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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012.

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Book Review: Smart Brevity

Webbiquity

But this one will be brief, and worthwhile for both of us. In the highly competitive world of general-news newsletters, success depends on growing a base of subscribers who actively open, read, and click. What’s more, we are all awash in content. Or as the title of chapter one puts it, Short, Not Shallow.

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Blogger Outreach Services: The Good, The Bad & The Really Ugly

seo.co

Well, guest blogging may not be completely dead , but the ways and means in which different companies execute on process can be hugely beneficial on one hand or wildly damaging to your SEO on the other. Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services .

Blogger 72
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Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. So I created one. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. tweet this ).

Blogger 154
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The Social Media PR Battle

Webbiquity

Can PR keep up in this online social world? These are all questions I’ll try to tackle here. Is your business prepared to avoid a PR nightmare if a customer utilizes social media? Is your business ready for this new PR battle? Image source: Elevate PR. The entire situation was a PR mess.

PR 100
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Which Department Owns Influencer Marketing?

Onalytica B2B

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Where would Influencer Marketing sit if we were to try and create a Venn diagram of job roles and a few product categories? .

PR 244
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Influencer outreach is more PR than marketing or advertising

Biznology

I guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Payola, baby!