Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. Over the years I’ve worked in personal finance for a variety of media organizations, big and small, established and startup. One of the most important tools in creating that kind of awareness, I’ve learned over the years, is content distribution.

Traffic 87

Traffic Top of Funnel Lead Ranking Paid Search Agency 87

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Valasys

AUGUST 3, 2023

Just like the printing press revolutionized the distribution of information, automating tasks streamlines processes and boosts efficiency. Tools like Ahrefs and Ranktracker can help you keep track of where your backlinks are coming from and their quality, so you know how to improve your link-building strategy.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Brandpoint

JUNE 12, 2019

Distributing your content through the lens of the PESO model is the way to do it — by planning your campaigns this way, you’ll know what you should do first, and how each tactic can work with the rest. The PESO model stands for Paid, Earned, Shared and Owned Media and was coined by Gini Dietrich in the book Spin Sucks.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Hubspot

OCTOBER 2, 2018

Google-hosted sites, including Blogger and Sites pages, are automatically verified. Any page that has few inbound links from other pages is harder for a web crawler to discover. Newer sites have few backlinks (links from other sites) making them less discoverable. It uses rich media content and/or shows up in Google News.

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

Webbiquity

APRIL 16, 2012

What are the best link-building strategies in a post-Panda world? What “red flag” linking practices and other common linking mistakes you should avoid? How can you leverage business relationships and giveaways to quickly build quality backlinks? ” Do You Practice Safe Link Building?

Link Building 100

Link Building SEO Ad Building PageRank 100

Hubspot

FEBRUARY 18, 2011

In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. This evolution has now arrived and part of getting traffic from search engines is now distributing great content through social media channels and building your reach on each network.

Google 28

Google Social Networks Distribution Blogger 28

Contently

AUGUST 2, 2016

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. News and Media, Business and Industry). On the stats page, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Moz

APRIL 3, 2019

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication. Goal: Organic acquisition.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Online Marketing Institute

APRIL 4, 2011

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well. Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Hubspot

JUNE 30, 2010

For the most part, you have to outbound links through Blogger and Media Relations. Influencers Matter - While you can’t really influence your users to create a website or blog and link to you, there are some other niche bloggers who can stumble upon the website and might do concept or product reviews.

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Lead Scoring 28

Moz

DECEMBER 13, 2020

Posted by AnnSmarty How effective is your link building campaign? Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and harder to get. Change your link building mindset.

Link Building 60

Link Building Lead Generation Ad Building Tactics 60

Conductor

DECEMBER 10, 2019

Conductor Searchlight’s visibility reporting functionality is really nice, because for lay people, being able to see ranking and ranking spread and distribution of keywords in a visual way is really helpful. Maybe it’s a social media specialist, and they know things about social media you didn’t know existed.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

WebMarketCentral

FEBRUARY 13, 2008

social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications." Her links are summarized and updated on a periodic basis. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject.

PR 20

PR Web 2.0 Best Practices Blogger 20

Hubspot

OCTOBER 24, 2016

Here are a few great example roundups: 55 SEO Experts Reveal 3 Favorite Link Building Tools. We provide a job distribution and hiring solution for small businesses. Your experts are likely going to be comprised of bloggers, marketers, or perhaps company executives. 80 Productivity Tips From Incredibly Busy Experts.

Peer-to-peer 28

Peer-to-peer Work Management Marketing Management Startups 28

Hubspot

SEPTEMBER 4, 2019

As an SEO strategist specifically focusing on link building at HubSpot, I'm no stranger to the challenge of finding high-quality sources that will link back to your site. In other words, this tactic goes beyond just link building and taps into acquisition and brand awareness potential, too.".

Creativity 101

Creativity Lead Scoring Lead Ranking Domain 101

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. My main business is creating content for others, so my goal for outreach is to promote the content I’m creating (primarily blog posts) for increased traffic, social engagement, and links. We’re able to use this information to put together media and prospect lists we can build upon.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Single Grain

MARCH 9, 2021

Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services. Link acquisition is a primary ranking factor that both B2B and B2C sites need to follow. Step 2: Promote your webinar and podcast extensively via social media and email.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

Hubspot

NOVEMBER 29, 2011

Given that off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword, building authoritative and relevant links into your website from external sites isn't exactly something you should overlook in your SEO strategy. Link-Building Tactics to Boost Off-Page SEO.

Link Building 28

Link Building Tactics SEO Ad Building 28

KoMarketing Associates

FEBRUARY 12, 2014

Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism. who is the audience? where do they spend their time?

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

seo.co

DECEMBER 18, 2020

Link Building Tips for Local SEO. Lower bounce rates, greater content, more active social media profiles, and offsite relationship building all contribute to more brand awareness and better customer relationships, which also help your local and national ranks. Social Media Profiles. Keyword Research for Local SEO.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Moz

DECEMBER 5, 2018

The more often websites that are relevant to your location or industry link to you within their own content, the better your chances of ranking well in Google’s organic and local search engine results. Why linked unstructured citations are growing in importance right now Link building is as old as organic SEO.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms - A.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

nDash

SEPTEMBER 22, 2020

According to a recent study from Orbit Media , this kind of content is quickly becoming the norm for B2B marketers. That study found that the typical blog post is now 1,236 words with 28% of bloggers writing posts that are longer than 1,500 words. It’s not just an SEO strategy—it’s a more general way to build authority for your brand.

Top of Funnel 52

Top of Funnel Marketing & Strategy Content Lead Scoring 52

Single Grain

APRIL 4, 2023

Link building is a complex and tedious SEO activity that requires expertise and time. 41% of SEO experts believe link building is the most challenging part of search engine optimization. Besides being challenging, link building also needs to be done cautiously because Google penalizes unnatural inbound links.

Link Building 59

Link Building Lead Scoring Lead Ranking SEO 59

Webbiquity

JANUARY 6, 2015

In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications.

PR 100

PR Tips Best Practices Press 100

Hinge Marketing

JULY 21, 2022

Social media platforms have made it harder for individuals and businesses to ramp up their visibility. What is owned media? What are the top owned media best practices? What are the top owned media mistakes people make? What are the top tools practitioners need to get the most benefit from owned media? Paid media.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Convince & Convert

OCTOBER 9, 2015

Let’s be honest, link building has got a bad reputation, which can be pretty frustrating if this is your livelihood. The final step—and this is a big one—is to get to work on generating those valuable links back to your content. To do this, you need to reach out to relevant influencers, bloggers, and publishers.

Ad Building 151

Ad Building Stats Content Landing Pages 151

seo.co

FEBRUARY 16, 2023

In any case, here’s a briefer on where this guide is going from here: Social media. Social media is a broad term—as you well know, there are dozens of different social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Why is social media syndication so popular? Influencer marketing.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

seo.co

MARCH 30, 2022

When you publish your first post on a blog with no existing readership, no social media following, and no external ties, links, or support, you’re essentially publishing content in a vacuum. It’s why so many brands take to posting their content through social media channels, showcasing their best work for thousands of people (or more).

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Online Marketing Institute

JANUARY 16, 2013

Here are 26 of my favorite content marketing tools that can help you with everything from generating ideas down to distributing your content: Content Ideas. Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Content Distribution.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hinge Marketing

JULY 6, 2022

As much art as science, SEO can involve a wide range of tactics (such as keyword research, page optimization and link building) to achieve its ultimate goal: delivering a steady stream of high-quality traffic to your website. All that data can be used to inspire blog posts, webinars, speeches, social media posts, infographics and more.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Single Grain

OCTOBER 18, 2019

And yet, in the ever-evolving digital marketing landscape, guest posting remains a trusted technique for marketers and bloggers. 1) Build Relationships in Your Niche. Guest posting will help you build relationships with other relevant bloggers from your niche, which is particularly useful if you're new to the scene.

Paid Content 93

Paid Content Sales Management Blogger Lead Scoring 93

Webbiquity

APRIL 29, 2014

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). Today’s WPO model emphasizes the importance of fusing a solid content strategy with a comprehensive online distribution strategy in order to maximize brand visibility and credibility. email marketing.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

seo.co

DECEMBER 8, 2020

Off-site Authority Building. Social Media Marketing. Just as you’d trust your best friend’s opinion about something more than you’d trust a random stranger’s, links from well-known and highly trusted, authoritative websites count for much more than links from unknown or untrusted websites. Structural On-site SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111