Event Marketing and Marketo - B2B Marketing Zone

4 hybrid event best practices to increase audience engagement

SpotMe Blog

JULY 21, 2022

In that case, there are powerful hybrid event best practices that will boost engagement and help your participants get the most out of the experience. #1: 1: Expand your meeting with an event platform that powers up pre-event engagement. Enterprise-grade privacy and security that follow GDPR and other regulations.

Practices

Practices Enterprise Management Best Practices Webinar Metrics

How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing

Event Marketing ROI Lead Ranking Planning

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing

Event Marketing Video Marketing Allocation Planning

The 22 Best Virtual Event Platforms

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Cutting Edge Virtual Event Platforms.

Enterprise Management

Enterprise Management Work Management Marketing Management Webinar Metrics

[Infographic] The Marketo(er’s) Guide to SXSW

Adobe Experience Cloud Blog

MARCH 11, 2015

This year, Marketo is going big. We have taken over Austin’s hip Vulcan Gas Company on East 6th St and created the Engagement Lounge , where we will be helping marketers master the art and science of digital marketing. And to learn more about what Marketo has in store for SXSW check out our microsite. . <a

Marketo

Marketo B2B Thought Leadership Microsite Thought Leadership

Why We’ve Lost the Ability to Humanize the Customer Experience

Oktopost

AUGUST 10, 2022

He reminds us why the role of Customer Marketing is critical and how the great divide between demand generation and driving revenue growth from existing customers proves the SaaS model to be problematic. The success behind Marketo’s Marketing Nation and what brands must remember about their customers. Meet Kevin.

B2B Thought Leadership

B2B Thought Leadership Transparency Thought Leadership Marketo

Audience Segmentation with Predictive Audiences | AI for All

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Maximizing Registrations and Attendance for Events. Audience segmentation. And, voila! Minimizing Opt-Outs.

Marketing AI

Marketing AI Segmentation Marketo B2B Thought Leadership

Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link]. Visit us at Booth 817 or visit [link].

Marketo

Marketo Marketing Management Event Marketing Software

MarTech’s ABM experts to follow

Martech

AUGUST 9, 2023

followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. Before that, he founded Demandbase and practically invented the ABM technology category. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K That’s plenty, but far from all.

Account Based Marketing

Account Based Marketing ABM DemandBase Marketing Analytics Tools

Discover All the Reasons to Attend Adobe Summit 2021

Adobe Experience Cloud Blog

APRIL 6, 2021

The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

Thought Leadership

Thought Leadership Marketo Communities Advertising Agencies

The Ultimate Social Media Event Marketing Checklist [Infographic]

Adobe Experience Cloud Blog

JANUARY 30, 2013

No need to take notes, this one is pulled directly from our Definitive Guide to Event Marketing. Embed The Sample Social Plan for Events on your website: The Ultimate Social Media Event Marketing Checklist [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Social Media

Social Media Event Marketing Social Marketing Planning

The Ultimate Social Media Event Marketing Checklist [Infographic]

Adobe Experience Cloud Blog

JANUARY 30, 2013

No need to take notes, this one is pulled directly from our Definitive Guide to Event Marketing. Embed The Sample Social Plan for Events on your website: The Ultimate Social Media Event Marketing Checklist [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Social Media

Social Media Event Marketing Social Marketing Planning

Your Top Event Marketing Questions Answered

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing

Event Marketing Planning Work Management Marketing Management

What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). Last week, we gave you a Mad Libs-inspired recipe for the best Summit ever. This week, we’ve pulled together our own list of absolutely, positively, do-or-die, can’t miss events at Summit.

Marketo

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads

An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads

Adobe Experience Cloud Blog

FEBRUARY 11, 2014

Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. As an exhibitor, our event plan was months in the making. The car giveaway was a successful piece of event marketing because it did what our team expected — it helped create a fun draw at an event. click here.

Marketo

Marketo Sales Qualified Leads Multi-Channel Lead

4 Signs Your Experiential Marketing Lacks Purpose

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency

Paid Search Agency Marketing & Strategy Impressions Thought Leadership

Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020

Adobe Experience Cloud Blog

JUNE 2, 2020

Taking an outside-in approach to your content and your event will have your boss’ boss singing your praise. Your customers are the best voice of your company. When you have customers speaking at your event, they are giving a personal endorsement of your platform, brand, and offerings.

Marketing & Strategy

Marketing & Strategy Content Thought Leadership Marketo

Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Budget Programs

Budget Programs Work Management Paid Search Agency Top of Funnel

4 Reasons Why You Can’t Miss Marketing Nation Online

Adobe Experience Cloud Blog

AUGUST 30, 2016

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. Well, there is!

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Marketo Trade Show

3 Mistakes Field Marketers Make (And, How to Avoid Them)

Adobe Experience Cloud Blog

MAY 16, 2017

Here at Marketo, our field marketing is responsible for the creation and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. One of our account executives here at Marketo loves this so much he even made the main character his profile picture on Slack!

Multi-Touch Attribution

Multi-Touch Attribution Advertising Agencies Marketo Thought Leadership

The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. This is the time where you can discuss what you want to get out of the event.

Event Marketing

Event Marketing Planning Marketing Budget Creation Trade Show

5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. Tickets for next year’s event.

Digital Asset Management

Digital Asset Management Buzz Peer-to-peer Top of Funnel

Discover All the Reasons to Attend Adobe Summit 2021

Adobe Experience Cloud Blog

APRIL 6, 2021

The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

Thought Leadership

Thought Leadership Marketo Communities Advertising Agencies

Lead Sourcing: Do you know where your leads came from?

Heinz Marketing

APRIL 24, 2020

By implementing a consistent process for entering and tracking lead sources, you can begin to measure the value of marketing campaigns and initiatives tied directly to revenue and ROI. Say you had a whitepaper called “How to get the most from Event Marketing”. To guarantee it, Marketo has a “Block field updates” function.

Lead Scoring

Lead Scoring Lead Ranking Sales Qualified Leads Lead

Public Service Announcement: Field Events Aren’t Dead

Adobe Experience Cloud Blog

APRIL 12, 2017

Yes, I am struggling to figure out how we can best reorganize our team structure to be more efficient and successful. Since you’re in a similar situation, I wanted to make sure you know about it and can come learn from these experts and ask your burning questions.”. Susie: “Oh wow! Let me know below!

Service

Service Thought Leadership Burn Rate Marketo

How to Keep Your Cool and Put Out Fires at Events

Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need.

Trade Show

Trade Show Thought Leadership Marketo Event Marketing

Surviving on Swag Alone at the Marketing Nation Summit

Adobe Experience Cloud Blog

APRIL 20, 2015

Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. As I journeyed into the Expo Hall, I was immediately consumed by the volume of event sponsors and what they brought to the table (literally, their tables were full of cool free stuff). Event Marketing b2b'

InsideView

InsideView B2B Thought Leadership Thought Leadership Marketo

How to Use Video in Every Stage of Your Event Marketing

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video?

Event Marketing

Event Marketing Video Marketing Planning Thought Leadership

The Science of Successful B2B Events

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel

Murphy’s Law: When Events And Weather Collide (And How to Handle It)

Adobe Experience Cloud Blog

MARCH 17, 2015

Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. After carefully planning the details of what would surely be a successful event , I was all set to hop on a plane to NYC when reports of a “historic” storm to hit the East Coast blasted the media airwaves.

Co-Registration

Co-Registration B2B Thought Leadership Marketo Thought Leadership

Events for Everyone! How Industry Conferences Shape Your Organization

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Consumer Marketing Strategist, Mike Stocker will give the first think:tech session of the conference, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. They will share best practices to effectively acquire, engage and measure customer success across multiple touchpoints that increase digital ROI.

Conference

Conference Organization B2B Thought Leadership Advertising Agencies

3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist

Adobe Experience Cloud Blog

APRIL 8, 2015

Author: Ellen Gomes It’s that time of year—the birds are chirping, the sun is shining, and The Moscone Center is preparing for the worlds best marketers to descend upon it for 3 straight days of marketing inspiration. Our sessions cover topics from social media marketing, to best practices in marketing analytics, and beyond.

Marketo

Marketo B2B Thought Leadership Advertising Agencies Thought Leadership

[Infographic] Marketo’s Marketing Nation Summit 2014 Map

Adobe Experience Cloud Blog

APRIL 7, 2014

Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! Event Marketing Infographic' To take out some of the guess work for you, we’ve also included the average Yelp star rating of each establishment. View the infographic in a new window here.

Peer-to-peer

Peer-to-peer Thought Leadership Marketo Event Marketing

5 Key Ways a Mobile App Can Drive Engagement at Your Next Event

Adobe Experience Cloud Blog

APRIL 4, 2015

Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.

B2B Thought Leadership

B2B Thought Leadership Mobile Marketing Thought Leadership Marketo

5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Using inbound marketing principles, you can attract a wider audience and nurture them into new customers over time. For example, pet insurance company Petplan use their blog as a hub to provide practical advice for pet owners. Figure out the offer and call-to-action that works best with your brand. Create In-Person Events.

Small Business Marketing

Small Business Marketing Paid Content Lead Generation Lead Scoring

An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft

Adobe Experience Cloud Blog

APRIL 22, 2015

Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! From that first event through our last session, it could not have been more evident that the Marketing Nation is not only strong, but thriving. It surely did not disappoint.

Advertising Agencies

Advertising Agencies Marketo B2B Thought Leadership Thought Leadership

The Marketing Nation Roadshow [Interactive Map]

Adobe Experience Cloud Blog

JULY 3, 2014

Of course, our Marketing Nation Roadshow isn’t just about our fabulous speakers (though we’ve got plenty of those), or sharing best practices to make marketers’ lives easier (we’ve got tons of those, too) — our Roadshow is about meeting the people who make our community great.

Interactive Marketing

Interactive Marketing Thought Leadership Marketo Event Marketing

Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Adobe Experience Cloud Blog

JANUARY 16, 2014

It’s crucial for marketers to keep up-to-speed with the latest concepts, technologies and best practice, and a great way to do this is to attend marketing events. Here are our top picks for international marketing events in 2014: February. NZ Marketing Summit (September 25) – Auckland, NZ.

B2B Thought Leadership

B2B Thought Leadership Emarketing Marketo Mobile Advertising

Create an Event Oasis: The Top Reasons to Host a Lounge

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.

B2B Thought Leadership

B2B Thought Leadership Buzz Marketo Conference

3 Ways Automation Can Accelerate Event Growth

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

The post 3 Ways Automation Can Accelerate Event Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What tools from this article might you use to free up some more time for your team? Tell me about your plans in the comments.

Automation

Automation Budget Programs Work Management Marketing Management

The Marketers First Virtual Event – Are You Ready?

Adobe Experience Cloud Blog

AUGUST 28, 2014

Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. Questions about the event? The Marketers First Virtual Event – Are You Ready?

B2B Thought Leadership

B2B Thought Leadership Marketo Thought Leadership Paid Search Agency

4 Signs Your Experiential Marketing Lacks Purpose

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency

Paid Search Agency Marketing & Strategy Impressions Thought Leadership

Marketing Lessons Learned from a Life of Swag Hoarding

Adobe Experience Cloud Blog

MARCH 29, 2017

Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo’s LaunchPoint partner Vidyard , in time for my son’s 5 th birthday party tomorrow morning. Well, I have been swayed by good swag, which has taught me several great marketing lessons that I’ll share with you in this blog. Have a Plan B.

Advertising Agencies

Advertising Agencies Planning Marketo Conference

The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Get excited for the thousands of miles you’re about to rack up, get those out-of-offices prepped, and get amped for what is sure to be an inspirational 2015 for marketing! Let us know!

B2B Thought Leadership

B2B Thought Leadership Planning Thought Leadership Marketo

4 hybrid event best practices to increase audience engagement

How to Measure Event Marketing Performance and ROI

Trending Sources

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

The 22 Best Virtual Event Platforms

[Infographic] The Marketo(er’s) Guide to SXSW

Why We’ve Lost the Ability to Humanize the Customer Experience

Audience Segmentation with Predictive Audiences | AI for All

Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce

MarTech’s ABM experts to follow

Discover All the Reasons to Attend Adobe Summit 2021

The Ultimate Social Media Event Marketing Checklist [Infographic]

The Ultimate Social Media Event Marketing Checklist [Infographic]

Your Top Event Marketing Questions Answered

What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014

An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads

4 Signs Your Experiential Marketing Lacks Purpose

Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020

Is Your Marketing Data Missing Your Most Powerful Data Set?

4 Reasons Why You Can’t Miss Marketing Nation Online

3 Mistakes Field Marketers Make (And, How to Avoid Them)

The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

5 Ways to Increase Event Engagement

Discover All the Reasons to Attend Adobe Summit 2021

Lead Sourcing: Do you know where your leads came from?

Public Service Announcement: Field Events Aren’t Dead

How to Keep Your Cool and Put Out Fires at Events

Surviving on Swag Alone at the Marketing Nation Summit

How to Use Video in Every Stage of Your Event Marketing

The Science of Successful B2B Events

Murphy’s Law: When Events And Weather Collide (And How to Handle It)

Events for Everyone! How Industry Conferences Shape Your Organization

3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist

[Infographic] Marketo’s Marketing Nation Summit 2014 Map

5 Key Ways a Mobile App Can Drive Engagement at Your Next Event

5 Lead Generation Techniques for Small Businesses in 2019

An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft

The Marketing Nation Roadshow [Interactive Map]

Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Create an Event Oasis: The Top Reasons to Host a Lounge

3 Ways Automation Can Accelerate Event Growth

The Marketers First Virtual Event – Are You Ready?

4 Signs Your Experiential Marketing Lacks Purpose

Marketing Lessons Learned from a Life of Swag Hoarding

The Big List of Must-Attend Marketing Events of 2015

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