Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? Digg, Facebook, LinkedIn), even create an e-commerce store.

When Business Blogging Works Too Well…

Writing on the Web

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of blogs written by smart professionals that haven’t been posted since last November. I think I enjoy blogging for other people more than I do for myself! So they call me and outsource their blogging with my services. Digg this!

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Trending Sources

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Then address those concerns on the blog.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. Currently, you write three blog posts a week.

Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers.

B2B Blogging Trends for 2011

Webbiquity

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? Digg this!

Business Blogging: Blast Past the Blunders

Writing on the Web

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. Here’s what the survey reveals: 72% struggle with enough time to blog. Blog this on Blogger. Digg this!

Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Blog this on Blogger.

Business Blogging – Do You Have What It Takes?

Webbiquity

Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. Blog this on Blogger.

How to Write an Effective Business Blog

Webbiquity

Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. A blog is rather, a place to share useful content. Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language. The Marketing Eye blog once recommended an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion. Digg this!

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task. It not only analyzes your blog writing for keywords and SEO-friendly content, but makes suggestions on how to maximize keyword usage. Blog this on Blogger. Digg this!

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Checklist: How to Start a Business Blog

Hubspot

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing.

12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. 10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Digg this!

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Best Business Blogging Tips of 2009, Part 2

Webbiquity

How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid? How do blogging and other “real time&# activities like social media posting affect Google search results? 5 outstanding corporate blogs by iMedia Connection. How to find topics for your blog posts by My Blog.

What’s Missing in Content Marketing: Who and Why

Writing on the Web

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. It’s especially important in service businesses where people hire you to help them solve a problem. Blog this on Blogger. Digg this!

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. Digg this!

Punk Chihuahua Reveals 4 Secrets to Better Blogging

Writing on the Web

How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? The blog must be fed anyway. Treat your blog like a prized chihuahua… feed it well and it will do wonders to attract readers… But if you don’t feed it and take care of it, it will turn nasty, and bark and growl for attention. Here are my favorite tips for coming up with a blog post when you’d rather be out playing tennis: Start with a picture.

3 Web Tools to Make Money Online

Writing on the Web

It just depends on your business goals. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. Digg this! Related posts: Your Business and the Web: Getting Better? Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Pathway to Profits business blogging content marketing with blogs

Business Blogging: 4 Ways to Have Fun and Profits

Writing on the Web

If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. 1) Putting ads on your blog. This is the most obvious way to make money blogging. If you’re just starting out blogging one of these is the best way to start. And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise. 4) Selling blog merchandise. Digg this!

Five Benefits of Blogging for Business

Webbiquity

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy.

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Content Marketing with Emotions: Write with Feeling

Writing on the Web

Does your blog trigger emotional reactions ? Blog writers need to step away from their anonymous masks and get real, get emotional. My background in psychology has been essential in learning how to write effective content for a business blog. Blog this on Blogger.

Twitter: the little bird that grew up strong

Writing on the Web

Another few days later I got my business partner Yael K. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses.

Vote: What Makes You Read a Blog Post?

Writing on the Web

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials. Sometimes the only thing that will save a blog post is a great headline.

7 Essential Tools for Business Blogs

WebMarketCentral

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

How Blogging Is Like Playing Tennis

Writing on the Web

Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. The biggest excuse they use for not blogging enough is they don’t have enough time. but it’s also true they don’t blog enough because they don’t have a journalist’s mindset. Blogs have the benefit of immediacy (with no requirement for a webmaster’s help) and alacrity.

3 Easy Tips to Target Readers with Your Content

Writing on the Web

You check your blog, and the only comments are from your mother. Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. Submit your work to article submission sites: You’ve gotten your domain right, but people are still not visiting your blog. It is always a good idea to check out blogs and websites with the same niches as yours.

Smart Time-Saving Tips on Blogging…

Writing on the Web

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Can’t beat that… Let me know if you have questions about blogging steps. Blog this on Blogger. Digg this!

Content Checklist: Don’t Publish Without It

Writing on the Web

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is a great checklist to keep handy for anyone creating content for blogs. Blog this on Blogger.

Should a Blog be Part of Your Corporate Website or Stand on Its Own?

Webbiquity

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? They can also support multiple blogs (e.g. Digg this!

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. According to these authors, when you produce great stuff, (blogs, videos, etc.) Digg this!

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Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

. Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. Digg this!

How to Write a Content Marketing Blog Post

Writing on the Web

What additional steps should smart content marketers take to get results from blogging? Blog this on Blogger. Digg this! Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing.

Best Content Content Marketing Tool on the Planet?

Writing on the Web

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Blog this on Blogger. Digg this!

Three Overlooked Ways to Improve SEO Results

Webbiquity

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Blogs are a source of fresh content, which search engines love. Digg this!

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Would You Publish This Comment?

Webbiquity

It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. In one of my best-of articles, I noted that I found a particular blog post interesting and linked to it. Digg this!

Blogger’s Block Strikes Blog Squad…Blogger Bites Back

Writing on the Web

I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes. And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts. Blog this on Blogger. Digg this!

Customer Media Congress: Patsi’s in Dutch…

Writing on the Web

In the column, Ottenberg explains that while digital media is a crucial part of her business, she is frustrated by the doom and gloom surrounding the magazine industry. Blog this on Blogger. Digg this!