Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

Let’s prove our point that branding is not an expense but an investment by showing them hardcore data like number of inquiries, market share gained, search engine rankings, cost per lead, number of times the CEO or the company is mentioned online and in the press, customer satisfaction ratings, revenue growth, incremental profits and stock prices.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 18, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. The first is a diagnostic tool and the second one measures the health of the business. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 24, 2010

Tagged as: email marketing , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? Privacy Policy | Site designed by AMAInteractive a div.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Create content – It is easy to get bogged down with the design aspects of a company blog. Use consistent branding – It is important to use a consistent look and feel for your business blog as your company brand.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

NOVEMBER 16, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 11, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Create a more robust search application where engineers can select several design or performance parameters to find the exact part number. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

Chairman and CEO of GPJ said, “This report suggests that engagement is now a key dynamic that should be considered when designing big-idea campaigns; without engagement, the message is quickly lost, its power diminished.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 24, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment { 1 trackback } Have Digital Marketing and Social Media Killed the Industrial Sales Job? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get Engineers Can Sell white paper now.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment { 1 trackback } Tweets that mention Content Auditing and Mapping it to the Industrial Buy Cycle | Industrial Marketing Today -- Topsy.com Previous post: Is Your Industrial Website Still Just a Business Card?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Let form follow function: Your blog’s design should never overwhelm or distract from the content. That’s a basic principle I like to follow when designing a blog, a web site or any type of marketing collateral. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Designing content for 1X use is wasteful. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

Here’s an example, let’s say your target audience is engineers, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” you can simply say “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

OCTOBER 2, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 20, 2010

The students had four weeks to design proposals. Then, problem-finding — anticipating all potential pitfalls so their designs are more likely to work. Finally, they presented designs to teachers, parents, and Jim West, inventor of the electric microphone. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. 4 comments… read them below or add one } Jessica Johnson July 14, 2010 at 2:16 pm This is a great post because it helps to define a concept that seems to be a tangible way for B2B marketers to provide real value through social media.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 14, 2010

Help the design engineer select the exact part number by selecting critical parameters s/he needs. You have a much better chance of getting the order if your parts are designed in and included in the Bill of Materials (BOM). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. If your designer isn’t an SEO expert (and most aren’t), it’s critical that they be partnered with an SEO consultant so that they’re not designing invisible websites.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

Using a premium WordPress theme that is specifically designed for SEO can help a great deal in your optimization efforts. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

Social Media 60

Social Media Social Marketing Media Planning 60

SalesIntel

JUNE 29, 2022

B2B or business-to-business marketing is the promotion of products or services to other businesses or organizations. It is distinct from business-to-consumer (B2C) marketing, which deals with the promotion of goods and services to individual consumers. Public relations involve generating media coverage for your business.

Promotion 52

Promotion B2B Marketing Advertising Agencies Budget Programs 52

Industrial Marketing Today

JULY 1, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60