DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. 7 habits of mature ABM teams with high ABM ROI. Lessons from early adopters with full ABM programs in place. The biggest thing holding organizations back from ABM success. No Surprise: Investment Is Rising in ABM. Drumroll, please.

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The Point

APRIL 26, 2018

I asked Charles Crnoevich, Head at Partnerships at Bombora , the leading provider of B2B intent data, to shed some light on where, when, and for whom intent data holds the most promise. (HS) Is there a “hype cycle” the same way as there has been around ABM? We make a very concerted effort at Bombora to dispel that theory.

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DealSignal

MAY 6, 2019

With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. When intent is high at an ABM account, it is time for sales to pounce.

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Martech Advisor

AUGUST 30, 2019

Bombora and LiveRamp announced their jointly developed digital advertising solution that enables B2B marketers to connect with their targeted small- and medium-sized business. Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent.

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Adobe Experience Cloud Blog

OCTOBER 22, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. So, what are companies that succeed at ABM doing that sets them apart? In this blog, we’ll look at each of these strategies for ABM in greater detail.

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DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. We’re excited to partner with Bombora to help marketing and sales teams finally answer the most elusive question: Who is out there actively looking for what we sell and how can we reach them before our competitors,” said DealSignal founder & CEO, Rob Weedn.

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Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. B2B marketing operations are allocating a greater share of their budget to ABM because targeting accounts is more efficient than targeting people, but also because ABM provides an opportunity to align the sales and marketing teams more closely. .

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Full Circle Insights

SEPTEMBER 28, 2022

This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. . With Full Circle ABM , you can use these familiar ABM stages right inside Salesforce. With Full Circle ABM , you can use these familiar ABM stages right inside Salesforce.

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Adobe Experience Cloud Blog

JANUARY 7, 2020

I love account-based marketing (ABM). I’ve been running ABM teams for some time and find it incredibly satisfying. Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. Step 3: Implement ABM-specific activities.

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Martech

DECEMBER 19, 2022

Mike Burton, co-founder and head of commercial sales at intent industry pioneer Bombora, puts it this way: “Because sales sit so close to revenue, intent data can galvanize action and increase sales productivity. Collapse data and functional silos that leave big gaps.

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Hubspot

MAY 19, 2020

And weren't they all promised that ABM would solve this problem ? Understanding ABM. ABM has long been heralded as a silver bullet for delivering personalized, contextual buying experiences for businesses, but many marketers and salespeople are still waiting to see the benefits. Myth #1: ABM is Exclusively for Marketers.

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Valasys

AUGUST 29, 2019

On 27 th of August 2019, LiveRamp, a trusted platform for providing meaningful insights from data gathered from multiple touch-points, announced their jointly developed solution with Bombora. Bombora targets about 7.5 About Bombora: Bombora provides intent data for B2B marketing.

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Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Our distinction between ABM and demand gen Demand gen campaigns: dos and don’ts 4 demand gen campaign examples ABM campaigns: dos and don’ts 2 ABM campaign examples.

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Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Our distinction between ABM and demand gen Demand gen campaigns: dos and don’ts 4 demand gen campaign examples ABM campaigns: dos and don’ts 2 ABM campaign examples.

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Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. ABM is a Mindset, Not an Isolated Tactic.

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Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. “What I’m excited for is what this (Engagio + Demandbase integration) means for the whole ABM market. ” Where ABM is headed.

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ClickZ

OCTOBER 18, 2019

Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Sample ABM Dashboard – Source: Terminus. Measuring the impact of ABM efforts. The global ABM market is predicted to grow from $652 million in 2018 to $1.2 New AI-powered features. billion by 2023.

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The CSI Group

JULY 9, 2020

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns.

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The CSI Group

JULY 9, 2020

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns.

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Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Read next: A deep dive into changes in the ABM space — our new ABM Marketing Intelligence Report. Consolidation of ABM and demand gen. The vendors respond.

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Engagio

NOVEMBER 5, 2020

In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. You may have guessed by now that I’m talking about our new Demandbase ABM Platform. Right then, I knew that B2B marketing automation was heading towards a seismic shift.

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The ABM Agency

JANUARY 18, 2021

Account-based marketing (ABM) is a B2B digital marketing strategy that uses highly curated, personalized buying experiences to identify and engage a specific number of relevant target audiences throughout the sales funnel. A well-designed ABM strategy provides many benefits, including: Alignment of sales and marketing teams.

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Engagio

NOVEMBER 21, 2019

We all know ABM is one of the hottest things to come along in marketing over the last decade – everyone is talking about it, and everyone is doing it. However, it’s not clear to everyone how you can use ABM and intent data together. Craig: You’ve got one hot, sexy thing over here… That’s ABM in a nutshell.

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Zoominfo

SEPTEMBER 22, 2023

ZoomInfo MarketingOS Finally, ABM with data you can trust. We actually helped start this category back in 2014 through a partnership with Bombora. Where and how a company sources its intent data says a lot, so keep this in mind before trusting any company that offers intent data. Get a Demo Which Intent Data is Most Likely to Convert?

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Engagio

JANUARY 10, 2019

I’m Sandra Freeman, and I lead ABM Programs at Engagio. I also love movies and can’t resist sharing some ABM tips in the context of Sandra Bullock’s new movie “Bird Box”. for your ABM programs that will get your own virtual Bird Box squawking loudly, plus specific HOW TO TIPS to address each issue. Thank you!”.

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Engagio

OCTOBER 10, 2019

According to a recent report from TOPO, more than 80% of B2B organizations are operating account-based marketing (ABM) programs. It’s clear ABM is no longer a buzzword, but central to the success of B2B marketing engines. Let’s cover some ways you can leverage intent data in ABM. You can sign up here.).

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DemandBase

NOVEMBER 5, 2020

In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. You may have guessed by now that I’m talking about our new Demandbase ABM Platform. Right then, I knew that B2B marketing automation was heading towards a seismic shift.

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DealSignal

MAY 6, 2019

With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. When intent is high at an ABM account, it is time for sales to pounce.

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Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). They're going to be on an ABM journey.

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Martech

MAY 12, 2022

It’s account-based marketing or ABM. One premise of ABM is that you have a named account of people at companies you want to pursue as customers. ABM also has another component: recognizing search through systems like Bombora , which can ferret out the keywords that spell intent. Pause while I sneeze.]. Search works.

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Leadspace

SEPTEMBER 16, 2016

Account-based marketing (ABM) has risen in popularity within the B2B marketing world for two primary reasons. A survey by Demand Metric revealed 60 percent of B2B businesses who adopt ABM see significant increases in revenue within the first 12 months. ABM puts even more focus on B2B data quality and insights.

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Terminus

DECEMBER 14, 2017

Today, I’m excited to announce Terminus’ new partnership with Bombora, the leading provider of B2B intent data. The partnership will bring together Bombora Company Surge™ data with Terminus’ best-in-class website engagement data to allow B2B marketers to more easily and effectively operationalize account-based marketing.

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Martech

AUGUST 28, 2023

No one is training “Even with the marquee platforms or [relatively] new things like Drift and Bombora, no one is learning how to use those,” he said. When you look at the new stuff — like intent data or AI or ABM — it’s 1 to 1 or 2 to 1,” Colosante said. And, oh, by the way, all those people already have jobs.

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Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). The shift and the case for ABM: Anonymous buyer’s journey. And that’s where ABM comes in.

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Terminus

MARCH 21, 2023

Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.

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Terminus

MARCH 21, 2023

Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.

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Full Circle Insights

SEPTEMBER 22, 2022

Depending on the product price tag, most buying groups in a B2B scenario comprise at least three and often as many as 23 people , which is driving the popularity the account-based marketing (ABM) strategy. A Practitioner's Guide to ABM . Save this eBook for later. Download eBook. Additional Resources.

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