Valasys

MARCH 25, 2020

The average engagement time combined with the first and third-party intent data of your target prospects and their past buying interests and research methodologies, further help the marketers in designing hyper-personalized campaigns to best nurture and engage the prospects. Read more on How Intent Data Helps B2B Companies Boost ROI.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

JUNE 24, 2019

In fact, 52% of the marketing professionals worldwide consider videos as the type of content with the best Return on Investment (ROI) (Source: Renderforest.com). . When designing a content strategy, the marketers as well as the content strategists should keep in mind that videos are an indispensable part of their content strategy.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

AUGUST 27, 2019

The collection of the intent data of the prospects further helps the marketers in optimizing their email marketing campaigns by creating highly-tailored & intelligent pieces of content. GDPR has set clear guidelines for marketers on how they should behave, putting the interests of their customers first.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 25, 2019

The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns. Marketers can benefit from both free as well as paid content syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

NOVEMBER 4, 2019

The data analysis & interpretation for trend mining & analytics can be employed in content personalization. The benefits of content personalization for B2B marketers are numerous, all leading to improved Return on Investment (ROI) and begin as the customers are served with personalized pieces of content across omnichannel.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 6, 2019

KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts. Generating hyper-targeted campaigns to expedite conversions, once the prospects have been segmented, helps the organizations in their achieving their bottom-line goal of optimized Return on Investment (ROI).

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 9, 2019

The characteristic features of this algorithmic update are as follows: Hummingbird personalizes & prioritizes the results on the SERPs as per the users’ intent. Besides, it also helps marketers expedite the journeys of their prospects through the sales funnels so that they can bolster their Return on Investment (ROI).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

APRIL 3, 2020

The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers. This helps in audience segmentation and in identifying the unique attributes of each segment.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). Focusing on the first & third party intent data allows marketers to understand their spending habits as well as what incentivizes them.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84