Webbiquity

FEBRUARY 7, 2023

Adding data to support your story can add credibility and depth to your message, making it more persuasive. Adding data to your story can break up the text and add visual interest, which can help hold your audience’s attention for a longer duration. A content funnel is one way to understand your audience’s knowledge level.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Contently

DECEMBER 6, 2022

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). In first-touch attribution, the ad gets the credit for the sale.

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Case Study: CPG Brand targeting Millennial Moms. Changes in the CPG Industry.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal of your webinar is to generate leads and get them into your sales funnel. PRO TIP: Entice prospects with a simple intro video. How Do I Create a Sales Webinar?

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). Google Ads smart bidding. Google Analytics.

Paid Search Agency 116

Paid Search Agency Marketing Attribution Top of Funnel Companies 116

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. How many blogs should you write a month? However, research on blog frequency suggests that the magic number is 11. Blog writing services are a smart option (more on outsourcing later).

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website? Contents 1.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Case Study: CPG Brand targeting Millennial Moms. Changes in the CPG Industry.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Case Study: CPG Brand targeting Millennial Moms. Changes in the CPG Industry.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Zoominfo

MARCH 9, 2021

While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. pricing page, case studies).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Many organizations see content marketing as a way to attract prospects at the very top of the marketing funnel – the awareness stage.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Scoop.it

JULY 5, 2022

Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Aim to also align your content to the different stages of the sales funnel. One of her most-watched YouTube videos, and generally a topic she is known for on the web, is her capsule wardrobe. Know Your Audience.

Rules 103

Rules Top of Funnel Content Marketing Tips 103

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Many media platforms provide brand lift studies. Ask your representative or customer support for guidance.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Marketing Insider Group

APRIL 6, 2021

We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel. Another way to look at the customer journey is as a flywheel instead of a funnel. Funnels can lose momentum. Blogging is one of the best ways to show up for your audience consistently.

Top of Funnel 335

Top of Funnel Work Management Marketing Management Content Marketing 335

Vidyard

OCTOBER 18, 2018

Advertisers now film snackable, six-second versions of their 15- or 30-second ads in an attempt to capture viewers’ fleeting attention. Earlier this year, Vidyard undertook a study of our B2B video customers looking at approximately 600 businesses and more than 250,000 videos in a 12-month period. Six seconds.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. B2B organizations must also consider how content pieces fit different sales funnel stages. For example, create and optimize top-of-the-funnel content for a wider audience. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. Video is shared 1,200% more than links and text combined.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. Here are seven essential elements you need to consider: Establish a lead capture system : Without a strategic lead capture plan, it can be difficult to guide prospects into your sales funnel.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 100

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 100

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Contently

MAY 26, 2020

After all, if our search ads work that way, shouldn’t content work that way too? The best place to start is at the upper half of the funnel, where you can map how your audience turns into sales-ready leads. It’s a great way to grow the top of your content marketing funnel. The 3 stages of content ROI.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Lead magnets are how Social Media Examiner added over 250,000 subscribers to their list in just one month, and how Nick Gray grew his list by 600%.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website? Contents 1.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Magisto

SEPTEMBER 7, 2018

I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” So let’s clarify with some video marketing tips below. 1) Generate Leads By Adding A Video To Your Landing Page. Adding a video to your landing page can increase conversions by 80%!

Top of Funnel 68

Top of Funnel Video Marketing Lead Scoring Lead Ranking 68

Magisto

SEPTEMBER 7, 2018

I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” So let’s clarify with some video marketing tips below. 1) Generate Leads By Adding A Video To Your Landing Page. Adding a video to your landing page can increase conversions by 80%!

Top of Funnel 67

Top of Funnel Video Marketing Lead Scoring Lead Ranking 67

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 77

Marketing Management Vendors Studies Top of Funnel 77

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Take transcript snippets and write blogs around the topic. Slice up audio and/or video sections and turn them into short-form videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Read more below to discover top full-funnel marketing strategies. Full Funnel Marketing Strategies: What Does It Entail? Full Funnel Marketing Strategies for Your Startup.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report. Total User-Generated vs. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

SmarkLabs

JUNE 13, 2022

The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel. Read more on how to Optimize Your Sales Funnel by Aligning it with the Buyer’s Journey. Set your goals further up the funnel until you get to website traffic. Sales Qualified Lead ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76