SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Content4Demand

FEBRUARY 9, 2021

B2B marketers have worked tirelessly over the past year to find new, exciting ways to engage with their audiences. Thought leadership assets focused on topical trends, predictions and disruptions are always lead magnets—especially if they’re supported (or fueled) by influencers.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Heinz Marketing

JULY 26, 2022

The B2B landscape is changing at a rapid rate, and buyers are also changing the way they buy. That being said, partner marketing programs can be an effective tool for B2B organizations as well. Reach out to an industry thought leader, blogger, or influencer. Bundle your product with another brand’s product.

Advertising Agencies 95

Advertising Agencies Planning Co-Registration Bundling 95

Computer Market Research

JULY 21, 2017

One of the biggest trends in market development funds has to do with bundling, where several vendors work together with the partner to accomplish a common goal. Why is bundling a trending component of market development funds? Bundling means more money will be available for your partner. – Partners really need help.

Advertising Agencies 60

Advertising Agencies Bundling Allocation Vendors 60

Computer Market Research

JULY 21, 2017

One of the biggest trends in MDF has to do with bundling, where several vendors work together with the partner to accomplish a common goal. Instead of a vendor providing exclusive funds to a given partner, bundling focuses on combining solutions and funds into a singular package and allocating them to a common business partner.

Advertising Agencies 60

Advertising Agencies Bundling Allocation Vendors 60

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

Binary Demand

APRIL 1, 2024

[ps2id id=’introduction’ target=”/]B2B marketers face a multitude of challenges that demand innovative solutions and strategic foresight. This stands among the biggest B2B marketing challenges. These are staunch challenges faced by B2B marketers.

B2B Marketing 98

B2B Marketing Planning Work Management Marketing Management 98

distribion

JANUARY 18, 2017

The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February. Our goal was to establish and deliver valuable marketing insights through thought leadership to help brands improve their business, increase efficiencies and maximize profits.

Content Marketing 40

Content Marketing Advertising Agencies Enterprise Management Content 40

distribion

JANUARY 18, 2017

The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February. Our goal was to establish and deliver valuable marketing insights through thought leadership to help brands improve their business, increase efficiencies and maximize profits.

Content Marketing 40

Content Marketing Advertising Agencies Enterprise Management Content 40

Adobe Experience Cloud Blog

OCTOBER 26, 2010

What I thought was the exception was actually the norm. First, they can bundle the content together to make a how-to guide or manual that may be of interest to customers. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. They have lots of data sheets and documentation, but not much else.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Online Marketing Institute

OCTOBER 31, 2010

Start with Forrester’s POST approach , and fold the tools in later.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convert

NOVEMBER 13, 2023

Test upselling strategies, bundle offers, or personalized recommendations to increase the average revenue per new user. An experimentation mindset makes you, your team, and your leadership respect the learnings from failed tests—which is something to contend with in every experimentation program. Ruben de Boer There’s more.

Product 52

Product Lead Ranking A/B testing Sample 52

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

DealSignal

JUNE 7, 2023

Even with fewer dollars (and resources) at your disposal for b2b data driven marketing, the expectation to generate revenue remains. They can also contribute ideas that they’ve gleaned from thought leaders, industry associations, and peers. You have the knowledge in-house to create authority-building thought leadership content.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Work Management 52

BOP Design

JULY 22, 2020

Lack of time is a common reason marketers cite when explaining why they can’t start or implement a B2B content marketing strategy. In this post, I share tips on how to craft an efficient B2B marketing plan – essentially taking one piece of thought leadership content and turning it into four or more pieces of sought-after content.

Planning 91

Planning Efficiency Marketing Plans B2B Marketing 91

Oktopost

JULY 10, 2023

If we handed you a bundle of toothpicks and asked you to snap them all in two, all at once, you’d probably give it a try for a minute or two before setting them down on the table and making up some excuse to go sit on the other side of the room. What you publish to your own channels is essential to thought leadership.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Multi-Channel Custom Publishing 48

PathFactory

SEPTEMBER 27, 2019

It’s hardly a shock that traditional B2B marketing tactics aren’t cutting it anymore. Gated landing pages, 30-page whitepapers, and disjointed resource libraries just aren’t cutting it with today’s B2B buyers. B2B marketers are being given less resources than ever, and yet targets are only increasing. Who is Anne? Who is Kelsi?

B2B Marketing 45

B2B Marketing Marketing Strategy Marketing & Strategy Lead Ranking 45

Directive Agency

MARCH 15, 2022

65% of B2B content consumers agree they prefer credible content from an industry influencer – That’s where SaaS content comes into play. How B2B SaaS Content Differs From B2C Content . Intends to position itself as a thought leader in its industry. What is SaaS Content? SaaS Content . B2C Content . Data-driven.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Content 52

SnapApp

MAY 22, 2018

79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. Lack of resources (staff, funding, time) is the biggest obstacle for 61% of marketers working on B2B lead generation. B2B marketing teams often spend upwards of 40 hours a month formatting and processing leads for database upload.

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

SnapApp

MAY 25, 2018

79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. Lack of resources (staff, funding, time) is the biggest obstacle for 61% of marketers working on B2B lead generation. B2B marketing teams often spend upwards of 40 hours a month formatting and processing leads for database upload.

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Inbox Insight

SEPTEMBER 11, 2019

The key to successful B2B demand generation is keeping your audiences continuously engaged. As every B2B buyer has their own purchasing journey and obstacles, finding a way to satisfy everyone’s information needs can be a B2B marketing headache. 91% of B2B marketers use content marketing to reach customers.

Demand 64

Demand Marketing Budget Webinar Metrics Marketing & Strategy 64

Televerde

AUGUST 21, 2019

Whether creating thought leadership pieces or drafting an email nurture campaign, finding the right mix of content to achieve business objectives remains a central issue in the B2B marketing arena. But what if your content mix has smacked into a ceiling of value? Repurpose it for different channels.

Optimization 63

Optimization Bundling Content B2B Thought Leadership 63

Seismic

JUNE 8, 2021

The modern B2B buyer is inundated with content across a variety of channels, including email, social media, websites, review sites, and more. Although video content is on the rise, the vast majority of B2B content largely remains static. Research shows that 91% of B2B marketers use content marketing. Why does it matter?

B2B Thought Leadership 52

B2B Thought Leadership Content Case Study Case Studies 52

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. The key to B2B lead generation is to give your prospects more ways to discover you.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

KoMarketing Associates

JULY 6, 2017

By looking at the data and actionable advice these guides give you, you’ll be able to better distribute, brainstorm, develop, and promote your B2B marketing content. In past annual surveys, many B2B marketers have reported struggling most with having a documented content marketing strategy and realistically plotting goals and ROI.

Resources 124

Resources Top of Funnel Content Paper 124

Online Marketing Institute

JANUARY 4, 2011

Bundle up the best blog posts about about your niche and turn it into a PDF book. Very inspirational, thanks for sharing your thoughts. Run Ads in the sidebar such as Deck ads. ( you can make a few thousand a month off ” The Deck ” ads.if the traffic volumes are significant) 78. You could sell the PDF for lets say $19.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hinge Marketing

APRIL 7, 2016

Speaking engagements are also a great way to build credibility and establish the visible expertise and thought leadership of your firm. If approached in a thoughtful, coordinated manner, bundling different high-growth marketing techniques can position you and your firm for long-term high growth. Additional Resources.

Growth Marketing 48

Growth Marketing B2B Thought Leadership Advertising Agencies Conference 48

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. It was much easier, I thought, when it said, “Here’s how many people clicked on this. Because we’re a white label company and a B2B company, awareness is tough sometimes. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. It was much easier, I thought, when it said, “Here’s how many people clicked on this. Because we’re a white label company and a B2B company, awareness is tough sometimes. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 16, 2014

You’ll still want to use this information for cross-sell opportunities and bundle deals (selling multiple products for a single price). Marketing Your Multi-Product (or Multi-Division) Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lead Scoring b2b Consumer'

Product 48

Product Paid Search Agency Lead Scoring Lead Ranking 48

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Full Circle Insights

MARCH 23, 2021

maker of comprehensive sales and marketing performance measurement solutions, today rolled out a new product bundle: Full Circle Enterprise, which combines the company’s popular Response Management with Funnel Metrics, Campaign Attribution and Digital Source Tracker products. State of B2B Full-Funnel Measurement. SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

JULY 12, 2021

In February 2021 , Digital Source Tracker was a Bronze Stevie® Winner in the “Marketing Solutions – New” category, gaining additional recognition for Digital Source Tracker, which helps bridge the disconnect between digital B2B marketing sources and CRM systems. State of B2B Full-Funnel Measurement.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Single Grain

MARCH 7, 2022

They take pride in finding unique, compelling ways to tell your brand's story, and offer services for small- and medium-sized businesses to increase brand awareness for both B2C and B2B. Thought Leadership. Luna PR CEO Nikita Sachdev started the company because: “I had found a niche: relating crypto to the masses.”

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Hinge Marketing

SEPTEMBER 11, 2017

As their understanding of the sector grows, they begin to offer specialized bundled service/ software packages to complement their full suite of traditional audit, tax and consulting. It’s no surprise, then, that these changing expectations are transforming B2B sales. Product/service bundling. Hyper-targeted advertising.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96