Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

Social Media 100

Social Media Media B2B Lead Scoring 100

Marketing Insider Group

DECEMBER 6, 2021

Blog posts are often shared on social media channels, which builds social proof and shows potential customers that others consider you an expert, too. In short: your ecommerce blog is a way to establish that customers can not only trust you, but also rely on you to provide accurate answers and expert insight.

eCommerce 246

eCommerce Work Management Marketing Management Lead Ranking 246

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Sharing your content on social media.

Paid Search Agency 291

Paid Search Agency Companies RSS Ad Frequency 291

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Blog posts are among the most shared content online. Google utilizes 810 rare SERP features.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Valasys

JULY 19, 2021

This depends on the efforts you’ll exert and of course, the adoption of some new technologies that could help your business. Start a Business Blog. A superb blog is one of the surest ways to make your business grow, irrespective of the fact that it’s online or offline. Social Media Marketing.

Tips 52

Tips Planning Business Paid Search Agency 52

SmartBug Media

NOVEMBER 18, 2022

This can look like someone coming to your website, clicking a social media post, or downloading literature about a question they’re asking. Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. Auto-Publish Blog Content: Start populating your Page's wall with content!

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

ClearVoice

JUNE 13, 2022

Keyword strategy is a critical element of a successful business blog. A successful blog will have a cohesive keyword strategy. However, if you focus on a phrase like “best single cup coffee maker,” you will have a better chance of ranking in SERPs and attracting traffic to your site.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Marketing Insider Group

OCTOBER 3, 2023

For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional. Leave your commentary on breaking news and seasonal subjects mainly to social media (where you can connect how a previous blog pertains to a current event).

Lead Scoring 286

Lead Scoring Lead Ranking SEO Tips 286

Hubspot

AUGUST 28, 2012

Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly. We often hear people say they've tried blogging, but "it doesn't work." The internet is like a popularity contest. Or class president.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

JUNE 20, 2012

You know blogging is critical, paramount, indispensable to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks.

Template 28

Template SERP Sample Custom Publishing 28

Hubspot

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. What is the conversion rate of social media?

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

AUGUST 8, 2014

Create a great blog as the cornerstone of your content marketing, and then, if resources allow, try different media and pay attention to your metrics to figure out which are working for your business. “Follow the 60-20-20 rule for social media sharing.” 20% retweets. 20% self-serving tweets. . #2

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Marketing Insider Group

FEBRUARY 1, 2022

If your content isn’t ranking on SERPs , you are likely invisible to your target audience. This is very important for B2B companies — your agency should be able to create content that resonates with your audience , is optimized for crawling, indexing and ranking by search engines, as well as easily shareable on social media.

Paid Search Agency 143

Paid Search Agency Advertising Agencies Ad Agencies Content 143

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Single Grain

FEBRUARY 15, 2023

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates 4) Focusing on a Single Content Type Another common mistake that businesses make when creating a content marketing strategy is failing to appreciate just how many types of content there are these days. Owned Media: This is media that a company owns and manages itself.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Paid Search Agency 59

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

OCTOBER 9, 2012

“This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). 5) Gamification.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Scoop.it

MAY 25, 2021

But what are the methods that successfully improve blog SEO? Over the years, we’ve seen a steady increase in the use of graphics in blogs. This is a trend that will continue, especially for business blogs. In this guide, we will clarify the importance of blog SEO. of marketers believe that backlinks impact SERP.

SEO 128

SEO Long Tail Marketing Keywords SERP 128

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100