BOP Design

NOVEMBER 14, 2023

B2B companies must pay attention to website factors like page speed (more on that later), paths to conversion, compelling content, purposeful design, and convincing calls to action. This is no longer the case. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Content Lead Scoring 52

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. High-quality, relevant content helps establish your brand voice and authority in your industry. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. What does this mean for B2B marketers?

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! The Blogging Game as We Know It. Your blog should be the center of your content marketing strategy. Alas, that is a topic for another blog post.). What Is Content Syndication?

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

BOP Design

JUNE 13, 2019

How do you know if a piece of content “works”? Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships?

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Top Rank Marketing

JULY 31, 2023

A full-funnel influencer strategy should create a logical progression from influencer-promoted social messages to ungated assets to lead gen forms (or demos) to revenue. A full-funnel influencer strategy should create a logical progression from influencer-promoted social messages to ungated assets to lead gen forms (or demos) to revenue.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Brand Identity Branding 52

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Velocity Partners

JUNE 14, 2023

Gated content. The counterproductivity of gating content Imagine you’re in a hallway, two doorways to either side of you. Especially considering the fact that content creation is, besides media, probably the most expensive, time-consuming, and potentially effective element of marketing. Basketball is a strong-link sport.

Top of Funnel 88

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 88

NetLine

NOVEMBER 4, 2020

Most recently, Paul Mosenson, host of Fix the Convince and Founder of NuSpark Consulting , welcomed David Fortino , NetLine’s newly anointed Chief Strategy Officer to discuss content syndication, how to target the right audiences, and how to determine the best content that drives quality leads. . What is Content Syndication? .

Sales Qualified Leads 52

Sales Qualified Leads Allocation Leads Lead 52

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Read more: B2B content marketing simplified.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. In most cases, it’s a combination of the two. The disconnect between marketing and sales is an age-old story. So, what is sales and marketing alignment? Let’s dive in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

BOP Design

SEPTEMBER 25, 2017

This seems to be the age-old question when it comes to content marketing. There are various schools of thought, with some folks on the side that premium content should never be gated* while others believe that all of it should be gated. The real answer is that a strong content strategy should include a mix of gated and ungated content.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Lead Scoring Lead Ranking 48

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? Joe’s Friend, New York.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

SmartBug Media

SEPTEMBER 14, 2022

In case you missed any of these resources during INBOUND, we’ve compiled a selection of impressive sessions in this article. Consider these three keys to connecting with buyers: Break through with content expectations. Break through with content expectations. Next: How do you appeal to the future buyer? Political polarization.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

Jackie Walts

MARCH 2, 2022

Instead, create content that is compelling enough to get a prospect to want to exchange that needed data. Instead, create content that is compelling enough to get a prospect to want to exchange that needed data. But if the content isn’t worth filling out a form, it doesn’t mean you can’t use it – post it ungated.

Landing Pages 56

Landing Pages Tips Marketing Automation Services Autoresponders 56

Marketing Interactions

NOVEMBER 29, 2021

To gate or not to gate your B2B content? Disruption in the marketplace is constant – in case the last two years haven’t brought that point home. Disruption in the marketplace is constant – in case the last two years haven’t brought that point home. Gating content is done to collect buyer contact information.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Using a content download or ungated piece of media can go a long way with your buyers.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. A video sitemap helps Google find new or changed content. Do Your Research.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Metadata

APRIL 9, 2024

Some of that might be great onboarding and support, but a lot of it can actually be marketing best practices (gates or ungated?), Any time a customer buys your product, they’re looking for specific business outcomes and ROI. But, somehow, customer success is measured on customer retention, not customer outcomes. But let me back up.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. The Way People Learn.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Banner ads provide a visual and highly targeted way to deliver personalized messages and content to specific accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

BOP Design

DECEMBER 11, 2018

How do you decide if your content marketing strategy is effective ? Proper Tracking for B2B Content Marketing. The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. That’s the main question we will be answering in this article.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

SmartBug Media

SEPTEMBER 14, 2022

In case you missed any of these resources during INBOUND, we’ve compiled a selection of impressive sessions in this article. Consider these three keys to connecting with buyers: Break through with content expectations. Break through with content expectations. Next: How do you appeal to the future buyer? Political polarization.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? First, let’s look at some examples.

Lock-In 94

Lock-In Top of Funnel Conversion Marketing Automation Services 94

Hubspot

OCTOBER 26, 2018

Before we cover how you can apply the AIDA model to your own content marketing strategy, let’s go over what it is and why it works. During these four stages, your content will ideally attract attention to your brand, generate interest in your product or service, stimulate a desire for it, and spur action to try or buy it.

AIDA 74

AIDA Funnel Advertising Top of Funnel Act-On 74

Adobe Experience Cloud Blog

JULY 6, 2017

Drip marketing is an automated communication strategy that delivers targeted content to prospective, current, and past customers over a period of time to nurture brand relationships and generate sales. A drip marketing campaign is usually triggered by an action the user takes—filling out a form, downloading content, making a purchase, etc.

Top of Funnel 134

Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Even in the throes of an uncertain economic climate, B2B buyers’ appetite for quality gated content shows no sign of abating.

Trends 299

Trends B2B Thought Leadership B2B Content 299

Ambal's Amusings

MAY 6, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Blog WhitePaperPundit Twitter Jonathan_Kantor. "B2B marketers must leverage their content via social media sites.” He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

Top of Funnel 48

Top of Funnel Content Marketing Lead Scoring Lead Ranking 48

Metadata

SEPTEMBER 28, 2021

In fact, we wrote an entire blog post about it.). You step out of your Uber and glance up at one of those digital billboards on top of a cab. Getting into OOH advertising, Hayden?” the ad reads. “We We can help.”. It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s not that far off, either.). But why the hell not?”.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

In fact, we wrote an entire blog post about it.). You step out of your Uber and glance up at one of those digital billboards on top of a cab. Getting into OOH advertising, Hayden?” the ad reads. “We We can help.”. It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s not that far off, either.). But why the hell not?”.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Unbounce

FEBRUARY 13, 2019

Faster delivery of your content, for one thing. Access is free and ungated, so take a look. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. ” What does AMP mean for marketers? The end of waiting altogether, maybe.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

Content4Demand

DECEMBER 20, 2018

We had so much fun producing this video series with Vidyard GoVideo for the 2018 Holiday Content Marketing Calendar. Content Audits, Personas & Messaging Maps. Brenda Caine, Senior Content Strategist. If you’ve ever tried to start a campaign without first doing a content audit, you’re on Brenda’s Naughty List.

B2B Marketing 46

B2B Marketing B2B Advertising Agencies Peer-to-peer 46