BOP Design

MAY 20, 2021

Search engine optimization (SEO) for B2B marketing is an ongoing, evolving strategy. Whether you are getting up to speed on SEO or having been running an SEO strategy for a while, it’s important to remember that at the center of SEO is your target market and getting them to your B2B website.

SEO 125

SEO B2B Marketing Paid Search Agency Marketing Agencies 2 125

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. – B2B Decision Maker Pulse.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Google says the No. 1 ranking factor is now content marketing. Google = 87.76%.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. Create a Consistent, Strong Brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

sagefrog

NOVEMBER 8, 2023

The healthcare industry is fiercely competitive, making impactful marketing an absolute necessity. With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. What Makes B2B Healthcare Marketing Important?

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JUNE 1, 2016

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. Recommendations for Search Engine Marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. A B2B PPC Optimization Checklist. A B2B PPC Optimization Checklist. Keywords & Messaging.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

B2B Marketing Insights - WE

MARCH 25, 2022

If you’re a b2b company, you know that ranking higher in Google is essential to your success. This blog post will discuss some of the best SEO strategies for b2b companies. We will also provide tips on how to improve your website’s rank in Google search results and what to look for when hiring a B2B SEO agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

The Lead Agency

NOVEMBER 27, 2019

Google has said over and over again that SEO is not a paid activity. This means that advertising with Google Ads will not have an impact on your organic search rankings. We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Create opportunities for new SEO keyword strategies. Support existing SEO keyword strategies.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. Organic search engine traffic. Percentage of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MARCH 26, 2013

A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported my opinion that for SEO to truly be effective for the B2B organization, SEO needs to run hand-in-hand with traditional B2B marketing initiatives.

Buyer Personas 120

Buyer Personas B2B Link Building Keywords 120

KoMarketing Associates

NOVEMBER 17, 2016

In an ideal world, your content and SEO strategy would align perfectly and you’d start seeing your content ranking for your target keywords overnight. So let’s explore what you can do to match up your B2B content marketing and SEO, making them into a delicious pairing, the kind you could just gobble up and eat. Yes, please!

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. For good B2B examples, go here.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. However, Google does not block keyword data for paid search advertising (AdWords).

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

MAY 15, 2014

While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up. Bonus tip: When possible, set up Google Authorship.

Process 120

Process B2B Guidelines Paid Search Agency 120

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , KEO Marketing Inc., PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

KoMarketing Associates

JULY 31, 2013

When building out a distinctive B2B brand message, one of the questions branding experts might ask is, “What are the current perceptions and attitudes about your brand?” Keyword Referral Reports. Webmaster Tools Search Query Reports. Here are five examples to consider. Webmaster Tools Inbound Link Reports.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Image and video optimization.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Marketri

FEBRUARY 22, 2024

They’re not “Googling” as much, and that trend is expected to continue. To give you a sense of how much and how fast behaviors are shifting, I asked Perplexity AI, a conversational search engine marketed as an “answer engine” that answers queries using natural language predictive text.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Design is the New Marketing. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. .

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

AUGUST 25, 2016

Competitive analyses are extremely important to B2B marketing strategies. When starting a B2B competitive analysis, it can often seem overwhelming. During a B2B competitive analysis, it’s important to dig into each individual competitor’s website and look at their content marketing initiatives. Final Thoughts.

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

The Lead Agency

JULY 7, 2019

Remarketing is particularly effective for B2B businesses due to the longer sales cycle and complex buyer journey. Using technology such as marketing tags and tracking pixels, remarketing delivers highly personalized ads to people who have already been on a website but have not converted. What is Remarketing?

Paid Search Agency 81

Paid Search Agency Advertising Agencies B2B Ad Frequency 81