Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Traditionally, customer case studies, PR and analyst relations have filled this role. Post on Google Buzz. Share content (your own and others’). Share this on Bebo. Share this on Facebook.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. His value as an educator and coach and the spotlight he’s shining on the video creation business is lifting all boats, not just his own.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

NOVEMBER 7, 2010

Content marketing is about a brand producing valuable content, and prospects being educated with that content. Business buyers typically seek additional information and resources for information on business products and services. It’s valuable, it works and it’s not going away.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2009

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Ambal's Amusings

OCTOBER 12, 2009

Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

SEPTEMBER 14, 2010

Our job is to educate a marketplace to be objective driven.’What Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. At the end of the day however, does it matter? Im Jay Baer.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. People who have educated, inspire… [link] [link] kelvin lee The Best Advice Has No Shelf Life [link] [link] Jim Weldon The Best Advice Has No Shelf Life: Who Influenced You?All My first PR job was in consumer product goods and one of our clients was a bagel brand.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. But the job of arm twisting and education can’t come from outside. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hubspot

JANUARY 7, 2014

4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. You’ll hear from all sorts of marketing, PR, and sales professionals about their innovations and strategies so you can perfect your own. 16) The Blog Zone - A Community for Bloggers. Are you a blogger?

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Buzz Marketing for Technology

JUNE 27, 2008

  There are a number of awesome bloggers writing on this topic, but I’d like to two women bloggers who have often inspired me — Liz Strauss and Connie Bensen. I wrote an article called “ The 8 Secrets of Online Networking &# for TechSoup.  Invest Time in Your Network.  Establish A Routine. Week 7 Starts.

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Convince & Convert

JUNE 11, 2010

I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media Ad Exchange 126

Hubspot

MAY 18, 2010

The Future Buzz. -- Adam Singer takes a clear approach to social media marketing and SEO topics and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. ProBlogger. -- For those interested in improving their blog, ProBlogger discusses all of the strategies and tactics needed to become a successful blogger.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Hubspot

SEPTEMBER 19, 2016

86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. Fitbit lets health and tech industry experts speak to the quality of their products in the “Buzz” section of their website. Celebrity Social Proof. 5) Jenny Craig.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Online Marketing Institute

JULY 9, 2009

This internal buzz stimulates action. Thought leadership-based lead generation tactics -- such as educational Webinars -- combined with good old fashioned sales outreach must be defined and put in place. Like traditional PR activities (i.e. LinkedIn profiles are updated. Image created by Ryan Schradin.)

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 21, 2010

link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] link] [link] Augure.com WORTH A READ: Develop a social media strategy in 7 steps [link] [link] Riitta Lumme-Tuomala RT @jaybaer: Develop a Social Media Strategy in 7 Steps [link] Interesting and educating. Im Jay Baer.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Buzz Marketing for Technology

JULY 24, 2008

< £ Salon Bloggers & > June 15, 2006. -->. · The Education System. The thoughts expressed herein are strictly those of the blogger. short educational pieces. précis, summaries, reviews and other time-savers. short educational pieces. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 161

Social Media Media Stats Statistics 161

Buzz Marketing for Technology

JULY 22, 2008

· The Education System. The thoughts expressed herein are strictly those of the blogger. short educational pieces. précis, summaries, reviews and other time-savers. - short educational pieces. précis, summaries, reviews and other time-savers. - Politics in Struggling Nations. The Media. ·

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Convince & Convert

MAY 26, 2010

You are definitely an old fogie – educate yourself [link] [link] Kate Brodock 14 Things I Think I Think About Social Media (convince and convert) [link] [link] BTCustomerstreet #my Awesome 14 Things I Think I Think About Social Media – [link] #BTCustomerstreet [link] jaybaer It will. Im Jay Baer.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Buzz Marketing for Technology

JULY 21, 2008

< £ Salon Bloggers & > May 31, 2004. -->. KM Blogger list. The thoughts expressed herein are strictly those of the blogger. short educational pieces. précis, summaries, reviews and other time-savers. short educational pieces. précis, summaries, reviews and other time-savers.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. If your PR firm isn’t ready for you to evolve, gently, politely ignore them. It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. · The Education System. The thoughts expressed herein are strictly those of the blogger. short educational pieces. précis, summaries, reviews and other time-savers. short educational pieces. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. · The Education System. The thoughts expressed herein are strictly those of the blogger. short educational pieces. précis, summaries, reviews and other time-savers. short educational pieces. MADE IN CANADA. trust your instincts. <

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&#

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. You’re likely running educational webinars or speaking at industry conferences. Thanks for the great article.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 8, 2010

link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. A driving force behind the company’s SUBSCRIBERS RULE! Why is this?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

SmartBug Media

MARCH 25, 2019

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—proving to be a valuable resource for any B2B marketer. 4 Things I Learnt as a Blogger Working at an Influencer Marketing Platform. 8 Ways to Increase Organic Traffic.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) classroom , education , gen y , opml , social media.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

MAY 19, 2010

After all, you could make me money, save me time, protect me and educate me with this article. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. But Wait… We Also Want D.I.S. Im Jay Baer.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140