Exo B2B

MAY 25, 2017

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Buffer : Buffer is the ideal, easy to use application to share content on your social networks!

Social Networks 40

Social Networks Automation Tools Curation 40

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Perfect if : you want to boost your social influence and engagement. Each major social network has its own set of applets designed to help you save time and generate better results.

Social Media 323

Social Media Tools Media Work Management 323

Circle Studio

MAY 26, 2022

As a B2B marketer, you might find yourself intrigued by the rising popularity of TikTok and the growing number of brands starting to use it. You might even ask yourself if your firm’s social strategy should include it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing & Strategy 78

Walker Sands

AUGUST 10, 2021

At first glance, TikTok looks like a world curated and occupied strictly by millennials and Gen Z. While those demographics are not necessarily wrong, if the evolution of social media has taught us anything – its that demographics shift. The TikTok demographics feel much more favorable for B2B brands when you see it like this.

Enterprise Management 52

Enterprise Management Work Management Brand Identity Branding 52

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers? Here are 5 tactics for you to consider: Social Media Engagement.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Marketing Insider Group

DECEMBER 23, 2013

I hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. 10 Top Insights On B2B Marketing From 2013. How Do You Find The Time For Social Media. In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Marketing Insider Group

JULY 22, 2015

The best social selling teams and representatives are journalists and curators; delivering the right content to the right customer on the right channel at the right time of the sales cycle. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

Webbiquity

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

Sharpspring

DECEMBER 9, 2022

TikTok often appeals to older digital natives who now find typical social networks boring, as well as those who prefer highly visual content. Most of TikTok’s users are women (or nonbinary) and POC , which sets it apart from the other top social platforms that skew male and/or white. Create a Networking Plan.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

JUNE 25, 2015

Should you use Twitter or LinkedIn? There are a few ways you can narrow your choices down and decide which network (or networks) will work best for you and your business goals, while lining up with your available resources. As we said, there are a ton of social networks to choose from. Or maybe Facebook?

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. But B2B marketers dealing in social media need to be smart when it comes to what content needs to go where, when, and how.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. But B2B marketers dealing in social media need to be smart when it comes to what content needs to go where, when, and how.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

KoMarketing Associates

JUNE 23, 2015

Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy.

Social Media 120

Social Media Media Content Curation 120

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

Social Media 202

Social Media Promotion Creativity Media 202

Marketing Insider Group

AUGUST 27, 2015

Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content. Keep your curated content limited to early-funnel conversations (e.g., Ask them a question on Twitter or LinkedIn.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Marketing Insider Group

DECEMBER 18, 2013

60-70% of B2B marketing content goes unused. 93% of B2B Marketers use content marketing. ~ Only 44% of B2B Marketers have a documented content strategy. ~ 73% of B2B Marketers have someone in charge of content marketing . ~ 73% of B2B Marketers have someone in charge of content marketing. ~ CMI / MarketingProfs.

Stats 100

Stats Content Marketing Content Curation 100

Content4Demand

FEBRUARY 9, 2021

B2B marketers have worked tirelessly over the past year to find new, exciting ways to engage with their audiences. Not only does this give you the power to create a new asset quickly and efficiently, it also creates a new asset that you can share with your influencers so they can promote it on their social networks.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Hubspot

JANUARY 17, 2012

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. 8 Ways to Leverage Social Media Beyond Social Networks.

Social Networks 28

Social Networks Social Media Top of Funnel Media 28

ClearVoice

JUNE 17, 2021

WhatsApp and Twitter tied at 23%. But these metrics also include very occasional users, which isn’t so helpful when you’re trying to locate your audience on social channels for content promotion, marketing, or advertising purposes. The most popular social media site in China, WeChat has 1.17 Pinterest: 31%. LinkedIn: 28%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? As an organization, you can encourage sales reps to share a mix of branded and non-branded content so that they become perceived as expert curators. Following key accounts on Twitter.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

flux.la

AUGUST 11, 2020

That isn’t only restricted to the well-known platforms like Facebook, Twitter, and Instagram. Why Is Social Media Good For Business? Eight in ten people have at least one social media profile, and more than half the population has more than two. 10 Best Social Media Sites for Your Dynamic Goals.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Jump to Twitter. billion monthly active users , Facebook is king of social media. Best Time to Post on Twitter. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5% Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Hubspot

FEBRUARY 29, 2012

And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business , which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring out how to leverage this new social channel for your marketing efforts, too, regardless of whether you're a B2C or a B2B company.

Social Networks 28

Social Networks Network Marketing Social Marketing Hubspot 28

Marketing Insider Group

SEPTEMBER 29, 2011

After reading this list of 10 Social Networking Don’ts by InformationWeek’ s Debra Donston-Miller, I was inspired to compile a list of fun examples of check-the-box marketing, curated from Twitter over the last few days: The boss tells your employees to sign-up for “The Twitter.”. Image Source.

Paid Search Agency 100

Paid Search Agency Examples Planning Advertising Agencies 100

ANNUITAS

JUNE 26, 2014

Use Twitter as your event curator -. Even if you are not active on the social network, there is so much rich content streaming live from the floor of your event you would be a fool not to check it out. Check the Twitter stream for quotable quotes and discover things to approach the speaker about later at the show.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

Marketing Insider Group

JANUARY 26, 2015

Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

PureB2B

JUNE 7, 2016

To give you a clearer idea, here are a few channels for using content syndication to boost your blog traffic : Social Media. Social networks are everywhere, and they continue to connect both businesses and people through content sharing. Content Curation Sites. What Makes Content Syndication Worthwhile?

Traffic 62

Traffic Top of Funnel Curation Content 62

EveryoneSocial

NOVEMBER 20, 2018

Yet, here we are a few years into the social media digital disruption and these platforms have become quite essential for companies. Big platforms like LinkedIn, Facebook, and Twitter now give your company direct access to the people who matter most for your business. The Sheer Numbers of Social Media Users. Statusbrew ).

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. When it comes to social media advertising , Facebook is known as the top dog.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. To guarantee a complete picture of your business’ online presence, stepping up your online social listening is a must-do. What is online social listening? Online social listening on YouTube starts with your brand name.

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99

SugarCRM

JANUARY 14, 2016

Top five reasons to curate user-generated content. UGC in marketing has followed a somewhat parallel path to social media, which makes sense, as the majority of today’s UGC campaigns take place on social networks. WorstGiftEver) and asks people to play along with that theme on Twitter. The Rise of UGC.

Lead Ranking 50

Lead Ranking Curation User-Generated Content Paid Search Agency 50

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Twitter: Schedule a Lot. Tweet your URL as a Twitter thread, one tip / step / quote / takeaway at a time.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Bluetext

APRIL 7, 2021

Especially following almost a year of exclusively virtual networking, the media landscape is rapidly expanding to include a number of opportunities for professional and personal success. The rise of micro-influencers on Instagram, TikTok, Twitter, Clubhouse, etc. Creator Mode & Influencer Opportunities.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52