Tony Zambito

JUNE 26, 2016

The term, audience development , has become more ubiquitous in the world of marketing. A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Tony Zambito

JANUARY 29, 2017

Illustration by Nikita Kozin. In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

JANUARY 22, 2017

In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally inside out. Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

MARCH 6, 2016

According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. by Alex Auda Samora. There is a big problem when it comes to B2B customer research.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. by Juan Pablo Bravo. Sometimes more is truly less.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

JANUARY 24, 2016

At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. by Anton Scherbik. Each of these proclamations can come with dire warnings that if you do not heed this advice, then you are bound to fail.

Planning 100

Planning Buyer Personas Paid Search Agency Marketing & Strategy 100

Tony Zambito

DECEMBER 8, 2015

by Johan H. This has been an eventful year. We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Tony Zambito

JANUARY 3, 2016

by Scott Lewis. In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Tony Zambito

DECEMBER 20, 2015

Analysis by Yamini Ahluwalia. A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Tony Zambito

DECEMBER 13, 2015

When marketing and sales leaders often think about how buyers make decisions, they are viewed through a prism of buyers making rational and process-driven decisions. Leading to many strategies and tactics devoted to attempts to market or sell to the rationale behind decisions and buying processes. by Gregor Črešnar.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

Tony Zambito

NOVEMBER 22, 2015

by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries. According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Tony Zambito

JUNE 5, 2016

by Creative Stall. Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

MLT Creative

JUNE 4, 2010

06/17/2010, Thursday DMA Atlanta: Subscribers, Fans & Followers @ Maggiano's Perimeter 11:30AM - 1:30PM Hear tips on how to optimize for digital direct marketing channels. Young is an account executive with the Atlanta advertising agency MLT Creative which specializes in business-to-business marketing.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Enterprise Management Mobile Advertising 40

Tony Zambito

NOVEMBER 8, 2015

Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. Engaging new buyers and repeat customers are the lifeline to achieving growth.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

OCTOBER 26, 2015

Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

FEBRUARY 5, 2017

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Illustration by Hea Poh Lin. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

Tony Zambito

OCTOBER 9, 2015

For CMOs and marketers today, adopting a goal-directed marketing framework is one path towards achieving effectiveness in content strategy. The one important recognition that needs to take place though is knowledge of whether a buyer persona development effort was based upon goal-directed principles and methodology.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

FEBRUARY 23, 2012

There are a lot of micro-issues at play here in terms of the prevalence of deep information on websites, people’s moving away from voicemail and telephone communication as their primary means of business to business connectivity and some other things there. But it doesn’t surprise me at all. Eric : Wow.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118