KoMarketing Associates

SEPTEMBER 4, 2018

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Conferences & Tradeshows.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Lead Liaison

SEPTEMBER 12, 2017

Did you know that 73 percent of B2B leads aren’t ready to make a purchase? They’re still gathering information, and while they will eventually pull the trigger, it probably won’t happen at the exact time of event lead capture. Nursing Leads with Marketing Automation. When you gather leads with GoCapture!™

Lead Capture 48

Lead Capture Lead Nurturing Sales Qualified Leads Leads 48

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? Their endorsement can significantly boost your reach and B2B lead generation. Must Read: How to Build an Email List Fast?

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. I wanted to talk with Mat and bring this vital information to B2B marketers. The B2B Persona project from Mathew Sweezey.

Linkedin 297

Linkedin Research Studies B2B 297

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. B2B marketers are focused on the short term, to their detriment. No wonder lead quality is such a pressing issue. Why is that?

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

Circle Studio

DECEMBER 6, 2018

So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content marketing efforts is essential. In fact, many B2B firms have a virtual library of whitepapers. Use blog posts for lead nurturing emails.

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88

Golden Spiral

MARCH 21, 2019

Get at answers to some of your B2B tech company’s core questions by taking a close look at some of the real-life ways to implement automation. We outline these use case details and more in our Complete Guide to Marketing Automation for B2B Tech. Lead Nurturing. Are you ready to dig in to marketing automation? How much?”.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Circle Studio

FEBRUARY 7, 2018

While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. This will require registering for the conference far in advance, as last minute registrations will almost always lead to less-than-ideal booth locations.

Marketing Strategy 128

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 128

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. Someone who reads 10 blogs on your website is not a lead. Source: [link]. You get 50 points.

Lead Ranking 271

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 271

Valasys

JULY 8, 2020

The B2B sales strategy focuses on building long-term relationships with the customers to attract customers who not just convert but also generate more business opportunities, rather than just generating one-off sales opportunities. The Lesser-Known Contacts Help in Preparing the Stronger Sales Network Required for a Strong B2B Sales Strategy.

B2B Sales 59

B2B Sales Contacts Top of Funnel Marketing & Strategy 59

PureB2B

MAY 20, 2021

Conferences and summits are great places to put up large ads. Done properly, outbound marketing can even help align sales while boosting lead generation. While lead nurturing can make companies get to trust your brand better, there is still no replacing the value of conversing with an actual person and building rapport.

B2B Marketing 62

B2B Marketing Cold Calling Planning Ideal Customer Profiles 62

PureB2B

MAY 20, 2021

Conferences and summits are great places to put up large ads. Done properly, outbound marketing can even help align sales while boosting lead generation. While lead nurturing can make companies get to trust your brand better, there is still no replacing the value of conversing with an actual person and building rapport.

B2B Marketing 62

B2B Marketing Planning Cold Calling Paid Search Agency 62

markempa

JANUARY 27, 2010

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead capture is to the lead management process.

Lead Generation 120

Lead Generation Sales Qualified Leads Conference Generation 120

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

LeadSloth

AUGUST 23, 2010

Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies. DIY Lead Scoring – Melissa Centrella from Virgin HealthMiles.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

Floodlight New Marketing

JANUARY 31, 2017

Business to business networking is a very important part of your b2b marketingstrategy. Even if the sales is not completed at the trade show it is great way of making contact and then building relationships using a mixture of B2B sales and marketing techniques. Thinking about attending a b2b networking event?

Network Marketing 40

Network Marketing B2B Sales Business to Business B2B Marketing 40

markempa

DECEMBER 3, 2012

So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! I was reminded of this mindset when I recently taught a day-long seminar on B2B Marketing Best Practices at ExactTarget’s Connections 2012 conference. Uncover qualified leads.

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Example: “I hope you enjoyed the conference as much as I did. Don’t sell, nurture.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

ANNUITAS

APRIL 23, 2014

There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few. ANNUITAS wants to change this.

Demand Generation 100

Demand Generation Enterprise Management Demand Generation 100

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing? How important is it?

Lead Nurturing 166

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 166

Zoominfo

MARCH 9, 2021

How to Develop a B2B Demand Gen Strategy . When carrying out persona mapping, it is important to understand that there may be multiple decision-makers when it comes to making a B2B purchase decision. According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

PureB2B

MAY 30, 2022

Instantly access accurate B2B data for email campaigns with Leadiro. Use Content Marketing to Generate Inbound Leads. 91% of B2B marketers use content marketing , and if you're not already investing in content, it's time to rethink your marketing budget allocation. Convert Your Audience into Customers with Lead Nurturing.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Onalytica B2B

JANUARY 18, 2018

My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. Remember conferences and events?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

PureB2B

FEBRUARY 11, 2016

Join Conferences. With a large number of potential customers attending trade shows and conferences, joining one is a great opportunity to put your brand out there and gain prospects in a short period of time. These conferences and trade shows are also industry-specific so your audience targeting is a lot more precise.

Paid Search Agency 62

Paid Search Agency Marketing Budget Sales Qualified Leads Generation 62

PureB2B

FEBRUARY 11, 2016

Join Conferences. With a large number of potential customers attending trade shows and conferences, joining one is a great opportunity to put your brand out there and gain prospects in a short period of time. These conferences and trade shows are also industry-specific so your audience targeting is a lot more precise.

Paid Search Agency 62

Paid Search Agency Marketing Budget Sales Qualified Leads Generation 62

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. How to use data to improve B2B Personalization in 2020? Let’s explore the key to optimize B2B personalization in the year 2020. Let’s explore the key to optimize B2B personalization in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

SWZD

JUNE 20, 2017

B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. The goal is to be omnichannel with a seamless experience across all platforms and touchpoints but this presents challenges for B2B organizations. The post Which B2B Media Platform Matches Your Mission?

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

Smashmouth Marketing

NOVEMBER 4, 2009

Today's B2B University, sponsored by Silverpop, was a great turnout. J Moloney at #B2BUniversity #B2B. We hear this one at every conference: stephanietilton : content creation critical to lead nurturing #B2BUniversity. My estimate was 150 or so. Great networking and information sharing. 2 Mike @damphoux (sorry!)

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. This is precisely why conferences are often a cornerstone in many firms’ marketing plans. Quick tip: Consider developing a go/no-go form for conferences and trade shows .

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

BOP Design

AUGUST 6, 2019

At our B2B marketing agency , we believe that the marketing department plays a critical role in lead generation, nurturing prospects, and even closing deals. There are a number of ways that a B2B marketing team generates revenue, including: Driving Leads. Nurturing Leads. Retaining Clients.

Paid Search Agency 58

Paid Search Agency Marketing Agencies 2 Cost Lead Ranking 58

Adobe Experience Cloud Blog

JUNE 7, 2010

However, my last flight was not so typical, as I spent the majority of my return flight from the BMA Engage conference reflecting on how to take ideas from this week’s BMA conference and implement them at my organization. . Want to see an example of some not so boring B2B marketing?

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48