Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. This not only streamlines workflows but also enhances content quality.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Marketing Insider Group

JANUARY 25, 2021

It has a critical role in SERPs (search engine results pages). SEO optimization is not solely for blogging or website pages. Pre-COVID, a benefit may have been to meet in-person with the agency, but that’s not happening right now. In selecting an SEO agency, review their content marketing efforts—blogs, eBooks, videos, etc.—and

Paid Search Agency 334

Paid Search Agency Advertising Agencies Ad Agencies SEO 334

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Does using AI content violate Google’s helpful content guidelines? You can read this Search Engine Land blog to know whether AI has bettered or worsened SEO.

Generation 99

Generation Psychographics Content User-Generated Content 99

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 73

Marketing & Strategy Lead Ranking Domain Lead Scoring 73

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Zoominfo

FEBRUARY 25, 2021

As a business methodology, it is the process of attracting customers by creating and distributing relevant content and valuable experiences personalized to their specific needs. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog. SEO’s best friend: the blog post.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Brightedge

MARCH 31, 2022

More technical blogs like SEO by the Sea are also worth keeping up to date with. Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. Google Search Guidelines are easily accessed on the web.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Animalz blog

MAY 2, 2023

That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages). As we’ve written before: “Why bother with strategy when you can create hundreds of blog posts at a time? Companies will be less discerning and more willing to tackle any keyword with a passing relevance to their product.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Zoominfo

FEBRUARY 25, 2021

As a business methodology, it is the process of attracting customers by creating and distributing relevant content and valuable experiences personalized to their specific needs. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog SEO’s best friend: the blog post.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Brightedge

NOVEMBER 5, 2020

Some of the most commonly used entity types include CreativeWork, Book, Movie, TVSeries, Person, Place, Restaurant and more. Article/BlogPosting: For as many blogs as there are on the internet, blog markup is underutilized. Google structured data guidelines. Be sure to become familiar with and follow Google’s guidelines.

FAQ 53

FAQ Guidelines SERP SEO 53

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. Thankfully, TikTok shares their guidelines for what they use to recommend content. For example, blogging is a big part of ranking in Google Search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. When you publish any piece of content—whether it be a blog, webpage, or pillar page—it should clearly cover a specific topic in-depth, be well-written, and above all else, provide value to the reader.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

MARCH 11, 2020

For example, Google says : "In some instances, we may also personalize your results using information about your recent Search activity. After deciphering a user's search intent and contextual data, Google looks to prioritize results in SERPs that closely match what the user is looking for. How to Write SEO-Friendly Blog Posts.

SEO 108

SEO Marketing & Strategy Phishing Intent 108

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. Did you know that the average person types at 41 words per minute (WPM) , but the average person speaks at about 150 WPM ? Create an outline for the blog. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

Brightedge

JUNE 16, 2022

The number of website-specific FAQs on SERPS also seems to have increased. On a slightly more somber note, the CEO and founder of Yandex, Arkady Volozh, has resigned after the EU enforced personal sanctions as part of its response to the Russia-Ukraine war. Both of these developments present opportunities for traffic gains.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Brightedge

JUNE 16, 2022

The number of website-specific FAQs on SERPS also seems to have increased. On a slightly more somber note, the CEO and founder of Yandex, Arkady Volozh, has resigned after the EU enforced personal sanctions as part of its response to the Russia-Ukraine war. Both of these developments present opportunities for traffic gains.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

ClearVoice

SEPTEMBER 5, 2022

The same rings true for the latest “helpful content update,” which is a part of Google’s ongoing effort to bring more “content by people, for people” into search engine results pages (SERPs). Your content should contain information based on your personal expertise, experience, and knowledge—not repackaged information from other websites.

Google 52

Google Lead Scoring Lead Ranking De-duplication 52

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. The better understanding you have of your persona and their pain-points, the more tailored and personalized your pieces of content would be.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Search intent is the new demographics, so it only made sense to get up close and personal with it. Spot inspiration on the SERPs Two straight-from-the-SERP resources that we love for keyword research are the “People also ask” box and related searches.

Keywords 60

Keywords Intent SERP Ad Building 60

KoMarketing Associates

JULY 28, 2016

It has evolved into a complex strategy that involves research, analysis, and testing as each website requires a personalized approach. Instead, it is a mixture of optimizing and amplifying new and old content that meets consumer needs to enhance brand awareness, and capture social signals and links to rank higher in SERPs.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. If you’re catching public transport, be honest: Do you read blogs or watch the videos that pop up in your feed? Personally, I love AI. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

JULY 26, 2018

The core of the job is to rate the relevance of search results based on a user’s search query and, to assign a rating, Google raters must strictly follow the instructions provided in a document known as General Guidelines. However, those guidelines were not created for that purpose -- they’re too broad and not actionable for marketers.

Intent 53

Intent Google SERP Marketing & Strategy 53

Adobe Experience Cloud Blog

MARCH 9, 2020

Guest posting can be helpful for marketing leaders because it allows you to grow your own personal audience, but in turn, helps grow the audience of the brand of your business. To increase your website’s crawl budget, boost the quantity of excellent content, and align with Google’s Quality Guidelines. How to Increase Crawl Budget.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Additionally, you might use social media to showcase your brand’s personality and hear directly from your customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Moz

OCTOBER 18, 2020

If you’re using accurate rank tracking and see that you rank #5 for a popular keyword in your target market BUT three of the listings above you are violating Google My Business guidelines , getting those listings updated or removed (depending on the violation) would move you up three spots. are local search ranking factors.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. But let’s be honest: at this point, that really just means Google.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Valasys

APRIL 19, 2023

In this blog post, we’ll explore 7 sales-qualified leads tactics you must know in 2023. However, if that person uses the software extensively, interacts with your customer support team, and provides information about their company’s needs and budget, they would likely be considered an SQL. for every dollar spent.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

EMagine B2B Blog

APRIL 29, 2019

While this blog post doesn’t cover everything, it does focus on content creation and the proper SEO techniques to implement when creating and publishing content. Now that you have an idea of what you want to write about, check your site and make sure there isn’t a blog post or page already written about the same topic.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Hubspot

JANUARY 9, 2020

In this blog post, I'll explain what Google Discover is, why marketers need to know about it, and how you can increase the chances of your content getting highlighted on the platform. Engaging online content is getting more visual, personalized, and mobile-optimized. Follow Google News guidelines.

Google 76

Google Paid Search Agency Mobile Marketing Marketing & Strategy 76

Outbrain

MARCH 8, 2021

Google added the “About this result” feature to the SERP: This allows users to learn about the source of the result they wish to click on. 12 new manual-actions (penalties) related to Google News and Google Discover have been added to the help center : Most of these are centered on content that violates guidelines. Google Discover.

SEO 34

SEO Trends SERP Lead Scoring 34

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. The next example is for the term “SERP”, which is highly informational and likely only carried out to learn what the acronym stands for. It was ranking at position 6.6 Lesson learned.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Pearl Digital Marketing

NOVEMBER 7, 2019

Back in 2015, Google’s Search Quality Evaluator Guidelines gave us a rare glimpse into what makes the search engine’s algorithms tick. What Do the Search Quality Evaluator Guidelines Say About YMYL? It cannot be stressed enough that YMYL blog post and article content is high stakes. And what’s the flip side of this?

Guidelines 70

Guidelines Terms and Conditions Google User-Generated Content 70

Directive Agency

DECEMBER 11, 2018

More than 95% of B2B companies have used LinkedIn in their marketing strategies, according to Content Marketing Institute. LinkedIn’s Marketing Solutions Blog states that 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions. Stay within brand guidelines and brand identity.

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Content Marketing Institute

OCTOBER 11, 2018

To compete on this noisy (literally) landscape, content marketers may need to follow a few SEO guidelines that relate to the informational needs and behaviors of spoken-word searchers. For example, as a blog post by U.K.-based Read: How Personalizing Voice Skills Can Give Your Brand a Digital Boost. #technology Click To Tweet.

Activities 101

Activities Marketing AI Enterprise Management Paid Search Agency 101

seo.co

MARCH 11, 2021

Google states : Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. Links from Private Blogging Networks (PBNs). Google has been penalizing and deindexing PBNs since 2014.

Google 64

Google PageRank CAN-SPAM Domain 64