Black Friday discounts: 7 clever ways creators can use discounts to boost sales this season
ConvertKit
NOVEMBER 9, 2020
But discounting isn’t only about price—in fact, two other factors—urgency and status—are far more likely to drive customers to open their wallets. A carefully chosen promotional price can help push prospective customers to open their wallets—even if they’ve never bought from you before. Urgency helps drive new customers.
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