B2B Business to Business CMO Direct Marketing 
Tony Zambito
OCTOBER 4, 2015
Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as hoped. In one study, SiriusDecisions found 60-to-70% of B2B content produced goes unused. Plenty has changed in terms of marketing media in the last fifteen years. Particularly within the context of B2B marketing.
Tony Zambito
NOVEMBER 1, 2015
A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. by Matt Brooks.
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Tony Zambito
MARCH 6, 2016
There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. Myths Hurting B2B Marketing And Sales.
Marketing Insider Group
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.
Tony Zambito
JULY 17, 2016
I spoke recently with a CMO from a high tech company and here was his perspective on this: “We recently spent a lot of time on developing a buyer’s journey view of our customers. But was it something that was going to really transform our marketing? Yes, we used the help of a third-party firm. Frankly, I was disappointed.
Tony Zambito
JUNE 5, 2016
Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.
Tony Zambito
JUNE 26, 2016
For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing. Questions I often receive when working with CMOs specific to B2B. Utilize The Right Buyer Persona Research Approach.
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