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How to turn your ideal customer’s pain points into entry points

Martech

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. Your customer likely experiences this pain frequently, perhaps continuously. So, why don’t you come to mind? Triggers can be big events (i.e.,

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Consultants Collective Profile: David Schlesinger

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. I identify with every book I read, then it passes out of my consciousness again, after, of course, leaving deep traces somewhere within.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. ZoomInfo’s data enrichment gives BlueOcean’s marketing and sales teams the same full-scope view of each customer and prospect.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Are you ready to just let AI loose on your customer targeting and dialogue without significant human intervention?

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Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant

Biznology

Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. It’s a point I’ve been making in my books, talks and work for 20 years, and BJ’s “floss one tooth” story is a great explanation that I include in every talk I give.

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Practical Tips to Optimize Google Business Profile for Local Businesses

Huptech Web

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. These listings represent a physical location that a customer can visit. Is Google Business Profile Free? So let’s get started!

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5 Ways to Make Your Prospecting Emails Less Impersonal

Zoominfo

Meaningful CTA’s > Booking a meeting. While booking a meeting is the end goal, it may be jumping the gun. The more information you can learn about your prospects, the more you can personalize your outreach. Stick to your Ideal Customer Profile (ICP). Use as many variables as possible.