Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). While each member may very well follow Ellen DeGeneres on Twitter and Like her on Facebook, they’re probably lurkers in that community. Communities like mine, for example.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? And with 43,571 followers on Twitter and 4,777 friends on Facebook , maybe I am “that guy.” I have tried to create Twitter lists and keep connected, but it’s not easy. I am a man possessed!

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And that’s your fault, man — own up! Let me give you a personal example. When I started in digital, what I did was called new media marketing. I called it defensive SEO then defensive search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Ambal's Amusings

OCTOBER 22, 2009

Website TechEmpower Blog eLearningTech & SoCalCTO Twitter TonyKarrer. Tony Karrer: Browse My Stuff came out of my experience as a blogger. Yet as a blogger, I knew the other good bloggers. I'm learning a lot about aggregation, filtering, long tail SEO. It also is a great vehicle for blogger outreach.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. Back in 2006, most bloggers of any note had zero tech savvy. Solid ground?

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Biznology

SEPTEMBER 10, 2013

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Analyze : how did you do?

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Following up twice after the initial email outreach.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Mark my words.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Moz

APRIL 3, 2019

It also needs to be quality content, free of errors, and not miles long. That’s not an issue from an SEO perspective as long as you no-index your landing pages. Similarly, both Facebook and Twitter have a ‘relevancy score’ that acts as the quality score. Answer the headline entirely, but eliminate the fluff.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. 1) Link Out to Small-Time Bloggers. Well, no more! Let’s move on to….

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Single Grain

JUNE 24, 2021

Long-Form Content. Use long-tail keywords to answer common audience questions. Google Web Stories is an AMP-powered visual format for short, slideshow-type, full-screen content: The story content format is already popular on platforms like Instagram and Facebook, and now Twitter and LinkedIn. 6) Long-Form Content.

SEO 138

SEO Trends Content Marketing SERP 138

Biznology

FEBRUARY 4, 2014

Why would it be any different when it comes to blogger and influencer outreach marketing? The conventional approach in outreach marketing and PR relies on converting just a handful of highly-influential journalists, online writers, and bloggers who have a well-established popularity and readership. 6) What is your goal?

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Biznology

JUNE 4, 2013

Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! , Is Guy Kawasaki Singlehandedly Ruining Twitter? Part I) , and others. Well, I stand by Guy.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80

Single Grain

FEBRUARY 10, 2020

and when and where to publish each piece, thus helping you stay focused on your content marketing goals in the long run. Social media platforms like Twitter and Instagram have popularized the use of the hashtag, which essentially is just words with a pound sign (#) in front of them. Long-Tail Keywords. Inbound Marketing.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

JUNE 10, 2021

41% of bloggers have said that videos are the best content format that gives them strong results from organic search. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. Before long, hundreds of email replies stream in. And it works.

Blogger 80

Blogger Outreach Social Media PR 80

Single Grain

DECEMBER 6, 2019

Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. Content marketing has lower up-front costs and deeper long-term benefits than paid search. Improve Blogger Outreach. 36) Long-Form Content. Click To Tweet.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145