How to Solve the “Swivel Chairing” Problem in Advertising
Bionic
MARCH 11, 2024
In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. The media buying team has to learn how to use each new ad platform. Many of these systems are difficult to use because they are overly complex, poorly designed, or a combination of both.
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