ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It will take time.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. We'd discovered over years of consulting to Sales and Marketing VPs that most firm's CRM systems were not really functional.

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

The Mx Group

NOVEMBER 17, 2017

News & Events. Sales Empowerment. Demand Gen and Lead Management. Sales and Marketing Alignment. If you’d benefit from aligning your sales and marketing against a list of specific companies rather than a profile of companies, then it could be an effective tactic for you. Marketing Expertise. Contact Us.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Lead Liaison

JULY 9, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. MARKETING/EVENTS: GAMIFICATION IMPROVEMENTS & UPDATES. Game experiences integrate natively with the Captello app, taking full advantage of all of Captello’s robust lead management solutions.

Lead Liaison 62

Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Director – the upper-level manager whose primary interest is achieving goals set by the executive and proving the value of their department.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Director – the upper-level manager whose primary interest is achieving goals set by the executive and proving the value of their department.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

InsightSquared

MAY 21, 2019

BOSTON – May 21, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, is bringing more than 500 sales, marketing, and operations practitioners, along with the sales and marketing leaders they advise, to Ramp 2019 on Thursday, June 13 – Friday, June 14, 2019, at the Revere Hotel in Boston.

Peer-to-peer 31

Peer-to-peer Salesforce.com DemandBase Marketing Attribution 31

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. We’re ending our dependency on eBooks.”

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. .

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Pricing: contact vendor.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

LeadSloth

NOVEMBER 16, 2010

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Also, lead source can give valuable clues to the desired length of the nurturing process. Database Segmentation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Vidyard

MARCH 3, 2014

Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. Here at Vidyard we use video for nurturing campaigns all the time and I’ve got a terrific example to share with you about how just one event-marketing video made a huge impact for us just before Dreamforce.

CRM 52

CRM Top of Funnel Video Marketing Salesforce.com 52

LeadSloth

OCTOBER 20, 2010

The big news of this event is the launch of Eloqua 10. Revenue Performance Management (RPM). The bigger story at the event was the introduction of Revenue Performance Management. In short, it is about understanding how marketing and sales drive revenue. Eloqua has more information about this in a blog post.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Allocadia

MARCH 12, 2020

Today’s marketers need flexibility in order to pivot programs when faced with the cancelation of all in-person events. With global economies bracing for a recession, marketers need to be agile so they can effectively manage their spend to continue driving business impact. . Step one is always go back to your plan.

Planning 59

Planning Resource Management Budget Programs Salesforce.com 59

Adobe Experience Cloud Blog

MAY 1, 2011

by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. When we sat down for the dinner and the more formal part of the evening, our SVP of Sales, Bill Binch, got up to say a few words.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

ViewPoint

FEBRUARY 23, 2018

Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

InsightSquared

JUNE 13, 2019

InsightSquared Announces New Solutions that Equip Revenue Operations with End-to-end Platform Capabilities for Marketing, Sales Forecasting, and Customer Success. Ramp is bringing together more than 500 sales, marketing, and revenue operations practitioners, along with the leaders they advise.

Marketing Management 48

Marketing Management Forecasting Marketing Attribution Paid Search Agency 48

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. The vendor expects to survive at such low prices by minimizing sales and support costs, allowing almost total self-service in both areas.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Project management is especially powerful. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

DECEMBER 7, 2010

The keynote at this year’s Dreamforce event was bigger and better than any before. Salesforce.com consumes 90% less energy than traditional software. The highlights: Sales Cloud- discussed Market Leadership, customer success and product innovation. It just ended minutes ago, and it was #awesome. Dell’s new Boomi acquision.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In this podcast, Ill tell you her secret.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

InsightSquared

JUNE 5, 2019

The company is bringing more than 500 sales, marketing, and operations practitioners, along with the sales and marketing leaders they advise, together for the revenue operations event of the year. SiriusDecisions is the Premium Sponsor of the event. WHAT: InsightSquared ‘19 Certification at Ramp 2019. 5:00 p.m. “Our

Training 27

Training Marketing Attribution Marketing Management Salesforce.com 27

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Account Management. Case Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. Maybe you got their card while cold calling, briefly met them at an event, or even just got their name off a list. Create a blog, send them videos, interact on social media. Not at all.

Marketing Prospects 50

Marketing Prospects Contact Marketing Lead Liaison Marketing Automation Services 50

Customer Experience Matrix

FEBRUARY 9, 2012

Marketing automation gurus have long argued that companies need to define their processes in advance of deploying a new system. The case was made yet again this week in an excellent blog post by Joby Blume, describing his former company’s struggles with marketing automation. (Be Be sure to read the comments).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Allocadia

JUNE 17, 2019

This shows how Marketing Performance Management software is part of their core technology stack, along with CRM, Marketing Automation, and other “must have” systems. Microsoft does an excellent job prioritizing planning and measurement, which are key pillars within Marketing Performance Management. Think beyond just marketing.

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

Vidyard

OCTOBER 7, 2013

After successfully hosting marketers at our Kitchener headquarters in June, our team was really pumped to take our Space Camp event on the road to Toronto. You can look to B2B companies like Salesforce.com, or B2C like Red Bull, to see how leading-edge video marketers are creating an increasingly immersive customer experience.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. 1) Reserve a Room at the Event. Trade shows and other events are very noisy. At any given event, there is always plenty of commotion.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Smashmouth Marketing

JUNE 25, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. Does it work?

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

markempa

JULY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Smashmouth Marketing

JUNE 24, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. Does it work?

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. Does it work?

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100