Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Marketing Interactions

OCTOBER 8, 2020

Most marketers treat content like a tactic, not a product offering. Links to the next part of the story, process, or thinking about how to solve the problem or, in the case of customers, what to do now that they’ve solved the original problem. The Job of Sales Content. Sales content must focus on creating buying intent.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Madison Logic

MAY 29, 2024

WATCH VIDEO The Challenge In today’s increasingly digitally dependent world, building and delivering a secure digital experience is essential to success and growth for all companies across all sectors. Max needed an ABM partner that would enable him to activate these data-led campaigns and demonstrate the success of those efforts.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Buy 52

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. What was their pain?

Case Study 62

Case Study Case Studies PR Studies 62

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. Affiliate sales support independent publishing.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Scoop.it

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. But what about the bottom of funnel sales content, or BoFU content as it’s also known? The answer is a resounding yes, but you need to know what you’re doing.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. What is sales enablement, anyway? How-to videos. Case studies.

Paid Search Agency 111

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 111

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

FEBRUARY 9, 2021

2021 will bring sales professionals a host of new challenges and trends to consider, and it could be tricky to adapt. Of course, reps will need to add certain strategies into their repertoires, but "adapting" doesn't stop there. Remaining mindful of these inevitably ineffective sales tactics will only help your case in 2021.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads. How does video impact this relationship?

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. You’re more likely to sell a solution with the right content than with aggressive sales tactics. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Follow these five steps. Frame Your Story. Chat With Your Own Team.

Case Studies 100

Case Studies Case Study Studies Stats 100

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. People won’t buy what they don’t understand. Guest post by Sumeet Anand. Image credit: Kaleidico on Unsplash.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

JANUARY 19, 2023

Marketing to professionals, such as doctors or lawyers, will often involve tactics borrowed from both sides. B2B marketing targets buying groups within businesses. As such, B2B marketers must make sure that their campaigns seek to build trust rather than just focusing on the immediate sale.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Heinz Marketing

MARCH 29, 2022

Why Incorporate Video? By putting the attention-grabbing word “Video” in the subject line, and then delivering on that promise with a short, punchy, attention-keeping video. Moreover, people retain up to 95% of information shared in video format vs. just 10% of information shared in written format. Video Selling.

Sales Cycle 110

Sales Cycle B2B Sales Video Marketing B2B 110

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. If you're looking to maximize your sales potential and close deals faster, this blog post is for you. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place. Contact Us. .

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Sharpspring

JUNE 15, 2022

Working to shorten your customers’ buying journeys is the first step to take. What is a buying journey? A buying journey is all the actions a site visitor takes prior to finally making a purchase. A buying journey may take a couple of minutes or a few months. Why does a buying journey need shortening?

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

seo.co

MARCH 28, 2021

But it’s worthless without a steady flow of people who are willing and able to buy it. In most industries and product categories, it’s rare that you’ll engage with a customer who is ready to buy the first time they hear about your product. Typically, you have to let them gently slide down the funnel. Quick Funnel Primer.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. What is Sales Enablement?

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

Biznology

MARCH 17, 2016

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. Reason #1 – Video testimonials have a long investment horizon.

Case Study 80

Case Study Case Studies Video Marketing Studies 80

Biznology

OCTOBER 30, 2019

In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. Simply put, “customers that deliver high-quality deals rely on sales more than those that don’t.”. Video support for sales presentations.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

SmartBug Media

DECEMBER 11, 2019

Today's buyer is more informed than ever, and as sales and marketing professionals, it’s our responsibility to educate and provide relevant information at each step of the buyer’s journey. While the idea of a sales funnel isn’t new, the way we approach it has changed significantly over the years. Middle of the Funnel (MOFU).

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. What is Sales Enablement?

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 110

B2B Sales B2B Buying Cycle Sales Qualified Leads 110

Stevens & Tate

JUNE 25, 2021

Even though you may not realize it, you go through a process before buying something, unless, of course, you are an impulse buyer. This process is called a sale funnel. It refers to “the buying process that companies lead customers through when they are purchasing products.”

Top of Funnel 64

Top of Funnel Marketing Qualified Leads Sales Qualified Leads Content 64

ClearVoice

NOVEMBER 1, 2022

If your content does not provide the information they are looking for in their stage of the buying process, you may get overlooked for another company that has provided the content that aligns with their current needs. Trying to make a sale too early in the process can often turn potential customers away. Consideration.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

Seismic

SEPTEMBER 7, 2023

With an excellent sales enablement content strategy, your sellers shouldn’t waste time searching for content. Picture your content chaos, solved At this point, we’ve established that sales enablement is an efficient, scalable way to control content chaos. There’s a better way with content management software.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59