Valasys

OCTOBER 24, 2019

Marketing strategies may seem to look uninspiring & stagnate fatigued by the same old stuff. Constant tracking of data & the relevant metrics as well as defining & aligning the ROI goals of the organizations with the long & the short-term endeavors of the marketers, help to revitalize a tired B2B strategy.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

AUGUST 12, 2019

A research conducted by ITSMA & the ABM Leadership Alliance inferred that 77% of the respondents were achieving a 10% or higher return on investment from ABM compared to several other forms of marketing. Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

OCTOBER 14, 2019

Brands can scrutinize their social endeavors & can also look to tap into the unconventional social media channels that hold the potential for bolstering their businesses’ ROI. Defining & Measuring Social KPIs holds the key to optimize social media strategies.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

MARCH 25, 2020

Read more on How Intent Data Helps B2B Companies Boost ROI. Virtual event marketing is all about engaging with prospects after identifying their unique requirements. The modern age B2B marketing tactics are witty and quirky at the same time. Streamline the Sales Cycle. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Televerde

NOVEMBER 3, 2020

Marketing Dashboards , consistently ranking highly for BI technology priorities, critical for both successful data-driven decision making and measuring and reporting the success of marketing programs against KPIs and metrics.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

SEPTEMBER 6, 2019

Rather than trying to explain every data point, just a handful of Twitter KPIs can give the marketers all the information required to seize the new opportunities & improve their marketing endeavors for a better Return on Investment (ROI). MARKETING LEADERS EXCHANGE. On Day 1). if one has any queries about the event.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. ” Social Media ROI is monetary proof of whether or not social marketing efforts are working.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. We evangelize hyper-targeted campaigns to help our customers architect the perennially revenue-fetching sales pipelines.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

markempa

APRIL 12, 2007

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

SEPTEMBER 25, 2019

Marketers can benefit from both free as well as paid content syndication. The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

SEPTEMBER 13, 2019

Integration of the data management platforms & quantification of ROI from ad expenditure : According to research by Dun & Bradstreet, 90% of the B2B brands & agencies believe that the use of data & analytics is changing the way they have been conventionally handling advertising & marketing.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

OCTOBER 3, 2019

The following are some of the KPIs that resonate with the marketing endeavors on Pinterest: 1. Total Revenue or Measuring Pinterest ROI: Growth in the Pinterest account doesn’t essentially imply whether the revenue from the account is increasing or not.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

APRIL 3, 2020

This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI). Optimizing customer interactions elevates the customer engagement metrics such as visitor engagement rate and operational readiness (eg.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Anteriad

APRIL 25, 2023

Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Email Marketing : According to Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent. Furthermore, a report by Salesforce substantiates that 73% of the senior-level marketers believe that email marketing is amongst their core & most effective marketing endeavors.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49