Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

accelerate agency

APRIL 12, 2023

Here’s a quick look at what we’ll be covering: What is SaaS marketing? How is SaaS marketing different? Why do B2B companies need SaaS marketing? What is SaaS marketing? You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. Data Source How is SaaS marketing different?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Content Standard

APRIL 15, 2015

Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology. Studies from Gartner, IAB, and more prove CMOs are increasingly purchasing new technologies to make their strategies sing. Matt McGowan, Head of Strategy, Google ( @matt_mcgowan ).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different? Tried and tested SaaS marketing strategies. Utilise content marketing. Spend time on your site’s SEO.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. for each $1 in server capital spending, increasing to $0.70

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Porch Group Media

NOVEMBER 20, 2019

Data, Analytics and Technology Top the List for Marketing Investments. Probably a familiar scenario for many but a marketer’s wish list is often much larger than their budget. So where would marketers invest more if they had the budget? CMOs are spending more and more of their budget on these technologies.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

PureB2B

JULY 7, 2022

Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads. and third-party sources (cookies, traffic analytics software, media brokers, etc.). 55% of sales leaders are using intent data to grab in-market leads. Improve the Buyer’s Journey.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. This is not true for most marketing programs.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. times more likely to receive higher budgets. Align Sales and Marketing.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” On content marketing: 1. Content Marketing Institute, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. Here are 33 statistics that give you a glimpse into where the future of marketing is headed!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Full Circle Insights

MAY 20, 2022

In marketing, predictive analytics is about understanding the customer journey. Maybe, but you’ll need to establish comprehensive measurement tools first and get the best marketing dataset you can. Predicting Behavior Through an Account-Based Management Role Lens.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. According to eMarketer , 42% of all digital marketing spending goes into search marketing.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40