Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Bluetext

APRIL 15, 2024

As is often the case, the success a CGO will have in extending the growth mission requires breaking down systemic barriers across functional silos, and gaining CXO buy-in. A CMO Council and Deloitte study found half of CMOs successfully assuming a CGO role indicate full alignment with internal champions, notably the CEO.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

Ambal's Amusings

SEPTEMBER 10, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"?

Case Studies 100

Case Studies Case Study Studies Work Management 100

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 80

Marketing Management Vendors Studies Top of Funnel 80

Zoominfo

MARCH 9, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies). Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SmartBrief - Marketing

AUGUST 23, 2023

Whether it’s a brief incident that illustrates your point or a more in-depth case study, ensure your stories are relevant to your message and enhance its understanding. Use hashtags related to your message to increase visibility and attract a broader audience.

PR 52

PR Public Relations Broadcasting Case Study 52

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Case studies.

PR 52

PR Public Relations Content Thought Leadership 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. In some cases, fractional CMOs take on a much larger role within an organization and become responsible for the execution of the marketing strategy. Public relations.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. You can connect with him via LinkedIn and Twitter.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

nDash

JULY 14, 2022

Chances are, you’ve stumbled upon content companies that churn out hastily written, high-volume social media and blog posts. We know the internet offers key channels for sharing case studies, public information, and event announcements. Racial equity, gender equity, human resources (HR), and public relations.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Champion Communications

JULY 24, 2023

Check out our recent rebranding case study with SoftwareOne here. Barbie’s PR team understood the significance of cultivating an engaged online community through social media platforms – for businesses looking to expand their social media presence, LinkedIn is the key to success.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hinge Marketing

MARCH 11, 2021

Hinge Research Institute’s annual High Growth Study research tells us that one of the best pivots that marketers and others can make is to leverage research more (at least quarterly). By using “Research as Content,” you can take that one research study and repurpose its content dozens of different ways throughout the year.

Marketing Budget 96

Marketing Budget Research Lead Scoring Lead Ranking 96

Zoominfo

OCTOBER 5, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies). Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Salesforce Marketing Cloud

MAY 5, 2022

It’s a big, coordinated effort with product, sales, marketing, public relations, analyst relations, and events teams. Demo videos, blogs, emails, and small events can all work together to explain the answer. We focus on use cases: how are customers adopting the product? And that eventually results in more sales.

Product 98

Product Work Management Case Studies Marketing Management 98

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 94

Marketing Budget Studies Peer-to-peer Work Management 94

Sage Marketing

FEBRUARY 10, 2024

In this blog, we’ll walk you through the pros and cons of both options so that, by the end, you will be equipped to make the best decision for your business. Proven success rates : A successful marketing agency will have a slew of case studies with companies in your same industry, proof that they can help you achieve your marketing KPIs.

Startups 52

Startups CMO Work Management Marketing Management 52

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. Our templates are designed for a wide range of use cases and are fully customizable. You don’t have to make your content all about the launch. Let’s go over some.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. When it comes to case study stories, some reporters only want to talk to the customer while others are okay talking to the vendor.

PR 98

PR Media Case Studies Vendors 98

Biznology

JULY 10, 2013

Chris Abraham goes through a real case study for Mizuno Running. Maximize coverage in blog posts and social media shares. Chris shows: How to identify the right people to engage. The best way to engage. What to say and how to message them. How to ask for what you need in a compelling (not annoying) way.

Blogger 80

Blogger Outreach PR Public Relations 80

Sword and the Script | B2B

MAY 9, 2023

Presenting new content with a case study or a demonstration increased likelihood of use by roughly 30% over basic information alone.” The study put it this way: “Participants who were asked what they might lose by not using the collateral were significantly more likely to use the content than if they were asked what they might gain.”

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Convince & Convert

MAY 5, 2010

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). John & Partners , a full-service advertising and public relations firm, based in Jacksonville.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

FEBRUARY 22, 2017

Because so much of social was about writing, it felt operationally similar to blogging, email, and related disciplines, most of which were (and still are) executed by in-house personnel. A recent study from Vidyard found that businesses are now creating an average of 18 videos per month (including social video). Do you agree?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

nDash

SEPTEMBER 7, 2021

Tina Stokes , a brand strategist and copywriter, has significant experience writing press releases, print materials, blogs, and even radio ads for healthcare and pharmaceutical clients. Send Victor a message for email campaigns, case studies, or website copy. Hire Tina for anything from sales collateral to technical whitepapers.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

nDash

JUNE 15, 2022

nDash makes it easy to find writers who specialize in certain formats — like case studies or blog posts — as well as find writers who have a deep understanding of relevant topics,” said Erika. For Erika, the biggest benefit of nDash has been her ability to access high-quality writing professionals easily.

Content 52

Content Paid Search Agency Public Relations High Quality Lead 52

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Search an applicable phrase on Google and look at the results for related searches.

Media 122

Media PR Paid Search Agency Distribution 122

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Ethics 93

Ethics Customer Surveys B2B Thought Leadership Media 93

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you send via email? How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Martech

NOVEMBER 29, 2021

Samples – Always ask for link samples and link-building case studies. A writer announces that she’s writing a blog post for an extremely well-known SaaS company all about marketing She asks the group if they have any sources which might make a good fit for her article. 2) Outreach platform. Link-building services to avoid.

Link Building 114

Link Building Work Management Marketing Management Service 114