Hubspot

MARCH 25, 2015

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. All bloggers are different.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Webbiquity

DECEMBER 6, 2010

The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. Post on Google Buzz. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else. Twitter : @chrisabraham : 51.5k

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Biznology

NOVEMBER 8, 2012

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Case Study: US Open Marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Content Standard

SEPTEMBER 4, 2015

Marketing teams are beginning to understand the significance of influencers and the power of their reach. As cited by Tomoson , a blogger outreach software, influencer marketing is the fastest growing and most cost-effective channel, and over the next 12 months, 59 percent of marketers plan to increase their influencer marketing budgets.

Ethics 40

Ethics Marketing Budget Creation Planning Advertising Agencies 40

Lenny's Newsletter

SEPTEMBER 5, 2023

The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. We would go to every one of their events, and whoever seemed they had some identity needs, we pitched them. Also, VC introductions and co-building.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

Linkedin 336

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 336

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

OCTOBER 9, 2012

This post will tell you everything you need to know about integrating a community manager into your marketing department. 2) Listens to the Buzz. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter.

Social Media 28

Social Media Communities Work Management Media 28

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. The reality is, there’s never been a level playing field. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All Who influenced you, and why? link] Scott R.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Blogger Outreach.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40