Customer Experience Matrix

OCTOBER 15, 2013

I do expect that to slow somewhat in 2014 as the core market of tech companies approaches saturation and adoption in other industries remains spotty. If and when that growth does happen, it will be fueled by positive experiences of previous users. One final survey reinforces this point.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

ViewPoint

MAY 9, 2013

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via ClickZ. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Top Rank Marketing

JULY 12, 2023

But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. And investing in creativity has a positive impact on financial performance because it serves as a multiplier,” Heath added.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource). Whether the company conducts e-commerce (ALC).

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Dont oversimplify.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Walker Sands

DECEMBER 20, 2018

In fact, a marketing research study conducted by Boost Awards showed that 82 percent of business decision makers are influenced by awards when choosing a B2B product or service for their company. For a company to succeed, it needs to be seen as dependable by clients, partners, employees and the media. More Than a Participation Trophy.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. New and innovative online marketing tactics help companies build their brand and generate leads online. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 22, 2006

BtoBonline:E-mail, telemarketing garner highest direct marketing response rates FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JUNE 15, 2005

This research confirms three out of my seven lead generation tips FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. As Joe Pulizzi recently exclaimed, “ Yes, We’re All Media Companies. What Now? ”

PR 100

PR Social Media Social Marketing Planning 100

markempa

JUNE 7, 2005

» Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

KoMarketing Associates

OCTOBER 30, 2012

Instead, build your customer base by listening to and engaging with your audience; doing so will establish positive word-of-mouth messaging, customer loyalty, and repeat business. As marketers, we should all strive for a little Mackenzie flair, keeping one step ahead of trends to position ourselves as market leaders.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Marketing Insider Group

FEBRUARY 1, 2011

I mean we are all after the same goals for our companies: revenue, profit, happy customers. Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. So our company had to develop margin thresholds. Watch a demo.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Each discipline is vital to the success of the company and they must work together as team. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. a marketing and sales information services company in Southport, Conn.: a marketing and sales information services company in Southport, Conn.:

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

markempa

MAY 28, 2005

Main | Strategize to get more referral leads » One-to-one lead generation for B2B companies Interesting article from DMNews.com on one-to-one marketing for B2B companies. Simply put, most company dont have enough cross-functional teamwork to successfully execute 1-to-1 marketing. I wrote a post about this a whle back.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. She knows what shes talking about.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

AUGUST 16, 2006

« E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper | Main | Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books » Article: Why Most B2B Websites Fail To Convert Sales Leads Check out a new article that I wrote for RainToday , called “ Why Most B2B Web Sites Fail to Convert Sales Leads.”

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

EMagine B2B Blog

JANUARY 3, 2013

They translated the positioning of our company (not your typical telecom service provider) into a striking visual design. I recommend them to any small to midsize high tech BtoB company looking for a great web agency.”

BtoB 40

BtoB Work Management PPC Paid Search Agency 40

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. Click to start video at this point — Discussing marketing and sales alignment, Rich notes, “It’s not as positive as we’d like. So get it together.”

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

MARCH 30, 2007

Companies don’t buy; people do. The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

AUGUST 23, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

NOVEMBER 18, 2005

For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!)

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120