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The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. How User-Generated Content Helps Your Brand.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Setting benchmarks helps you not only understand what your business' marketing "norms" are, but it also gives you a standard that you can work toward meeting — and exceeding — incrementally. More likely, however, you'll probably want to establish benchmarks that are specific to your own business and industry. Set metrics-driven goals.

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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Home Business solutions IT services Products Support & downloads My IBM. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Skip to main content.

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Social Media Marketing Strategies for 2010

Webbiquity

In business and consumer services, the figures are 54% increase, 1% decrease. Note that these are some of the most effective uses of social media, and arguably much more important from a strategic standpoint than simply increasing web traffic—but they are also much more difficult to measure with any precision. The lessons?

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. This allows only 1,000 search results, which is far too few for any real business purpose. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). You shouldn’t just get involved in social media to the extent necessary to do your day job. Wetpaint offers a nice free wiki. Be sure to get an account at Ping.fm