Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Customer Experience Matrix

MARCH 30, 2012

I did weave the slides into a nice little story line – marketers know they need better technology, poor data is the root of their problem, and we know how to solve this – but even that wasn’t enough. I’ve chosen one of the most popular questions: what are the barriers to marketing technology adoption? Today I’ll do that.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Marketing AI 103

Marketing AI Training Generation Budget Programs 103

chiefmartech

FEBRUARY 7, 2024

Dear marketing readers: hang in with me here. I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. But the high cost of coding was also a barrier to materializing many other ideas. I have a point.

Budget Programs 90

Budget Programs Marketing Automation Services Domain Software 90

Martech

AUGUST 7, 2023

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. The problem isn’t so much that reactivation programs don’t work.

Budget Programs 91

Budget Programs A/B testing Buying Cycle Email Marketing 91

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To overcome these challenges, focus on: Addressing these barriers.

CMS Development 104

CMS Development Allocation Budget Programs Business 104

seo.co

OCTOBER 18, 2021

SEO is one of the most important aspects of online marketing. But SEO can be expensive , which makes it difficult to determine the best budget for growth. The price of SEO usually depends on the market rates, and how much you’re willing to spend. This will include on-page optimization, content marketing, and link building.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Allocation 117

Allocation Barriers Lead Scoring Lead Ranking 117

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

ClickDimensions

SEPTEMBER 11, 2023

The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B marketing and sales strategies they’ve always used. Marketing teams in SMBs are often understaffed or lack the necessary skills to launch and monitor initiatives.

B2B Sales 52

B2B Sales Marketing Budget B2B Marketing Marketing Strategy 52

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Predictive Completes The Marketing Stack.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Webbiquity

FEBRUARY 4, 2020

They weren’t able to communicate the value of their existing programs or justify budget increases to fund new initiatives. Our mission is to eliminate barriers to good security and communication is one of the big ones. I need more budget.”. They weren’t able to act as strategic advisors to corporate governance.

Budget Programs 295

Budget Programs Validation Work Management Allocation 295

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Publishers sometimes try to “trick” users into clicking: I see this in the software space most frequently. Google Display Network Pitfalls.

Display 184

Display Advertisements Advertising Adsense 184

ClickDimensions

JULY 4, 2023

The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B marketing and sales strategies they’ve always used. Marketing teams in SMBs are often understaffed or lack the necessary skills to launch and monitor initiatives.

B2B Sales 52

B2B Sales Marketing Budget B2B Marketing Marketing & Strategy 52

Brandpoint

JULY 1, 2021

For sales and marketing, it will be known as the year that everyone got serious about digital. However, before the pandemic, there were still many businesses that approached their marketing and sales like it was 1995. This is especially true when it comes to marketing and sales. What Does This Mean For Marketing?

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Sword and the Script | B2B

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Martech: goals, pain points, barriers and benefits. 38% said cost.

Differentiation 75

Differentiation Marketing Management Buy Budget Programs 75

BenchmarkONE

MARCH 25, 2022

If you want to grow your business, a digital marketing team is essential for generating new leads, increasing brand awareness , boosting sales, and nurturing customer relationships. . Building an exceptional marketing team is about more than just hiring people to manage your ad campaigns. Marketing is a highly dynamic industry.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. From identifying influencers and engaging with them, through to measuring the success of the program. 1) Keep the barriers to entry low.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Valasys

APRIL 20, 2023

Based on this data, experts make changes to the website or landing page using different conversion rate optimization tools, such as testing different headlines, changing the placement of CTAs, simplifying the checkout process, and improving website speed and mobile responsiveness. What to look for in a CRO tool?

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

QuanticMind

SEPTEMBER 12, 2023

While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. Luckily, as the higher education space has evolved, so too have the tools available to marketers. In short, by leaning into the changes.

Education 75

Education Rules Budget Programs Planning 75

Adobe Experience Cloud Blog

APRIL 17, 2019

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing teams to move in concert in order to achieve mutual campaign KPIs.

SEO 134

SEO Work Management Marketing Management Budget Programs 134

Onalytica B2B

OCTOBER 11, 2017

A quick search for “influencer marketing” on Google Trends provides a clue. In marketing terms, this suggests something more than just a trend is happening. Social media lowered the barrier to entry to reach an audience; pre-social, the focus was on advertising and its high capital requirements to reach a similar audience mass.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Martech

MARCH 15, 2022

For marketers reaching sports fans, March Madness is the NCAA national Div. Ads on linear TV networks are very expensive, but even marketers who can afford them are out of luck — they’ve all been sold. Read more: How marketers are leveraging QR codes on TV. Get the daily newsletter digital marketers rely on.

Advertisements 106

Advertisements Advertising Budget Programs Barriers 106

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Predictive Completes The Marketing Stack.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Salesforce Marketing Cloud

FEBRUARY 14, 2023

Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. This occurs when businesses have software application redundancies across different departments, creating inefficiencies. What is vendor sprawl?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. So marketing these new things wasn’t just about selling a cool way to get around town or discover places to stay—it was about evangelizing the new model. Into new kinds of businesses.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. For small businesses, the challenge often lies in navigating these complexities with constrained budgets and limited manpower. This personal touch is invaluable in creating a positive impression and fostering trust.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Top Rank Marketing

NOVEMBER 9, 2023

This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? That’s been proven over and over again.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Convince & Convert

MARCH 4, 2016

Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Engagement is a key indicator of marketing success. Aligned Goals.

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104