Branding Direct Marketing Linkedin Public Relations 
B2B Marketing Directions
NOVEMBER 15, 2020
Most recently, I published a post ( Mid-Summer Research Updates COVID's Impact on B2B Marketing ) discussing a June survey by Edelman and LinkedIn. This survey asked B2B marketers about how buying behaviors had changed and what actions they need to take to respond to those changes. But this virus, too, shall pass.
SocialPilot
MARCH 12, 2024
Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. And it was an instant hit.
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Schubert B2B
JUNE 7, 2019
Your social media platforms can help you build brand awareness and can be used as outlets to easily share whitepapers, case studies, webinars and any other lead-generating content with an audience who already has an interest in what you have to say. LinkedIn is one of the most valuable platforms for your B2B social media strategy.
Outgrow
SEPTEMBER 15, 2022
We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! The state of brand storytelling in the early 2000s. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. The fundamentals of growing a SaaS business.
SmartBug Media
JULY 15, 2019
What Is Integrated Marketing? Rather than simply using various media to help tell parts of a brand's overall story, integrated marketing communication leverages each channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually. Print ads in local publications. Google ads.
Schubert B2B
JUNE 7, 2019
Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! LinkedIn is one of the most valuable platforms for your B2B social media strategy.
Schubert B2B
JUNE 7, 2019
Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! LinkedIn is one of the most valuable platforms for your B2B social media strategy.
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