Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. 1. B2B Revenue Leadership. B2B Revenue Leadership. 5. It’s Time to Sell. The Ultimate List of Sales Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product. Are you planning to launch a new business or product online? What Is a Pre-Launch Marketing Strategy?

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 129

Tips Ideal Customer Profiles Work Management Marketing Management 129

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Navigate the Channel

MAY 22, 2023

It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well. Websites have 79% and social media has 80%. Podcasts?

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 71

Analysis Budget Programs Social Media Allocation 71

Onalytica B2B

FEBRUARY 22, 2017

Understanding where you can go wrong is an important first step in knowing what not to do, but in order to really increase your chances of achieving results, it is important to understand exactly how you can put your foot on the accelerator and drive success. Focus initially on the short term wins to demonstrate success to senior management.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting. Here’s an overview of everything we’ll cover along the way: What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. What is a buyer persona? Why are buyer personas important? Create for one person, not for many.

Buyer Personas 139

Buyer Personas Social Media Media Ideal Customer Profiles 139

Marketing Insider Group

AUGUST 30, 2021

So in our rush to obtain leads, drive opportunities, and move the sales needle, it’s easy to forget that we need to address our customers’ emotional needs (fears, hopes, wants, and aspirations). Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. Let me explain.

Paid Search Agency 284

Paid Search Agency B2B Sales Marketing & Strategy CMO 284

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Marketing Insider Group

MAY 11, 2020

Content marketing drives measurable results and ROI over more traditional marketing tactics. Content marketing drives measurable results and ROI over more traditional marketing tactics. Content marketing focuses an organization on telling brand stories that resonate with customers. Because it’s a tool they can use for growth.

Paid Content 161

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 161

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Indeed, both look to foster engagement, build brand affinity, and strengthen brand reputation. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Unleash Possible: A Marketing Playbook that Drives Sales by Samantha Stone. Below are our suggestions for the must-read best marketing books this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 109

Linkedin Paid Content Tips B2B Thought Leadership 109

Hubspot

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Social Media 90

Social Media Ideal Customer Profiles Media Marketing & Strategy 90

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. And that’s what we’re going to show you how to do in this blog post! You’re not alone. But what if there was a better way?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Tomorrow People

OCTOBER 3, 2017

These days pretty much everyone has got the message, and 88% of B2B marketers are using content marketing in their strategies. The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the bandwagon, means that the world is awash with content marketing. Remember 2010? They know your audience.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Best B2B Social Media Strategies. Define goals.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

CMS Development 99

CMS Development Examples Work Management Touchpoints 99

KoMarketing Associates

APRIL 2, 2019

B2B marketing has hit a wall. We already know that the B2B journey is powered by content as prospects want to self-educate. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. Whatever audiences want, they want it now.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Marketing Insider Group

AUGUST 30, 2021

So in our rush to obtain leads, drive opportunities, and move the sales needle, it’s easy to forget that we need to address our customers’ emotional needs (fears, hopes, wants, and aspirations). Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. Let me explain.

Paid Search Agency 168

Paid Search Agency B2B Sales Marketing & Strategy CMO 168

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. The story doesn’t end there though as the data reports that High Growth Firms receive a net positive return on their investment in webinars. The webinar hadn’t even happened yet! And for good reason!

Webinar Metrics 100

Webinar Metrics Education Lead Ranking Sales Qualified Leads 100

Marketing Insider Group

MAY 22, 2023

Write 3 versions of a 200-word follow-up email to send to prospects after a meeting? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. You must start a new conversation to clear dialogue history before introducing a new topic. Give context.

Paid Search Agency 63

Paid Search Agency Work Management Marketing Management Webinar Metrics 63

Valasys

MAY 22, 2020

Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Read more on: How to Assimilate Competitive Benchmarking in Social Media.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Hubspot

JANUARY 17, 2018

B2B Growth Show. Get in the Door: Sales Prospecting Strategies & Tactics. Make It Happen Mondays -- B2B Sales with John Barrows. B2B Growth Show. Hosts: Sweet Fish Media Founder James Carbary and Head of Business Development Jonathan Green. Best Sales Podcasts. The Advanced Selling Podcast. Sales Gravy.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6%

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

SalesIntel

JUNE 9, 2021

Surprisingly, only 17% of the entire B2B buying process is spent meeting with potential clients. Each company has its own set of rules and procedures, and things can get challenging when you are trying to come up with a foolproof plan for closing B2B deals faster. 9 Tips That Will Help You Close More B2B Sales.

B2B Sales 52

B2B Sales Top of Funnel Ideal Customer Profiles Tips 52

Markempa

AUGUST 12, 2021

So in our rush to obtain leads, drive opportunities, and move the sales needle, it’s easy to forget that we need to address our customers’ emotional needs (fears, hopes, wants, and aspirations). Are you using empathy in your marketing? Because marketing isn’t something you do to people; it’s something you do with people. The result?

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Styles and Types of Videos 5. Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Marketing Storytelling 5. Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer).

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139