Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Achinta offers his industrial clients marketing for engineers by an engineer. If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Achinta offers his industrial clients marketing for engineers by an engineer. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. And the cycle of frustration continues. There are many reasons for content becoming an afterthought.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

APRIL 22, 2010

Marketing Implications of Social Plugins So why do you want to integrate your website or blog with Facebook? While integrating with Facebook may not be right for all businesses and situations, it will likely be a valuable tool for business blogging. As a marketer this is a big deal.

Facebook 28

Facebook Social Marketing Planning Inbound Marketing 28

Industrial Marketing Today

OCTOBER 2, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 8, 2010

Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. Great pointers on what not to do with social media. Death of an industrial salesperson Does this mean the industrial salesperson’s job function is dead? Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 23, 2010

Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. The objective here is to drive people to your website, which should be the hub of your online marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you're likely already working with.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

APRIL 3, 2013

The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. The Blog Post as the New Ad Unit. 11) Blog posts increase website and landing page traffic.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 26% of adults are almost always online. Blogging Stats. In case you are counting.

Stats 269

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 269

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JANUARY 4, 2011

Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. “With social media and blogging, it’s kind of changing that dynamic.&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. The Science of Social Media.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

SEPTEMBER 5, 2019

A small business can benefit from SEO making content marketing one of the best online marketing strategies for the long term. Don’t neglect the power of social media marketing. Social networking platforms offer the most affordable way of endorsing products and services.

Startups 199

Startups Budget Programs Marketing Budget Tips 199

Hubspot

OCTOBER 21, 2011

This detailed description can provide your inbound marketing team with a clear vision of its target customers. Now: Marketers must find where these people are online. Perhaps your audience flocks more to Facebook than Twitter, or maybe they are more concentrated in an industry-specific social network.

Paid Content 28

Paid Content Allocation Broadcasting Class 28

Hubspot

MAY 23, 2012

If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. Got low site traffic?

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Find New Customers releases new white paper on email marketing - Fearless Competitor , July 21, 2010 Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company. Social Media Strategy? BC: That’s true.

Ning 40

Ning Paid Content Facebook Sales Management 40

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Webbiquity

NOVEMBER 28, 2011

Social Media 2010, The Fastest Growth Ever by MyCorporateMedia Randy Schrum supplies some interesting social media statistics, such as: Twitter users post more than 65 million tweets per day. .” companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100