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How to tackle the challenges of running successful hybrid events

Martech

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

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New Insertion Order Formats Now Available

Bionic

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Universal Insertion Order Format. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders.

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Event Sponsorship in Sports: Why the Winter Olympics Are a Gold Mine for Brand Storytelling

Content Standard

With content existing in so many forms nowadays, these brand marketers are leaning toward event sponsorship that eschews interrupt advertising in favor of brand storytelling opportunities. This year, a powerful new ad is making waves via traditional TV broadcasts as well as online video and social channels.

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How to curate great video content

Vidyard

– Where this is the topic, cause or event. Import them into iMovie and insert the video clip in-between. Authentic video content curation The above video was created precisely as described here, in less than 20 minutes. Who are you? – Their name and title. Where are you? – Where are you recording this?

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How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

As we mentioned earlier, you need to convince your potential customers that your product is “worth it” and the only (and best) way to do so is through a long-term, event-driven campaign. Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. It really shouldn’t.

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9 Examples of Outstanding B2B Weibo Profiles

KoMarketing Associates

Citrix hosts many online Q&A webinars and offline events on relevant topics, such as internet security and web application delivery. Weibo is used as a channel to broadcast these events and, as a result, Citrix attracts many tech experts with these interests to follow and like their Weibo profile. . #英特尔VR社区#

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Apps and integrations : App and integration owners create access tokens, monitor events, edit application files and set up the Conversions API. Other features like creating orders directly from messages and inserting saved replies streamline administrative tasks so you can focus on more meaningful interactions.

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