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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. This is especially true in large urban centers.

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences.

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4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. In fact, Amazon was the first to test a streaming-exclusive broadcast. After the 2022/23 season saw an average 16.7 Today’s fans are omnichannel viewers.

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Super Bowl commercials and strategies to watch for

Martech

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Many of the services provide a free trial. Streaming services will likely receive a boost from cord-cutters who are happy in their cable-less lifestyle but still want to see the game.

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Creating Your Pharma Social Media Marketing Strategy in 2018

EMagine B2B Blog

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. Which social media platforms should I use? Establish goals. Track your results.

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Creating Your Pharma Social Media Marketing Strategy in 2018

EMagine B2B Blog

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. Which social media platforms should I use? Establish goals. Track your results.

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Making the Most of the Women’s World Cup 2023

Digilant

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5