Building a ROMI Calculator
NOVEMBER 8, 2010
Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation. Some marketers make the mistake in calculating marketing ROI by using pure Sales Revenue in the ROMI formula. Keep your ROI calculator simple.