Content Standard

MARCH 17, 2016

Not the sort that ends up in your spam box, but the physical stuff that we watched out parents throw out on a daily basis growing up, and then began to ourselves when we got our own places. But instead, Kleon has decided to use his newsletter as a way of sharing creative inspiration and news that he personally finds interesting.

Newsletter 40

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 40

Content Marketing Institute

JUNE 28, 2018

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Some let us know how so-and-so brand can help you, as a marketer, ensure GDPR compliance, avoid fines, and make millions of dollars using their tools.

Privacy Policies 93

Privacy Policies Opt-out Opt-in Phishing 93

SendX

FEBRUARY 22, 2019

So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses. Let’s dive right in.

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

Lake One

JUNE 6, 2023

What happens to people, relationships, and our sense of connection? As we move through another cycle of uncertainty post-pandemic, how can companies account for the Crisis of Disconnection and develop B2B marketing strategies to win in the midst of it? Come up with a drop-dead date that you can stick to for project completion.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

nDash

JULY 30, 2020

That as long as we create something interesting and relevant to our target audiences, that we’ll be rewarded with marketing results. But that doesn’t mean our content marketing strategies are doomed to fail. What can you do to set yourself up for an easier content promotion process? Long story short? Or pillar content.

Paid Content 52

Paid Content Promotion B2B Content 52

DealSignal

DECEMBER 27, 2021

B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. Two major goals among many B2B email marketers are: 1) building out your database of marketing qualified leads and 2) generating high quality leads for their sales team. Send emails in batches.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Hubspot

MAY 13, 2013

I''m certainly not going to complain about our industry''s growth, but I wonder, are companies adopting automation the right way ? Perhaps the belief that marketing automation just encourages bad behavior more than it creates lovable marketing , or that it''s simply a more efficient spamming engine, is a telling sign.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. Small biz, big results You don’t need a big budget or a team of marketers to find more leads, grow your engagement, and earn more revenue. See how the right technology can pay off for your small business.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Heinz Marketing

FEBRUARY 22, 2023

This is not just a marketing operations problem—your whole demand generation team is responsible for ensuring your emails are delivered. To get started, pull your deliverability and open rates for your various email types – newsletters, nurtures, promotions, etc., so that you can understand where you are today.

Deliverability 96

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 96

The Customer

AUGUST 30, 2019

How would you rate our customer service? Brand emails can be controversial. As someone on Twitter put it last summer, “glossier needs to cool it w the spam. You’re allowed to legally spam people in America,” Brad Goodfriend, director of marketing at the furniture store France and Son told me. Brands send emails.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Vidyard

SEPTEMBER 18, 2019

Video in email captures people’s imagination in a way that text just can’t— especially in B2B , where buyers want to see interesting things, but all too often, don’t. Increase opens: The word “Video” can increase opens 19%. Increase clicks: Video thumbnails can increase clicks 50%.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

We made a video version of this blog so you can do precisely that! There are a few simple things you can do to ensure your messages land successfully. What Kinds of Emails Can You Put Videos In? Get the Sales Team Using Video 7.9 Embed Videos in Your Team’s Email Signatures 7.10 Newsletters? You betcha.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Single Grain

JULY 28, 2020

With so many popular email marketing tools vying for your business, it can be hard to choose one. For example, AWeber can create AI-generated emails for you and make auto-newsletters using content from your company blog. Now that we’ve given you our top picks, let’s get into the reviews. Best for E-commerce: Drip.

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Management 90

DealSignal

FEBRUARY 26, 2024

B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. Bounce Rate : A bounced email is one that couldn’t be delivered, which could be related to server or spam issues. And once you’ve been dinged, it can be difficult to climb back up.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Hubspot

FEBRUARY 2, 2015

People opt in by signing up for newsletters and downloading premium content. Or, maybe they had a bad day and spent their lunch break un-friending people andunsubscribing to email blasts. Thanks to the CAN-SPAM Act, we know that we have to give people a way out. Download our Email Marketing Guide to learn more.

Effectiveness 28

Effectiveness Opt-out Opt-in Click Rate 28

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. I’ll show you some strategies and tactics you can use to skyrocket your response rates.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

seo.co

DECEMBER 8, 2020

That’s why I wrote this eBook; business owners deserve an easy-to-read, simplified breakdown of organic online marketing with clear tactics they can implement on their own. SEO makes your website visible to potential customers so that you can make sales. Most importantly, it’s entirely reliant on user experience.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

DECEMBER 6, 2019

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. The robots can read license plates, report suspicious activity, and collect data to report to their owners.” Digital Darwinism does not discriminate. Every business is threatened.”.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Hubspot

FEBRUARY 11, 2013

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28