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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

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What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Google Display Network Pitfalls.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Paid advertising. 45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. YouTube Ads. Video is by far one of the more popular marketing tools available.

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Understanding Inbound Marketing vs. Outbound Marketing

Sharpspring

When it comes to high-level categories in marketing, there are two types to be aware of – inbound marketing and outbound marketing. In this article, we will compare inbound marketing vs. outbound marketing and discuss how each could potentially be utilized in your next digital advertising campaign.

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Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Radio, print, and television ads all work roughly the same way. Plus, how to decide which is best for your company.

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5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

The fundamental core of successful content marketing programs is, well, creating great content. Multiple ad solutions, including inMail, banner ads, Showcase pages and new Lead Accelerator for ROI tracking. 91% of business marketers prefer LinkedIn for content distribution – more than any other platform.

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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. Click To Tweet. Click To Tweet.

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