Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Relevance 152

Relevance Brand Identity Branding Verticals 152

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost your reach, engagement, and brand awareness. But creating viral content is not merely an exercise in luck. It’s increasingly becoming a science , aided by predictive analytics and data.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

ClearVoice

MAY 4, 2021

In his 2000 debut book, ‘The Tipping Point,’ Canadian journalist and staff writer for The New Yorker Malcolm Gladwell discusses the social epidemic concept. Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. Going viral is great for your client, right?

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

SocialPilot

FEBRUARY 26, 2024

Ranging from basic intricacies to expert tips and tricks, there is everything you need. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. Low-level content will also get less traction; only high-quality content will reach virality.

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. What is viral marketing, anyway?

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Here are a few tips to help you discover the right creator.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Sprout Social

JULY 12, 2022

It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. If you’ve been running your brand’s TikTok account and you’re wondering how to get that little blue checkmark, you’re in the right place. Let’s get started. Credibility.

Tips 103

Tips Viral Marketing Social Media Guidelines 103

SendGrid

JUNE 20, 2023

However, content marketing allows small businesses to reach new audiences and expand brand awareness without an advertising budget. Do you try to create a viral post on social media or start a weekly blog? The answer […] The post How to Use Content Marketing for Small Business [7 Tips] appeared first on SendGrid.

Small Business Marketing 81

Small Business Marketing Tips Content Marketing Viral Marketing 81

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. In this article, we’ll share creative tips, best practices and editing tools you can use to make highly engaging TikTok videos. Published on.

Video Marketing 131

Video Marketing Tips Viral Marketing Custom Publishing 131

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Work Management 75

Work Management Marketing Management Social Media Service 75

Heinz Marketing

OCTOBER 5, 2019

How to convert lost business and turn a lost profit into a brand enthusiast. How to Achieve Marketing & Sales Alignment to Build Brand Trust. Marketing and sales alignment is a known issue, but it’s necessary if you want to build brand trust. The Value in Going Viral (And Five Steps to Improve Your Odds).

Viral Marketing 74

Viral Marketing B2B Sales Cycle Lead Gen 74

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Sprout Social

AUGUST 4, 2022

7 tips for stitching on TikTok. Hop on viral trends. TikTok is all about viral content. If you want to get in front of more TikTok followers, try reacting to a video from a popular TikTok influencer or brand. The post How to stitch on TikTok and 7 tips for making them great appeared first on Sprout Social.

Tips 130

Tips Privacy Viral Marketing Trends 130

Sprout Social

FEBRUARY 15, 2023

And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. Or, you can create two channels: one for your Google account and a separate one for your brand. Pro tip: Make your account extra secure by setting up two-step verification.

Youtube 88

Youtube Advertising Channels Brand Identity Branding 88

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Sprout Social

APRIL 7, 2022

Instead of shying away from the crisis, Myers took to the brand’s Facebook profile to report on what happened in his own unfiltered way. Naturally, it wasn’t long before #Sprinklegate became a viral sensation. Brand your business. From the beginning, the Get Baked brand was unforgettable. That’s all part of the plan.

Tips 93

Tips Viral Marketing Paid Search Agency PR 93

Biznology

MAY 13, 2016

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Humanize your brand. As you write your posts, do so in a way that will humanize your brand to drive visibility and build relationships. Make your blog post a list; this significantly increases your chances of going viral.

Viral Marketing 80

Viral Marketing Content Social Media Blogger 80

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Show, Not Tell.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. This branded hashtag challenge resulted in 2 billion video views and 1.3

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Guest post by Brandon Brown.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Sprout Social

NOVEMBER 28, 2022

There are always tips and tricks you can use to boost engagement, like using stickers (which you’ll see a lot of in this article) and posting up to five times a day. This is especially useful for brands who rely on long-form content, like media companies. We love this behind the scenes photoshoot by clothing brand Alice and Wonder.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. Brand risks on CTV. Linear TV is traditionally more mainstream and brand safe than the anything-goes digital space.

Brand Identity 107

Brand Identity Branding Ad Exchange Advertising Agencies 107

Top Rank Marketing

FEBRUARY 19, 2024

But marketers also recognize that gaining reach on LinkedIn – especially organic reach – can be extremely challenging for brands. Keys to gaining reach on LinkedIn as a brand Based on studies, documentation and first-party updates, here are six key approaches and adjustments to help your content gain traction with the LinkedIn algorithm.

Linkedin 89

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 89

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Heinz Marketing

OCTOBER 6, 2018

Thanks for the tips, Khyati Sehgal. What can your brand do to improve engagement on social media? The Elusive Art of Going Viral on Twitter. A fun read on some tips for going viral on twitter. Many marketers focus more on creating great content machines than creating great customer relationships.

Viral Marketing 63

Viral Marketing Twitter Conversion B2B Thought Leadership 63

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Hubspot

MARCH 9, 2021

With this new approach, brands can provide fresh content that generates more engagement, and Instagram can improve its Reels adoption rate. First, they use a viral sound in their video, which can help them reach more users. That's what this brand did. I mean, they've got a point. People's Revolt. Sassy Woof.

Brand Identity 101

Brand Identity Branding Viral Marketing Copyright 101

ClearVoice

SEPTEMBER 1, 2023

Emotions can: Differentiate one brand from another in a competitive market. If you’re struggling to find an emotional hook for your marketing, we’ve compiled some tips to help. These triggers can influence their perception of the brand or product. Build trust and foster long-term loyalty. Create memories.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Connect with Your Contacts.

Personalization 69

Personalization Ad Building Tips Brand Identity 69

Scoop.it

JANUARY 7, 2021

This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo. There are three words that describe the success of Death Wish Coffee – smart online branding. Optimize Your Presence on All Channels. Optimize Your Presence on All Channels.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Ardath Albee's Tip. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing? Adam Needles' Tip.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. How can you emulate this for your own brand? Another popular TikTok idea revolves around trying viral recipes. So why can’t your brand? (As

Video Marketing 121

Video Marketing Viral Marketing Allocation Trends 121

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. But one thing that B2B brands can capitalize on is influence.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. Social shopping centralizes a consumer’s touch points with a brand all in one place, from discovery and engagement to actual purchasing. Social commerce.

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

Optinmonster

NOVEMBER 3, 2021

That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Ready to get started?

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80