Adobe Experience Cloud Blog

APRIL 8, 2015

Come hear Phil Fernandez, Chairman & CEO of Marketo unveil a bold vision for the future in this Marketing First world. The keynotes always leave the marketing nation buzzing with energy, excitement, and ideas—so don’t miss your chance to hear them. Get the “Know How”—Build Your Marketing Skills.

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Marketo B2B Thought Leadership Advertising Agencies Thought Leadership 48

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

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Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. Event Marketing'

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Marketo Conference Thought Leadership Vendors 48

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective.

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Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Theme: We created a really strong theme to generate a buzz.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! Marketing Transforms.

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Top of Funnel Marketo B2B Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

OCTOBER 6, 2014

Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. Now you might be asking yourself how do I really make event sponsorship hum ?

Budget Programs 48

Budget Programs Outreach Advertising Agencies Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012. Register now. (We

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Salesforce.com Marketo Buzz Conference 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events. This will keep the event top-of-mind for registrants. Base measurement around proving marketing ROI.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

OCTOBER 26, 2011

They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. Event-specific signage and an entire on-site team drove buzz and awareness. Video Marketing. Think about your last trade show or live seminar.

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PR Salesforce.com Multi-Channel Planning 48

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

If you need some help, check out our brand new Sample Social Media for Events Template. That way you can go into your event fully prepared. At Marketo, we use Live Tweeting as a large part of our event strategy. Take a look at an example from a recent webinar that we did here at Marketo. After an Event.

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Twitter Marketo Webinar Metrics Sample 48

Adobe Experience Cloud Blog

AUGUST 15, 2011

What have you done to promote your presence at the event? Think of ways to create a buzz. This can be in the form of social media (tweeting from the show floor); booth swag and other giveaways; or launching a new product, service or feature at the event.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Marketo’s branded hashtag trending on Twitter.

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Social Media Media Marketo Thought Leadership 124

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

Red Bull mastered this method by starting a dedicated music blog on its website that covers concerts and festivals sponsored by the brand. Engaging with promoters and fellow event professionals is an opportunity to network and learn from others. Get involved on social media before and during the event. Use instant feedback.

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Activities Brand Identity Branding Ideal Customer Profiles 132

Lead Liaison

MARCH 1, 2019

Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!™ It supports all types of events; even those without badges. This was the first time the company showcased it live.

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Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MAY 8, 2013

It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time. Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.

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Promotion Marketo Content Buzz 48

Vidyard

SEPTEMBER 14, 2021

Top Sales Blogs 4.1 The Make It Happen Blog 4.7 Sandler Training Blog 4.8 How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Sales Hacker 3.2

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Blog Videos on Websites 3.5.1 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Promoting an Event or Webinar 2.9 Sharing a Content Asset, Article, or Blog Post 2.10 Top Sales Blogs 4.1 The Make It Happen Blog 4.7 Sandler Training Blog 4.8 How to Create a Snapchat Marketing Strategy 3.1

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Sales Management Top of Funnel Video Marketing Paid Content 65