #FlipMyFunnel.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Oktopost

OCTOBER 8, 2023

The key to success is consistently delivering value throughout the buying journey until your prospects are ready to purchase. Then you can use the sales enablement content provided by your marketing team, such as blogs, one-pagers, videos, or webinars, to follow up with engaging materials related to their interests.

Top of Funnel 133

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 133

NetLine

APRIL 23, 2024

It also indicates when a prospect is in the mindset to buy. Identify potential influencers within the buying committee: It’s important to identify the individuals who have purchase influence within the buyer committee. This sort of segementation enables you to prioritize outreach to high-intent prospects, saving time and effort.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

6sense

NOVEMBER 22, 2021

Today, we’re providing some mind-blowing highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. It’s well worth a watch.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report. Here again, data is richer and comes with fewer privacy concerns. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Full Circle Insights

NOVEMBER 10, 2022

Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. How to Measure Your B2B Revenue Waterfall Webinars. Download eBook.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Forrester B2B

OCTOBER 5, 2023

Curious of how long the shift to buying groups and opportunities takes? Register for Forrester’s webinar to find out how Reltio made this transformation in just 60 days.

Process 89

Process Webinar Metrics Buy B2B Sales 89

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.”

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 107

Content Standard

OCTOBER 15, 2015

The rise of buy buttons on Twitter and Pinterest could be a social media marketing shot in the arm this holiday season—if such buttons prove effective. Social media platforms like Twitter and Pinterest are rolling out expanded buy-button options in time for holiday shopping. Buy Buttons to the Rescue. Enter the buy button.

Social Media 40

Social Media Buy Social Marketing Media 40

Madison Logic

SEPTEMBER 13, 2022

The collection of customer-led webinars, testimonials, and events showcase how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle. Integrated Marketing at Wolters Kluwer.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

PathFactory

APRIL 13, 2023

Is a webinar more your style? This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

PathFactory

MAY 31, 2021

They’re looking for extremely specific information to help them make complex buying decisions. As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. So how does content intelligence actually work?

Marketing AI 59

Marketing AI Demand Forrester B2B 59

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. However, achieving this is a pain point for many companies. Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

ViewPoint

MAY 21, 2015

They’ve already advanced far into the buying cycle by the time they engage with sales. They must be all the more knowledgeable and skilled to convince the buyer of the value they can add to the buying process. Quote from Forrester Research: “Only 15% of salespeople articulate how their solution is going to solve business problems.”.

Conversion 120

Conversion Buying Cycle Forrester Consulting 120

Lattice

APRIL 13, 2016

In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Using big data to identify buying signals and customize the customer experience. Content that engages prospects with current customers. Interested in learning more?

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Content4Demand

APRIL 9, 2021

This form of automation works by accessing a broad range of third-party data sets to find high-value audiences, with specifics into who’s visiting a website and analyzing their actions, Olcay explained in the webinar. If your lead visited on their own, they probably won’t buy something immediately,” Cunningham explained in the webinar.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

Martech

MAY 4, 2022

Engaging buying committees through coordinated marketing and sales programs. This content should be appropriate for that top-of-funnel spot — it’s often best ungated, served up in formats like sponsored content, content syndication and sponsored webinars. Measuring the impact against shared goals. Why we care.

Account Based Marketing 102

Account Based Marketing ABM Webinar Metrics Effectiveness 102

Convince & Convert

MARCH 6, 2017

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 120

Social Media Media Webinar Metrics Forrester 120

Sprout Social

FEBRUARY 17, 2022

” — Jesse Forrest, Founder of CopywritingCrew.com. Encharge.io: Webinar promotion and follow up. You have to build confidence in buying your expertise. One way course creators do this is by hosting webinars. They promoted a free webinar that would pitch the paid course. 25% click-through rate.

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Template Email Marketing Blast Campaigns Planning 128